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Accenture in India
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Communications Strategist Manager

Communications Strategist Manager

Accenture in India

12 years

0 Lacs

Mumbai Maharashtra India

Posted:1 month ago| Platform:

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Skills Required

communication security technology marketing design strategy content engagement strategies leadership drive collaboration crm data analytics measurement reporting presentation power

Work Mode

On-site

Job Type

Full Time

Job Description

Accenture Song

Communication Strategist Manager

Work Location: Mumbai | Years of experience: 12+ years | Entity: India Business | Level: Manager

About Us

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries.Accenture Song is world’s largest tech-powered creative group offering digital creative services. It’s a technology powered creative group working with designers, creators, and technologists to create unique customer experiences.Formerly known as Accenture Interactive, the advertising and marketing services arm of Accenture was created by merging all of its agency subsidiaries into one. The move reflects Accenture’s post-pandemic world-class services that reinvent customer connections, sales, commerce and marketing and business innovation to meet clients’ accelerated demand for business growth through sustained customer relevance at the ever-changing speed of life.The unit's capabilities span product and design; technology & platforms, creative, media and marketing strategy, and campaign, content and channel orchestration.

Job Summary

The Communications Strategist oversees the client relationship, while ensuring that goals are met through strategic communications initiatives. The strategist will bridge the gap between media and creative, creating the journeys, engagement frameworks, campaign ecosystems, and annual communications plans across paid, owned and earned touchpoints.

Job Summary

Create the communications strategy deliverables including audience journeys, campaign ecosystems, engagement frameworks, moments strategies and tactical briefs
Forge relationships with members of leadership, across disciplines and departments (Creative, Strategy, Production, Account, etc.)
Drive collaboration with external partners including media, PR and CRM agencies.
Relationship with day-to-day clients, including presenting and selling through communications strategies
Work with creative teams to amplify their ideas via media strategy, tactics and creative thought-starters
Partner with data and analytics teams, to ensure that measurement frameworks, reporting cadences and campaign optimizations are taking place

Basic Qualifications

Minimum of 5 years of experience in marketing strategy or communications strategy or similar experience

Preferred Qualifications

Bachelor’s of communication from a Tier-1 institute
Experience working in or with a creative agency and creative teams
Deep understanding of the media landscape, both offline and online
Demonstrated ability to think strategically and creatively
Advanced knowledge using media-based insight tools
Excellent written and verbal communication and presentation skills
Commercially minded, believes in the power of brands
Passion for creative

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Communications Strategist Manager