Chief Manager- Corporate Communications Mumbai_Known Gas Company

Job Objective

The objective of the role is to communicate effectively for developing and sustaining brand image in order to position and enhance the brands visibility in the eyes of our customers, investors, stakeholders and the public at large.

Functional Competencies

Essential functional competencies required

Communication Skills (Ext & Internal)

Vendor Management

Understanding of Media Industry

Degree in Journalism/PR (Advertising, PR, Crisis Management, Event Management, Branding)

Content Development

Knowledge of Computer

Networking Skills

Organizational Skills

Exposure in handling social media platforms

Desired functional competencies required

Knowledge of local language

Knowledge/ Exposure to SAP

Designing/Creativity skills

Behavioural Competencies

Effective Communication

Negotiation skills

Analytical skills

Interpersonal skills

Decision Making

Customer Centric approach

Problem solving ability

Experience & Educational Requirements

Educational Qualification Include Additional Certification if any

Post -Graduation in PR & Corporate Communication from Premier Institute. MBA Marketing desirable.

Social Media and Google Ad words (SEO & SEM), Digital Marketing Relevant Experience

Minimum 13 years in the same field

Communication Interfaces

External Internal Media - Journalists - Response / Space Marketing Teams

MD, DMD, HOF, Departmental Heads Contractors - Event organizers - Printing Agencies - Advertising Agencies - PR & Social Media Management Agencies.

Customers - Sponsor/Exhibition Organizers of events, Conference, Exhibition

Local Communities/Authorities Political representatives , Police, BMC, TMC, NMMC, TMT, NMMT, BEST, MSRTC, MMRDA, Auditors, CGDs, Promoters, Corporate Communication team of GAIL

Key responsibilities & Accountabilities

1)Media handling and crisis management

Media monitoring and news analysis for devising plan and strategy for positioning in an appropriate manner.

Develop relations with media through bridge building meetings with media representatives press release, press conferences, etc. and serve as primary contact for organizations media relations.

During crisis overseeing the action plan for ensuring timely intervention with media to position in a positive frame.

Review the information compiled for media.

Ensure adequate crisis media handling training for employees

Oversee arrangements and conduct media handling training for senior management and all concerned to ensure proper message is communicated to media

Explore opportunities for spokesperson profiling in print and electronic media.

2)Departmental Budget/ Plan

Review the Annual Activity of CC dept. and submit for approval of HOF(Marketing)

Review departmental budget and ensure timely submission for approval of HOF( Marketing)

Review the budget uploaded in the system for financial approval

Ensure proper utilisation of budget available for CC activities

3)Corporate Affairs and Relations

Review conceptualisation and implementation of awareness programmes through conventional as well as social media.

Oversee the activities pertaining to strengthening brand and nurturing of corporate relationship with Regulatory authorities by means of support through sponsorships.

Conceptualise and develop audio-visual tools including corporate film.

4)Corporate Image Building

Review internal and external branding collaterals to ensure uniformity in branding and adherence to Corporate logo guidelines.

Oversee the implementation of display of signages, safety & caution boards and other branding material at all touch points.

Reviewing the promotional literature and advertisements to ensure that the companys message is communicated effectively.

5)Event management

Plan activities for events as per directives of top management and review arrangements.

Ensure proper messaging and branding done through the collaterals.

Ensure smooth organising of the event and proper representation of during and in media after the event.

6)Creation and updation of SOP

Monitor the pre-defined processes as per ISO documentation, policies and procedures as per CC Policy to ensure the consistency, efficiency and quality in all areas of work.

Ensure continuous Improvement in process through comprehensive review and suggestions for change.

7)MIS Report & Action Plan

Ensure timely submission of MIS related reports for customer complaints on social media and crisis media handling training sessions conducted.

Ensure closure of NCs within timelines.

Control expenses of budget v/s. actual

8)Internal Communication

Ensure proper communication of managements objective to the employees.

9)People Management

Coordinate with HR department to ensure CC department is adequately staffed as per the manpower requirements

Own and develop high potential talent and create a talent pipeline for the department

Ensure high level of employee engagement and retention of critical employees

Instil a performance culture in the organization through driving timely goal setting, monitoring, and performance review