Content Lead

About Us:

Fight The Sunrise (FTS) is a personalised fitness and lifestyle transformation platform that helps individuals build sustainable habits without extreme restrictions. Rooted in science and delivered with empathy, FTS programs guide clients toward long-lasting change by aligning fitness with real life. As we scale our mission, we’re looking for a creative, sharp, and organised Content Manager to help us tell powerful stories and elevate our visual presence.

Role Summary:

As a Content Manager at FTS, you’ll be responsible for ideating, planning, and overseeing the production of high-impact content across digital platforms. This includes working closely with the founder, editorial team, cinematographers, and video editors to bring concepts to life—from brainstorming through execution. You’ll be the anchor between strategy and storytelling, ensuring that every piece of content is aligned with the FTS brand and vision.

Key Responsibilities:

Content Ideation: Develop compelling content themes and storyboards that reflect the FTS ethos—fitness that fits real life

Production Management: Plan and coordinate content shoots, including scheduling, crew management, location setup, and logistics

Team Collaboration: Liaise with editors, cinematographers, graphic designers, and freelancers to ensure timely and high-quality content delivery

Script Supervision: Oversee scripting and content outlines for videos, reels, interviews, client stories, and brand assets

Brand Consistency: Ensure all visual and written content reflects FTS's tone—empathetic, science-based, aspirational

Calendar Ownership: Maintain a content calendar across all platforms (Instagram, YouTube, website, email), ensuring smooth execution of campaigns

Post-Production Oversight: Review and give feedback on edits, ensure final versions are sharp, clean, and platform-ready

Performance Loop: Collaborate with the marketing team to measure the performance of content and iterate on what works

Qualifications:

3+ years of experience in content strategy, production, or digital storytelling (preferably in wellness, lifestyle, or creator-led brands)

Strong creative instincts with the ability to visualise content end-to-end

Experience managing video shoots and working with creators or production teams

Familiarity with social media platforms and understanding of content formats that work across Instagram, YouTube, etc.

Excellent organisational and communication skills

A self-starter with a sharp eye for aesthetics, details, and timelines

Passion for wellness, lifestyle transformation, or human-centred storytelling is a strong bonus

What We Offer:

A chance to shape the voice and visual identity of a rapidly growing wellness brand

Direct access to the founder and leadership team, with space to pitch and lead creative ideas

Collaborative team culture with a focus on quality and growth

Competitive compensation based on experience

Office located in Mumbai with studio access, high creative energy, and room to grow

Location: Mumbai (On-site- Bandra West)

Company: Fight The Sunrise (FTS) – fightthesunrise.com

Salary - 3.5 - 5.0 LPA

To Apply:

Send your resume, portfolio (or links to previous work), and a short note on what excites you about this role to office@fightthesunrise.com.

Job Type: Full-time

Pay: ₹350,000.00 - ₹500,000.00 per year

Education:

• Bachelor's (Required)

Experience:

• Content development: 2 years (Required)
• Content management systems: 2 years (Required)

Language:

• English (Required)

Location:

• Bandra West, Mumbai, Maharashtra (Required)

Work Location: In person