Consultant - Marketing and Business Development (Fabric Marketing)

Position Summary

The Fabric Marketing Consultant/Manager will be a key driver of our growth in Japan. This role is responsible for developing and executing a comprehensive marketing strategy tailored to the Japanese Brands. The ideal candidate will possess a deep understanding of Japanese business culture, market trends, and consumer behavior, and will be adept at building and nurturing long-term relationships with clients. This is a strategic role that requires a blend of market analysis, client-facing skills, and creative marketing expertise.

Key Responsibilities

• Market Strategy and Analysis:

• Conduct in-depth market research to identify key trends, competitor activities, and opportunities within the Japanese textile market.
• Analyze consumer preferences and generational differences to tailor the product offerings effectively.

• Client Relationship Management & Marketing:

• Build and maintain strong, long-term relationships with key stakeholders, including fashion brands like UniQlo & Muji etc.
• Act as a trusted advisor to customers, providing insights and recommendations on fabric selection.
• Attend fabric presentation meetings to represent WPD.
• Support WPD design team to develop suitable marketing materials (e.g., Hangers, collections, presentations, brochures, etc.
• Provide market-specific feedback to product development and R&D teams to inform future fabric innovations.
• Collaborate with Fabric & Garment marketing teams to ensure effective marketing of WPD products.
• Identify and cultivate new business opportunities to expand the company's client base in Japan.
• Work closely with the sales team to set and achieve sales targets.

Qualifications

• Experience:

• Minimum of 10 years of experience in manufacturing, marketing, sales, or a consulting role within the textile, fashion, or a related B2B industry.
• Experience working with Japanese companies and a solid understanding of local business practices and etiquette.

• Skills:

• Fluent in both English and Japanese.
• Excellent communication, presentation, and interpersonal skills, with the ability to build rapport and trust with Japanese business professionals.
• Strong analytical skills to interpret market data and translate it into actionable marketing strategies.

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