Channel Marketing Manager

Job Responsibilities

Channel marketing:

• Developing new channel marketing strategies and implementing marketing plans.
• Targeting channels in order to promote products, services and brand
• Analyse market data, trends, consumer preferences, and competitor behaviour to optimize marketing strategies
• Evaluating and improving existing channel marketing strategies.
• Relationship management - driving channel marketing strategies in collaboration with the marketing team, internal departments and business leadership team.
• Partner marketing: managing all marketing campaign communications and establishing strong partner networks
• Research the latest marketing technologies and techniques to ensure the business is at the forefront of marketing
• Collaborate with external agency partners on developing marketing campaigns, brand and product collaterals.
• BTL marketing, lead generation and other strategic initiatives.

The Human Safety Net (CSR):

• Increase THSN awareness, social responsibility and drive volunteering & participation through marketing initiatives
• Co-ordinate with external partners, agencies and internal departments to drive THSN goals and initiatives

Skills Required

• Excellent in PPT & Advanced excel
• analytical and strategic thinking skills
• leadership, communication, and collaboration capabilities
• ability to drive creativity and innovation

Education and Experience

• Specialization in advertising, communication or Post graduate or MBA
• Overall 5+ years of domain experience in advertising, communication or Insurance Marketing