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Communications Strategist Manager

Communications Strategist Manager

Accenture

5 - 10 years

11 - 16 Lacs

Mumbai

Posted:1 month ago| Platform:

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Skills Required

marketing strategy presentation skills communication protocol sales marketing digital marketing media relations business development advertising public relations corporate communication brand management marketing communication strategic management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Accenture Song
Communication Strategist Manager
Work Location:Mumbai | Years of experience:12+ years | Entity:India Business | Level:Manager
About us

Combining unmatched experience and specialized skills across more than 40 industries.
Accenture Song is worlds largest tech-powered creative group offeringdigital creative services. Its a technology powered creative group working with designers, creators, and technologists to create unique customer experiences. Formerly known as Accenture Interactive, the advertising and marketing services arm of Accenture was created by merging all of its agency subsidiaries into one. The move reflects Accentures post-pandemic world-class services that reinvent customer connections, sales, commerce and marketing and business innovation to meet clients accelerated demand for business growth through sustained customer relevance at the ever-changing speed of life. The unit's capabilities span product and design; technology& platforms, creative, media and marketing strategy, and campaign, content and channel orchestration. Job Summary
The Communications Strategist oversees the client relationship, while ensuring that goals are met through strategic communications initiatives. The strategist will bridge the gap between media and creative, creating the journeys, engagement frameworks, campaign ecosystems, and annual communications plans across paid, owned and earned touchpoints. Job

Summary

Create the communications strategy deliverables including audience journeys, campaign ecosystems, engagement frameworks, moments strategies and tactical briefs

Forge relationships with members of leadership, across disciplines and departments (Creative, Strategy, Production, Account, etc.)

Drive collaboration with external partners including media, PR and CRM agencies.

Relationship with day-to-day clients, including presenting and selling through communications strategies

Work with creative teams to amplify their ideas via media strategy, tactics and creative thought-starters

Partner with data and analytics teams, to ensure that measurement frameworks, reporting cadences and campaign optimizations are taking place

Qualification Basic
Qualifications

Minimum of 5 years of experience in marketing strategy or communications strategy or similar experience

Preferred
Qualifications

Bachelors of communication from a Tier-1 institute

Experience working in or with a creative agency and creative teams

Deep understanding of the media landscape, both offline and online

Demonstrated ability to think strategically and creatively

Advanced knowledge using media-based insight tools

Excellent written and verbal communication and presentation skills

Commercially minded, believes in the power of brands

Passion for creative

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Communications Strategist Manager