Content & Digital Marketing Specialist

*Job Description: Content & Digital Marketing Specialist*

*About the Role*

We are seeking a *highly creative, strategic, and hands-on Content & Digital Marketing Specialist* to take full ownership of our brand’s presence across all digital platforms. The ideal candidate will not just copy competitor strategies but *create unique, impactful campaigns* that build strong brand value and connect with our target audience.

You will be responsible for *Meta & Google Ads strategy, content creation, and complete social media management* — from ideation to execution — while collaborating with designers and video editors to deliver high-quality campaigns. This role requires a *visionary, trend-savvy, and practical marketer* who can think beyond today and prepare for the future of digital marketing.

*Key Responsibilities*

*Digital Strategy & Ads*

* Develop, plan, and execute *Meta (Facebook, Instagram) and Google Ads campaigns* with clear ROI goals.

* Create *unique ad copy & creatives* that stand out (not copy-paste competitor content).

* Monitor, analyze, and optimize campaigns for performance.

*Content Creation & Social Media*

* Take full ownership of *all company social media platforms*:

Facebook, Instagram, LinkedIn, Twitter (X), YouTube, Quora, Threads.

* Generate fresh ideas, write engaging content, create ad copy, and oversee posting schedules.

* Work closely with graphic designers, video production, and editing teams to produce *professional content*.

* Ensure *daily content activity* across platforms — from planning to publishing.

*Brand Building & Market Positioning*

* Develop *unique marketing plans* that uplift brand value and audience perception.

* Ensure consistency of brand voice and positioning across all touchpoints.

* Stay updated with *latest trends, shifts, and innovations* in digital marketing & advertising.

* *Collaboration & Leadership*

* Collaborate with internal teams (designers, video editors, SEO team, management).

* Brainstorm creative campaigns with leadership and execute them independently.

* Be a *team player, visionary, and adaptable professional*, ready to take on new challenges and responsibilities.

*Requirements*

* Proven experience in *Meta Ads & Google Ads campaign management*.

* Strong skills in *content marketing & copywriting* (for ads, social media, brand stories).

* Hands-on experience in managing *multiple social media platforms* for a brand.

* Excellent understanding of *digital marketing trends, consumer psychology, and media shifts*.

* Ability to create *strategic marketing plans with creativity + logic*.

* Collaborative mindset — can guide and inspire designers, video editors, and other team members.

* Strong project management, multi-tasking, and leadership skills.

*Preferred Skills (Nice to Have)*

* Basic knowledge of Canva/Photoshop/Video editing tools.

* Familiarity with *email marketing, WhatsApp Marketing & automation platforms* (Mailchimp, HubSpot, Zoho Campaigns).

* Experience in *B2B and Agritech sectors* is a plus.

*What We’re Looking For*

* A *professional and visionary marketer* who brings original ideas.

* Someone who is *spontaneous, practical, and logical* in decision-making.

* A *team player* who is also comfortable taking full ownership of campaigns.

* A digital marketer who lives and breathes *trends, ads, and brand storytelling*.