Channel Sales Manager

Job Overview

Channel Sales Manager

Key Responsibilities

1. Sales Target Achievement

   • Own and drive the sales targets for LAP products in the assigned region.

   • Develop and execute strategic plans to increase sales and achieve revenue goals.

   • Track sales performance, analyze trends, and take corrective actions when necessary to ensure target fulfillment.

2. Channel Partner Management

   • Identify, onboard, and manage channel partners such as real estate agents, brokers, financial consultants, and independent agents.

   • Maintain and nurture strong relationships with key partners to ensure a continuous pipeline of business.

   • Provide support to channel partners in terms of training, product knowledge, and sales materials.

3. Sales Strategy Development

   • Create and implement local sales strategies, promotional campaigns, and marketing activities to drive demand for LAP products.

   • Collaborate with the marketing team to design promotional offers and campaigns to generate leads and enhance visibility.

4. Training & Support

   • Conduct regular training sessions for channel partners to ensure they are equipped with the knowledge needed to sell the LAP product effectively.

   • Assist partners in understanding the LAP product offerings, eligibility criteria, documentation, and loan processes.

   • Provide ongoing support to channel partners to resolve queries and help close deals.

5. Market Analysis & Feedback

   • Analyze market trends and competitor activity to identify opportunities for growth.

   • Provide feedback to the product and marketing teams regarding customer needs, competitive landscape, and potential improvements to the LAP product.

   • Regularly assess the performance of channel partners and make recommendations for improvements.

6. Customer Acquisition & Lead Generation

   • Work with partners to identify potential clients and generate leads through networking, events, and marketing campaigns.

   • Guide partners in customer engagement and closing deals for LAP loans.

   • Support the partners in the loan application process to ensure smooth and timely disbursements.

7. Compliance & Documentation

   • Ensure that all channel sales activities comply with regulatory guidelines and company policies.

   • Assist in the proper documentation of loan agreements, ensuring all compliance checks are completed.

   • Monitor the quality of leads and loan submissions from partners to minimize risk and default.

8. Reporting & Analytics

   • Prepare regular sales reports and forecasts for senior management.

   • Monitor KPIs and other performance metrics to evaluate the success of channel sales strategies.

   • Provide actionable insights to improve performance and achieve sales targets.

9. Relationship Building

   • Build long-term relationships with top-performing channel partners and ensure they are motivated to continue working with the company.

   • Regularly meet with partners to strengthen relationships, identify issues, and enhance collaboration.

Key Skills & Qualifications

• Education

• Experience

• Knowledge

  • Strong understanding of Loan Against Property (LAP) products, loan processes, and the financial services market.

  • Knowledge of the local real estate market, including property valuation and legal documentation.

  • Familiarity with CRM tools and sales reporting software.

• Skills

  • Strong communication, negotiation, and interpersonal skills.

  • Ability to work with channel partners and drive sales results.

  • Leadership and team management skills to motivate channel partners.

  • Strong analytical skills and the ability to interpret sales data to guide decision-making.

  • Problem-solving abilities to address challenges in the sales process and customer journey.

Personal Attributes

• Goal-Oriented

• Networking Expertise

• Resilient

• Self-Motivated