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Accenture in India
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Consumer Insights Research Specialist

Consumer Insights Research Specialist

Accenture in India

3 - 7 years

0 Lacs

karnataka

Posted:1 day ago| Platform: Shine logo

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Skills Required

market analysis company analysis survey research factor analysis cluster analysis sampling weighting data visualization storytelling communication skills interpersonal skills client focus decisiveness integrity research techniques strategic analysis frameworks strong analytics statistical principles digital technology understanding generative ai problemsolving resilience

Work Mode

On-site

Job Type

Full Time

Job Description

The Consumer Insights Research Specialist position at Accenture Research involves being part of the global industry research team focusing on Consumer Insights within the Retail, Travel, and Consumer Goods sectors. As a Consumer Insights Research Specialist, you will collaborate with senior researchers and Accenture's Consumer industry leaders to contribute to Thought Leadership reports, industry Point of Views, asset development, and client engagement initiatives on a global scale. Your responsibilities will include leading small research projects and actively participating in more complex projects led by others. The ideal candidate should possess a strong research background, a genuine interest in consumer behavior, and an understanding of key issues affecting consumer industries like evolving consumer behavior, technological disruptions, and their implications for client marketing, service, and sales teams. Key Responsibilities: - Assist in developing insightful findings through quantitative and qualitative primary and secondary research methods. - Utilize both traditional and innovative data sources and research methodologies to explore essential questions systematically. - Analyze large datasets, interpret results using statistical techniques, and leverage data visualization tools. - Collaborate with research leads to develop research insights and create compelling business narratives. - Present key findings concisely and structurally, focusing on delivering actionable insights. Professional & Technical Skills Required: - Familiarity with digital and technology's role in disrupting consumer behaviors. - Proficiency in various research techniques such as market analysis, company analysis, strategic analysis frameworks, and survey research. - Strong storytelling capabilities complemented by robust analytical skills to interpret and visualize data effectively. - Ability to apply advanced analytics (e.g., factor analysis, cluster analysis) and statistical principles (e.g., sampling and weighting) is advantageous. - Eagerness to learn and adapt to new tools and skills, including generative AI (GenAI). - Strategic problem-solving skills to translate issues into researchable questions. - Enthusiasm for working in a diverse, global team environment. - Experience in presenting research deliverables to executive-level stakeholders. - Excellent written and verbal communication skills, along with strong interpersonal abilities. - Professional attributes including client focus, decisiveness, integrity, resilience under pressure, and meeting tight deadlines. This role reports to the Global Consumer Insights Research Lead, and the preferred start date is as soon as possible. Accenture is a leading global company known for its commitment to innovation and excellence in providing services to clients worldwide.,

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Consumer Insights Research Specialist