Channel Sales Lead - Premium Global Brands (CAPEX Portfolio)

Channel Sales Lead – Premium Global Brands (CAPEX Portfolio)

Workstore Limited | India

About Workstore

gateway that brings the world’s most innovative, high-performance professional solutions to India.

Dyson

India’s strongest and most respected distribution network

high-growth, brand-first, market-shaping

Role: Channel Sales Manager – India (CAPEX Category Lead)

high-ownership, high-impact role

build, expand, transform

What You Will Lead?

1. Build India’s Strongest Dealer Network

• Identify, appoint, and activate high-potential channel partners across metros, Tier 1 & 2 cities.
• Bring the world’s best brands Dyson, Lindhaus, Fimap, RLT to new markets and sectors.
• Drive long-term relationships, secure dealer commitments, and ensure brand alignment.
• Manage dealer commercials, credit structures, and performance governance.

2. Drive High-Growth Channel Sales

• Own and deliver monthly/quarterly/annual revenue targets for the CAPEX portfolio.
• Launch dealer incentive programs, trade activations, and targeted sales campaigns.
• Track funnel health, forecasts, and partner-level performance metrics.
• Push velocity, volume, and visibility across your channel network.

3. Expand Market Presence Across India

• Open new territories and verticals across industrial, commercial, institutional, and infra segments.
• Conduct product demos, partner trainings, and joint customer pitches.
• Identify white spaces and deploy a structured expansion plan.
• Continuously evaluate market intelligence & competition to stay ahead.

4. Channel Operations & Excellence

• Ensure compliance with pricing, margins, credit, and stock norms.
• Collaborate with product & marketing teams for channel enablement, launches, and visibility.
• Maintain accurate forecasting, market updates, and periodic MIS.

Who We’re Looking For?

hustler + strategist + relationship-builder

You have:

• 6–10 years of

  channel sales experience

  in CAPEX, B2B equipment, electricals, building solutions, industrial machinery, or hygiene products.
• A strong dealer/distributor network and proven channel-building experience.
• The ability to independently drive growth in a fast-paced environment.
• Excellent negotiation, relationship management, planning, and analytical skills.

Bonus If You Have:

• Experience launching or scaling premium international brands.
• Exposure to institutional or project-driven B2B selling.
• An MBA or advanced business qualification.

Why Workstore?

• Be the face of iconic global brands in India

Represent brands that define global benchmarks for innovation and quality.

• Build something big, not just manage it

You’ll have the autonomy to expand markets, shape strategy, and create impact.

• High-growth role with strong career acceleration

Get cross-category exposure, build a national footprint, and grow with the organisation.

• Attractive compensation + performance-linked incentives

We reward outcomes, ownership, and ambition.

this role is for you.