Content Lead

Content Lead (Storytelling & Performance)

Company:

Location:

Reports to:

Experience:

Salary:

Job Mission

drive measurable business results

Key Responsibilities

1. Storytelling & Brand Voice (The Core)

• Create powerful, emotionally engaging stories for Vehicle 360 and D2C products.
• Define and maintain a consistent brand voice across all channels.
• Write high-quality copy for website, emails, social media, videos, and long-form content.

2. Performance & Content Marketing

• Produce conversion-focused content for ads, landing pages, and sales funnels.
• Lead SEO content efforts to boost rankings and build brand authority.
• Track content KPIs (traffic, engagement, conversions) and optimize using insights.

3. Product & D2C Focus

• Develop product-focused content that clearly communicates value and features.
• Collaborate with Product and Design teams for aligned copy and creative output.

Ideal Candidate Profile

• Experience (Mandatory):

  3–5 years in content creation and marketing with a strong focus on business impact.

• D2C Exposure (Mandatory):

  Proven experience creating content for product-based D2C brands or consumer-tech companies.

• Core Skills:

  Strong in storytelling, content strategy, performance marketing, and content marketing.

• Execution Ability:

  Excellent copywriting across channels with a good understanding of SEO fundamentals.

• Portfolio (Mandatory):

  Must showcase high-performing content and ad campaigns that delivered measurable conversions.

• Mindset:

  Creative, data-driven, and comfortable working in a fast-paced environment.

• Preferred Titles:

  Content Head (D2C Products), Marketing Head (D2C Products), Content Creator for D2C Brands.

Working Hours:

• Monday to Saturday (6Days) - 10AM to 7PM