Job Title :
Consumer Insights Research Specialist
Management Level:
09-Specialist
Location:
Bangalore
Must have skills:
Research techniques such as market analysis, company analysis, strategic analysis frameworks, and survey research
Good to have skills:
Strong analytics applied to survey research. Advanced analytics (such as factor analysis, cluster analysis), statistical principles (such as sampling and weighting) is a plus.
Job Summary:
This role is part of Accenture Research’s global industry research team with a focus on Consumer Insights across Retail, Travel and Consumer Goods.The Consumer Insights Research Specialist will support senior researchers and Accenture’s Consumer industry leaders on Thought Leadership reports / industry Point of Views, asset development and client engagement opportunities globally.Responsibilities will include leading small research projects and actively contributing to complex projects led by others.We are looking for a strong researcher with a passion for the consumer and interest in key issues impacting the consumer industries like changing consumer behaviour, technology disruption and implications for client marketing, service and sales teams.
Roles & Responsibilities:
- Assisting and supporting the development of thought-provoking insights through quantitative and qualitative primary and secondary research methods.
- Drawing on both traditional and innovative data sources and research methodologies to explore key questions in a logical, structured manner.
- Analyzing large datasets and interpreting results using statistical techniques and data visualization tools
- Developing research insights and compelling business narratives alongside research leads.
- Presenting key findings in a structured and concise manner (with focus on insights).
Professional & Technical Skills:
- A basic understanding of the role of digital and technology in disrupting consumer behaviors.
- Ability to use various research techniques such as market analysis, company analysis, strategic analysis frameworks, and survey research.
- Storytelling paired with strong analytical skills and a proven ability to visualize and make sense of the data.
- Strong analytics applied to survey research. Advanced analytics (such as factor analysis, cluster analysis), statistical principles (such as sampling and weighting) is a plus.
- Strong appetite to learn and adopt new tools and skills, including generative AI (GenAI).
- Strategic problem solver with the ability to take an issue and turn it into a researchable question.
- Enthusiasm to work effectively in a global, multi-cultural team.
- Experience in presenting research deliverables to executives.
- Excellent communication (written and oral) and interpersonal skills.
- Strong professional qualities: client focus, decisiveness, integrity, resilience to stress against stretch goals and deadlines
Additional Information:
Reports to:
Global Consumer Insights Research Lead
Preferred start date:
As soon as possibleAbout Our Company | Accenture