Communications and Campaign Expert (Maharashtra/ Madhya Pradesh)

About the Company

IPE Global is a leading international development consulting firm with over two decades of experience in delivering impactful solutions across emerging markets. With operations spanning Asia, Africa, and beyond, we work at the intersection of policy, technology, and innovation to address complex development challenges. Our multidisciplinary team of experts collaborates with governments, multilateral agencies, foundations, and private sector partners to design and implement evidence-based programs that create sustainable change.

Role Overview

IPE Global’s Social and Economic Empowerment practice works towards building girl capital, empowering women and nurturing resilient communities by creating inclusive and sustainable solutions, including but not limited to policy development, capacity building, adaptive management, community mobilisation, behaviour change communication, deepening social safety nets, beneficiary feedback analysis, poverty assessment, and evidence-based monitoring.

To build its portfolio of work in the girl capital domain in Gujarat, IPE Global is hiring a Communications and Campaign Expert to design and lead a dynamic state-level campaign in collaboration with the National team to increase female participation in paid jobs. The expert will drive strategic communications that challenge gender norms, inspire action, and strengthen the visibility of women’s economic contributions.

Key Responsibilities

• Lead the design and delivery of comprehensive state-level campaigns to promote young women’s participation in the workforce, addressing social norms, building awareness of aspirational job roles, and associated skilling opportunities available to them.
• Create customizable templates for adoption at the district level, ensuring consistent branding and messaging across all platforms and materials.
• Create compelling and emotionally resonant campaign narratives to promote women’s participation in skilling and jobs in collaboration with various departments.
• Collaborate with government stakeholders, implementation partners, and the national team to ensure campaigns align with project goals and resonate with diverse audiences.
• Build partnerships with influencers, media outlets, and other collaborators to build public support and maximise outreach for the campaigns.
• Organise state-wide events to launch campaigns.
• Conduct and monitor post-campaign evaluations, including data analysis, stakeholder feedback, and impact assessment reports, to identify areas of improvement, trends, gaps, and opportunities.

As job descriptions cannot be exhaustive, the specialist may be required to undertake other duties that are broadly in line with the above key responsibilities, as determined by the senior leadership.

Qualification & Experience

Educational Background

Master’s degree or higher in Communications, Marketing, Public Relations, Public Policy, Development Studies, or a related field.

Work Experience:

• At least 10 years of progressive experience in strategic communications, public campaigns, or advocacy, ideally with a gender equity or development focus.
• Proven expertise in leading multimedia campaigns that drive social and behaviour change, particularly in complex cultural contexts.
• Strong experience in building coalitions with government stakeholders, community-based organizations, and private partners.

Technical Expertise:

• Excellent communication and storytelling skills to design persuasive campaigns in collaboration with diverse stakeholders, including government, industry, and NGOs.
• Deep understanding of power dynamics and gender norms that impact female labour force participation in India.
• Demonstrated ability to translate research and evidence into powerful, action-oriented messages.

Key Skills and Competencies

• Strategic Communication and language proficiency

  : Ability to frame and deliver persuasive messages that foster inclusion, challenge bias, and shift social narratives in local language (Gujarati).

• Cultural Competency

  : Sensitive to local languages, dialects, and gendered norms, especially across rural and urban Gujarat.

• Innovation and Creativity

  : Brings fresh thinking to campaign development and adapts to emerging media and youth engagement trends.

• Collaborative Leadership

  : Skilled in navigating cross-sectoral relationships with humility, purpose, and equity.

Our commitments

• We offer competitive compensation and a comprehensive benefits package.
• We are committed to diversity in our workforce and are proud to be an equal-opportunity employer.
• You will work with sector experts and understand how people-centered policies can be created and effectively implemented.
• With us, you will master framing narratives and counterpoints and pace storytelling for internal and external stakeholders.
• We offer a space for you to grow, think innovatively, and shed unconscious biases while learning more about diverse cultures.