Client Servicing -Influencer, Creator and Community Management

Location:

Reports to:

Why This Role Exists

What Is This Role Expected To Drive

• Community activation: Launch or consolidate 35 high-intent cohorts and own and drive an aligned weekly engagement rate.
• Community design & cadence: Segment & stand up WhatsApp Communities/broadcast lists with consent and IG/YT comment communities; set content calendar and cadences.
• Drive Community Engagement: Create real/virtual sessions that scale via replay/carousel summaries.
• Editorial & programming: Execute content that aligns with the brand's principles of Educate, Participate, and Prove in partnership with the Brand-Category Team.
• Creator management: Source/manage nutritionists, trainers, doctors, recipe/runners/parents; negotiate deliverables; enforce no codes/no hype, proof-first mentions.
• Moderation and Trust: Set community guidelines, escalation paths, and corrections protocol; control tone and conversations; uphold tone (plain/precise/human); ensure no false claims and avoid medical advice or consultations.
• Insights and Measurement: Track cohort growth, engagement, topic heatmaps, sentiment, and advocacy actions (shares, referrals, UGC generated); consolidate consumer insights into PDP content; feed product/content briefs back to teams (taste feedback, pack clarity, needed formats, etc.).
  

Must-have skills & experience

• 23 years in influencer marketing/community management for a consumer brand/publisher or health/fitness, proven program cadence (not just one-off events).
• Hands-on with WhatsApp ops and IG/YT community tools.
• Strong writing (clear, non-alarmist, factual), comfort hosting/moderating live sessions.
• Data-driven: can read basic dashboards (growth, retention, engagement, NPS/sentiment) and turn insight into weekly action.
  

Nice-to-have

• Health/fitness/nutrition background or experience working with nutrition creators/doctors.
• Experience with referrals/UGC programs that reward impact (not discounts).
• Basic design skills (Canva) to templatise UGC and recap posts; basic video clipping.
  

Locations:

Mumbai

Full-Time