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Cyrix Health Care
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Clinical Application Specialist

Clinical Application Specialist

Cyrix Health Care

4 - 5 years

6 - 7 Lacs

Kochi Thrissur Kozhikode Thiruvananthapuram

Posted:3 days ago| Platform:

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Skills Required

Media management Social media Project management Market research Healthcare Google AdWords Digital marketing Advertising Analytics CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job summary:

We seek a highly motivated and experienced Digital Marketer/Digital Marketing Specialist to build & supercharge our digital marketing efforts, drive business growth, and make our customers digital journeys amazing! You will be responsible for designing & executing innovative digital strategies to generate and nurture leads, drive engagement, and help maximize sales conversions collaborating with business teams.

Key Responsibilities:

Sales and Business

Build & maintain company websites, develop engaging content, drive traffic, improve user engagement.
Improves search engine optimization by recommending changes to website architecture, content, linking, keywords and other factors.
Strategize, Develop and execute innovative digital / social media campaigns to enhance market presence and lead generation for company products and services in alignment with overall marketing goals.
Conduct market research and competitor analysis to stay up to date with trends and best practices.
Monitor and analyse marketing channel performance, adjusting strategies as needed to improve ROI.
Create, curate, and manage content (images, video, written) across social media platforms.
Track, collect, analyse and report data, identifies trends and insights and evaluates results to achieve maximum Return on Investment (ROI) for all campaigns as well as actionable insights and recommendations.
Manage digital marketing agencies, budgets and partners, any third-party provider e-commerce feeds, vendor payment and initiative planning.

JOB SKILLS & KNOWLEDGE REQUIRED

Digital Literacy, Business Savvy, Research ability
Demonstrable Content creation experience preferably in healthcare
Demonstrable experience in marketing data analytics and tools and translation into actionable insights
Solid computer skills including MS Office, Adobe creative suite and CRM and applications (Web analytics, Google AdWords, Insights etc) and social media management tools (Hootsuite, Buffer etc)
Familiarity with marketing automation tools (e.g., HubSpot, Zoho, Marketo, Pardot) and CRM systems
Excellent communication and collaboration skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Experience in social media management, advertising and analytics
Exceptional communication skills verbal and writing

ADDITIONAL PREFERRED SKILLS/EXPERIENCE

Good working knowledge/experience in photography, videography and editing.
Experience working in healthcare/medtech industry
Project Management Experience and detail orientation
Knowledge of HTML, CSS and Web Development Tools desired.
Commercial awareness partnered with a creative mind.
E-commerce development experience

Qualifications and Skills:

Bachelor s degree in marketing, business, or English with digital marketing certification
4-5 years of proven digital marketing, content creation and lead generation experience
Thorough understanding of marketing elements including traditional and digital marketing and market research methods.

No. of positions: 1

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Clinical Application Specialist