Chief Marketing Officer

Job Title: Chief Marketing Officer

Company: Study In Bengaluru

Location: Bengaluru, Karnataka (On-site)

Industry: Education | EdTech | Student Counseling

About Us:

At Study In Bengaluru, we are redefining student support and academic planning through expert counseling, streamlined admission services, and smart technology. With our own official mobile app available on the Play Store, we’re committed to making higher education decisions easier, faster, and more accessible for every student. We are now seeking a passionate and strategic Sales Director to lead our sales function, build high-performing teams, and drive sustained growth.

Job Summary

The Chief Marketing Officer (CMO) is responsible for leading the development and execution of the company’s marketing, branding, and growth strategies. The role focuses on driving revenue, enhancing market presence, strengthening customer engagement, and positioning the company competitively in the market. The CMO works closely with the leadership team to align marketing strategies with business goals.

Key Responsibilities

• Strategic Leadership
• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Provide leadership and direction to the marketing team to ensure consistent execution.
• Collaborate with executive leadership to align marketing initiatives with company vision.
• Brand & Communication Management
• Build, manage, and strengthen the company’s brand identity and positioning.
• Oversee corporate communications, PR, digital presence, and content strategies.
• Ensure consistency across all marketing and communication channels.
• Growth & Revenue Focus
• Drive demand generation, customer acquisition, and retention strategies.
• Identify new market opportunities and innovative growth channels.
• Partner with sales and product teams to optimize go-to-market strategies.
• Market Research & Insights
• Monitor market trends, competitor strategies, and customer preferences.
• Use data-driven insights to refine campaigns and improve ROI.
• Ensure marketing decisions are supported by strong analytics.
• Digital & Technology Integration
• Lead digital marketing, social media, and online branding strategies.
• Oversee adoption of marketing automation, CRM, and analytics tools.
• Ensure innovation in marketing practices to stay ahead of competition.
• Team Development & Leadership
• Build, mentor, and inspire a high-performing marketing team.
• Foster a culture of creativity, accountability, and continuous learning.
• Manage marketing budgets, vendors, and external partners effectively.

Key Skills & Competencies

• Strong leadership and strategic thinking abilities.
• Excellent communication, presentation, and interpersonal skills.
• Expertise in branding, digital marketing, and market analysis.
• Ability to translate insights into actionable strategies.
• Financial acumen with experience managing budgets and ROI.
• Innovative, adaptable, and results-oriented mindset.

Job Type: Full-time

Pay: From ₹50,000.00 per month

Work Location: In person