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COE - Biddable Account Executive

COE - Biddable Account Executive

Pulsehrm

2 - 5 years

4 - 7 Lacs

Gurugram

Posted:6 hours ago| Platform:

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Skills Required

Digital media PPC Google Analytics PDF Excel Online marketing Market research Accounts Executive Digital marketing Powerpoint

Work Mode

Work from Office

Job Type

Full Time

Job Description

COE - Biddable Account Executive

Description

We re looking for an enthusiastic and driven Biddable Account Executive - Performance Marketing to join our team of digital marketing specialists. Our ideal candidate would be a proactive problem solver who is comfortable thinking on their feet and taking ownership of digital campaign builds, activation and optimization from day one.

Responsibilities

The role is fast-paced and offers a blend of campaign activation and analytical skills across different Paid Media channels, specifically, Paid Social, Display, Video, Native and more, so no day is the same. Paid Search/PPC is a plus. Your responsibilities as a Performance Marketing Executive will include:

Building paid media campaigns on platforms such as Google Ads, Facebook Business Manager, DV360, and LinkedIn, including ad copywriting

Creating and executing Paid Media campaign optimization plans

Analyzing and reporting on campaign performance using tools such as Google Analytics, Google Looker Studio, and Excel

Identifying opportunities to develop and grow our clients Paid Media activity via keyword, audience and market research

Writing client reports and preparing PowerPoint presentations to showcase our work and results to clients

Qualifications

What we re looking for

You understand the principles and techniques of online marketing via Paid/Biddable media.

You have prior experience running Paid Social, Paid Social and Display & Video campaigns.

Must be knowledgeable of and comfortable using Google Ads, Google Ads Editor, Facebook Business Manager, LinkedIn Campaign Manager, and Google Analytics.

You have strong attention to detail and can independently execute flawless campaign builds and optimizations.

Must be advanced Microsoft Excel user, knowing how to work with large datasets, write nested formulas, plot and draw insights from pivot tables and vlookups.

Must be confident Microsoft PowerPoint user, being able to efficiently build slides that help translate performance data into stories easy for clients to understand.

You have experience using DSPs to buy media - E.g. DV360 or The Trade Desk.

You have business acumen and understand key principles of demand generation.

You understand the right mix of KPIs to drive brands business and marketing objectives - e.g. Awareness through to Direct Response.

You re knowledgeable of paid media targeting capabilities to reach different audiences.

You are comfortable analyzing performance data, have a solid understanding of the interplay between digital media metrics and are capable of drawing recommendations for campaign optimization.

You use data to inform your decisions and make optimizations.

You enjoy working with others, are open to feedback, listen actively and communicate efficiently.

You re proactive in identifying solutions to challenges rather than simply report problems.

You have a growth mindset and are eager to learn and thrive in a fast-paced environment.

You are able to prioritise tasks and manage your workload.

You are a fast leaner and stay up to date with the latest industry trends and developments.

Hiring organization

PulseHRM

Employment Type

Full-time

Job Location

Gurgaon, Haryana

Date posted

August 1, 2024

Valid through

September 1, 2024

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Position: COE - Biddable Account Executive

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COE - Biddable Account Executive