Channel Manager - Modern Trade

Role: Channel Manager - Modern Trade

Base Location: Kochi

Geography: Entire Kerala

Qualification - Min graduation (Full time)

Purpose

This position has the overall responsibility of developing sales strategies for assigned territories/ LFS counters, focusing on business growth.

Role and Responsibility

•  Sales target achievement on monthly basis and supervision of Promoters.
•  Drive the secondary sales and monitor stocks.
•  Monitoring adherence to commercial norms and taking corrective action where required.
•  Identification of areas of network expansion / correction and recommendation of suitable parties within the territory. Introducing new products to Chains, implementing new marketing plans.
•  Tracking the market share of the company in the categories handled and taking action on focus areas for share enhancement.
•  Identification of focus outlets for merchandising  and promotions.
•  Promoters/Merchandiser selection, training, and performance evaluations.
•  Recognising the strengths and shortcomings of front-line sales representatives dealing with chains and addressing the inadequacies through both on-the-job and classroom training in a few particular areas.
•  For both large towns and upcountry markets, evaluate and increase the market size & share, sales potential, and develop effective channels of distribution to satisfy short- and long-term goals.
•  The job is primarily developmental, so the focus should be on creating opportunities that have been missed in the past.

Functional Competencies

•  Modern Trade Operations/ LFS Operations
• Account management
• Product / Pricing / Competition knowledge      

Skills and Competencies

• Communication Abilities                                                                                 
• Active Listening               
• Strong prospecting and negotiations skills.                               
•  process oriented
• Analytical with strong people management skills.

Preferred candidate profile:

• Must know to speak in

  Malayalam

• Candidate must have experience of team handling
• Experience & knowledge of Channel Sales