Content Manager

Company Description

Global FPO offers high-quality outsourcing and consulting services to organizations seeking higher operational effectiveness, round-the-clock flexibility, and reduced operating costs. We provide accounting, tax return, bookkeeping, and payroll services to help accounting firms focus on core, profitable activities. As expert back-office support, we ensure seamless integration, zero staff turnover, and significant cost savings. With 12+ years of expertise and a dedicated team proficient in QuickBooks, SAP, Xero, MYOB, and more, we cater to clients across the US, Canada, UK, Australia, and EMEA.

Role Description

This is a full-time, on-site role for a Content Manager based in Noida. The Content Manager will be responsible for overseeing content creation, developing content strategies, managing content calendars, and ensuring content consistency across various channels. Daily tasks include researching industry trends, writing and editing content, collaborating with the marketing team, and optimizing content for SEO. The role involves leading a team of writers and ensuring high-quality outputs that align with the company's goals.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with brand and business objectives.
• Create, edit, and manage high-quality, SEO-optimized content including:

o Website copy

o White papers

o Case studies

o News/ PR media articles

• Collaborate with the marketing team to produce sales-driven content that supports campaigns, lead generation, and customer acquisition.
• Coordinate with the social media team to craft engaging content for increased audience interaction and online reach.
• Maintain an editorial calendar to ensure timely content delivery across channels.
• Analyze content performance using tools like Google Analytics and optimize accordingly.
• Ensure all content meets brand guidelines, tone, and voice consistency.
• Manage internal and external content resources, including freelance writers if applicable.

Qualifications:

• 7–15 years of professional experience in content writing. (writing for SAAS based products is preferred)
• Proven expertise in writing for diverse formats including long-form (white papers, case studies) and short-form (website copy, social media).
• Strong understanding of SEO best practices and content performance metrics.
• Excellent project management and communication skills.
• Experience collaborating cross-functionally with marketing, sales, and design teams.
• Bachelor’s degree in Journalism, Communications, Marketing, English, or a related field.