Cofounder - Sales & Revenue

Location:

Company:

About Foaps:

Foaps is a B2B technology startup transforming how small and medium-sized businesses (SMBs) operate and grow across India.

We specialise in building direct ordering platforms—starting with the restaurant industry—and are expanding into verticals like retail, pharma, and grocery. Our tools empower businesses to eliminate middlemen, reduce costs, and gain control over their operations through WhatsApp ordering, POS integrations, and smart automation.

We're not just a product—we're a movement for efficiency, independence, and sustainable growth in the Indian SME ecosystem.

The Opportunity:

Co-Founder

You will own the entire go-to-market strategy, drive demand, onboard merchant partners (starting with restaurants), and lead revenue growth initiatives. You’ll collaborate closely with the product and tech teams to shape what we build and how we sell it.

Responsibilities:

• Lead Sales Strategy & Execution

  : Define and implement our GTM and sales roadmap across sectors, starting with food & beverage.

• Drive Revenue Growth

  : Own top-line performance by increasing order volumes and merchant acquisition consistently.

• Build & Scale Sales Team

  : Hire, train, and lead a high-performance sales team capable of achieving week-on-week growth.

• Develop Strategic Partnerships

  : Establish alliances with POS providers, billing platforms, last-mile delivery services, and other ecosystem players.

• Generate and Manage Leads

  : Build strong lead pipelines through inbound and outbound strategies, and own the full sales funnel from lead to close.

• Customer Success & Retention

  : Understand merchant pain points, deliver compelling demos, and ensure successful onboarding and satisfaction.

• Collaborate on Pricing & Positioning

  : Work with leadership to evolve pricing models, marketing campaigns, and sales enablement tools.

• Influence Product Direction

  : Represent the customer voice in shaping our product roadmap and feature set.

• Market & Competitor Intelligence

  : Stay ahead of market trends and competitors to refine strategy and messaging.

• Be the Face of Foaps

  : Represent the company to clients, partners, and at key events.

Qualifications:

• 6–10 years of experience in B2B sales, partnerships, or business development—ideally in SaaS, retail-tech, or food-tech
• Proven success in driving revenue growth and managing end-to-end sales cycles
• Experience building and leading sales teams in fast-paced, early-stage environments
• Excellent communication, negotiation, and relationship-building skills
• Strategic thinker with strong analytical and decision-making abilities
• High ownership mindset with an entrepreneurial spirit
• Familiarity with CRM systems, sales automation tools, and modern GTM frameworks
• Bonus: Experience in the restaurant, POS, or online ordering ecosystem
  

What You’ll Get:

• Co-founder equity

  in a purpose-driven, high-impact tech startup
• The freedom to

  build your own team and sales engine

  from scratch
• A chance to

  create something meaningful

  that transforms the lives of small business owners
• The opportunity to

  scale a product nationally

  and leave your mark on India’s digital economy
• A collaborative and passionate founding team committed to solving real problems
  

How to Apply:

If you're someone who dreams of building something that truly changes how small businesses operate—and you're ready to get your hands dirty—let’s talk.

Send your profile or pitch to: