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Channel Manager - Modern Trade

7 - 12 years

19 - 20 Lacs

Posted:3 weeks ago| Platform: Naukri logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Role & responsibilities Purpose: This position has overall responsibility of developing sales strategies for assigned territories/ LFS counters, focusing on business growth. Sales target achievement on monthly basis and supervision of Promoters. Drive the secondary sales and monitor stocks. Monitoring adherence to commercial norms and taking corrective action where required. Identification of areas of network expansion / correction and recommendation of suitable parties within the territory. Introducing new products to Chains, implementing new marketing plans. Tracking the market share of the company in the categories handled and taking action on focus areas for share enhancement. Identification of focus outlets for merchandising and promotions. Promoters/Merchandiser selection, training, and performance evaluations. Recognising the strengths and shortcomings of front-line sales representatives dealing with chains and addressing the inadequacies through both on-the-job and classroom training in a few particular areas. For both large towns and upcountry markets, evaluate and increase the market size & share, sales potential, and develop effective channels of distribution to satisfy short- and long-term goals few particular areas The job is primarily developmental, so the focus should be on creating opportunities that have been missed in the past. Preferred candidate profile Candidates should have 7-12 yrs of experience in modern trade. Any graduation/ (MBA preferable) Should possess strong prospecting & negotiation skills Analytical with strong people management skills.

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