Content Lead

As a Content Lead in the health-tech and diagnostics industry based in Bangalore, you will play a crucial role in shaping the brand voice, leading a team of creators, and partnering with various departments to create impactful narratives that drive business growth. **Key Responsibilities:** - Develop and execute a content strategy aligned with business goals. - Oversee the creation of high-quality, SEO-optimized content. - Lead content calendar, audits, and performance tracking. - Distribute content across blogs, social media, email, and paid channels. - Analyze content metrics and optimize for reach and engagement. - Maintain a consistent brand voice across all touchpoints. - Mentor and lead a content team. **Qualifications Required:** - 5-8 years of experience in content marketing or a related role. - Strong understanding of SEO, analytics, and storytelling. - Excellent writing and editing skills. - Collaborative mindset with experience working cross-functionally. - Experience in healthcare or wellness is a plus. In addition to the above responsibilities and qualifications, you will enjoy the following perks and benefits: - Competitive salary with biannual performance-based hikes. - Medical insurance coverage for employees and dependents. - Opportunity to work with a high-performing, inclusive team. - People NPS greater than 90% and a top-tier Glassdoor rating. Your skills in writing, SEO, cross-functional collaboration, data analysis, digital marketing, project management, editing, storytelling, analytics, team leadership, brand development, communication, and content strategy will be put to good use in this role.,