Content Creator

About Us

India's Fastest Growing D2C brands

Job Summary

Key Responsibilities

• Content Development
• Create engaging and SEO-friendly content for blogs, articles, social media posts, product pages, and website updates.
• Write compelling scripts for videos, product explainers, and customer testimonials.
• Develop captions, taglines, and short-form content for YouTube, Instagram, LinkedIn, and other digital channels.
• Collaborate with the design and video teams to create visually appealing multimedia content.
• Social Media & Campaign Support
• Manage daily content posting on company social media channels (Facebook, Instagram, YouTube, LinkedIn, Twitter).
• Support digital campaigns by developing ad copy, visuals, and landing page content.
• Research industry trends, competitor activities, and audience behavior to guide content strategy.
• SEO & Performance
• Optimize content using relevant keywords and SEO best practices.
• Ensure all content aligns with Loom Solar’s brand voice and messaging.
• Track content performance metrics (traffic, engagement, conversions) and suggest improvements.
• Collaboration & Innovation
• Work closely with marketing, design, and product teams to align content with business objectives.
• Stay updated on renewable energy trends and create educational content to promote solar awareness.
• Brainstorm and experiment with new content formats (reels, infographics, blogs, case studies, etc.).
  

Required Skills & Competencies

• Excellent writing, editing, and proofreading skills in English (Hindi proficiency is a plus).
• Strong understanding of SEO, digital marketing, and social media engagement.
• Creativity, storytelling ability, and attention to visual details.
• Basic knowledge of Canva, Photoshop, or video editing tools (preferred).
• Ability to manage multiple projects and meet deadlines.
• Passion for clean energy, sustainability, and technology.
  

Requirements

Qualifications

• Education: Bachelor’s degree in Mass Communication, Journalism, English, Marketing, or a related field.
• Experience: 2–5 years of professional experience in content writing, digital content creation, or social media management (experience in solar/renewable energy preferred).
• Certifications (Preferred): Google Content Marketing, HubSpot Content Marketing, SEO Certification.
  

Key Performance Indicators (KPIs)

• Content engagement rate and reach.
• Organic traffic growth from SEO content.
• Quality and consistency of content output.
• Contribution to lead generation campaigns.