Chief Marketing Manager

About Us

NextGen Group

About the Role:

We are seeking a dynamic and results-driven

Chief Marketing Manager

to lead our marketing team and drive the strategic vision of our brand. The ideal candidate will have

7+ years of experience

in marketing leadership roles, with a proven track record in

team management

,

performance marketing

, and

digital strategy execution

in a similar domain. You should possess deep knowledge of

custom sales funnels, audience segmentation, content marketing, SEO

, and

AI-driven tools

that enhance marketing productivity and effectiveness.

Key Responsibilities

Develop and execute a comprehensive marketing strategy aligned with business objectives and growth targets.Lead, mentor, and manage a high-performing marketing team, fostering a culture of innovation, accountability, and continuous learning.Oversee the design and optimization of

custom sales funnels

to improve lead generation, conversion rates, and customer retention.Leverage data-driven

segmentation

strategies to enhance targeting and personalize customer journeys across all digital channels.Guide content marketing initiatives, including blogs, email campaigns, video, and social media, to increase brand awareness and drive engagement.Implement and manage effective

SEO strategies

to boost organic traffic and improve SERP rankings.Stay ahead of the curve with emerging

AI marketing tools

, integrating automation and analytics to streamline workflows and improve decision-making.Collaborate with Product, Sales, and Customer Success teams to ensure alignment on campaigns and messaging.Own the marketing budget and ensure efficient allocation of resources for maximum ROI.Monitor, measure, and report on key marketing KPIs, providing regular insights and recommendations to leadership.

Requirements

Key Requirements:

Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.

7+ years of proven experience

in a senior marketing role with demonstrated success in team leadership and digital campaign execution.Strong understanding of

sales funnel creation and optimization

.Experience in audience

segmentation, buyer persona development

, and customer lifecycle management.Expertise in

content marketing

, SEO, and performance tracking tools (Google Analytics, SEMrush, etc.).Advanced proficiency in

AI-powered marketing tools

(e.g., Jasper, ChatGPT, Copy.ai, HubSpot AI, etc.).Excellent leadership, communication, and project management skills.Analytical mindset with strong decision-making and problem-solving abilities.check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#279419;border-color:#279419;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered="">