Chief Marketing Manager

Chief of Marketing

Summary

The Chief Marketing will be a core member of the hospital’s leadership team, accountable for brand leadership, patient acquisition, revenue growth, and market expansion. The CMGO will integrate digital excellence, offline marketing, and strategic business development to position Saroj Hospital as a leading super-speciality healthcare provider.

What you will do: (Key responsibilities):

Strategic Leadership & Business Growth

· Define and execute the hospital’s growth and brand strategy in alignment with the Board’s vision.

· Partner with business, clinical, and operations leadership to drive footfall, occupancy, and specialty growth.

· Identify new growth opportunities including corporate tie-ups, insurance networks, referral partnerships, and market expansion.

· Brand Equity: Share of voice & top-of-mind recall in Delhi NCR healthcare market.

• Foster use of analytics to take informed decisions and ensure deep understanding of market sizing, drivers and forecasts across the modalities and local markets.

Marketing & Brand Leadership

· Strengthen Saroj Hospital’s positioning as a premium, trusted, and patient-first healthcare brand.

· Lead integrated digital + offline campaigns that highlight specialties, super-specialist doctors, and patient success stories.

· Establish a robust media and PR presence to ensure the hospital is among one of the top brands in Delhi NCR healthcare sector.

· Conceptualize and own Brand & Marketing strategy and positioning.

Digital First Strategy

· Responsible for building brand salience leveraging social handles and offline channels. Build a digital-first brand that converts awareness into measurable patient footfall and revenue

· Built integrated 360-degree campaigns, blending ATL, BTL, and Digital strategies to drive brand growth and customer engagement. Manage Paid, Owned and Earned media strategy (SEO & PPC)

· Be a part of healthcare teams, from commissioning a new hospital – from brand launch to establishing its market presence.

· Drive online patient acquisition through website optimization, SEO/SEM, ORM, digital campaigns, and doctor-led webinars.

• Foster use of analytics to take informed decisions and ensure deep understanding of market sizing, drivers and forecasts across the modalities and local markets.

· Ensure best-in-class digital reputation with ratings >4.5 on healthcare review platforms.

· Digital Performance: Online inquiries, appointment conversions, ORM >4.5.

Growth & Partnerships

· Expand patient base through corporate empanelment’s, TPAs, insurance partners, and government schemes.

· Establish collaborations with industry associations, wellness companies, and technology partners for sustained growth.

· Revenue Growth: % contribution of marketing & partnerships to top-line revenue.

· Patient Acquisition: Increase in OPD/IPD volumes attributable to marketing & business initiatives.

Governance & ROI Management

· Build real-time dashboards on patient acquisition cost, marketing ROI, lead conversions, and revenue impact.

· Deliver measurable results with 3–4x return on marketing & growth investments.

· Report quarterly to the Board on brand equity, growth outcomes, and competitor benchmarking.

• Supports the long-term strategy development process and customer trends within the regions that may impact Go-To-Market (GTM) strategies; align GTM strategies and provide guidance to Value Delivery on how to prepare for / pre-empt trends through commercial approach.
• Government Agencies & Regulators: Maintain high profile in front of regulatory bodies.

· Prepare annual marketing plans and manage EBITDA and Cash Flow, successfully achieve gross revenue targets of Rs. Crores. Focus on enhancing Brand Equity Index and increasing market share by exceptional % YoY.

Qualifications and skills

· MBA/PGDM in Marketing, Healthcare Management, or equivalent.

· 12–15 years of progressive leadership experience in hospital/healthcare marketing & growth roles.

· Proven track record of scaling hospital brands, driving patient acquisition, and delivering measurable revenue growth.

· Deep expertise in digital transformation, healthcare PR, and strategic partnerships.

· Strong network with corporate HRs, TPAs, media, and healthcare influencers.

Key Competencies

· Visionary Growth Mindset

· Strategic Brand Builder

· Strong Business & Commercial Acumen

· Stakeholder Influence at Board Level

· Digital Transformation Leader

· Execution Excellence with Measurable Outcomes

Location : Rohini, Delhi

Job Types: Full-time, Permanent

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person