Job Responsibilities: Coordination with ODM for new projects. Timely release the new model. Preparation of Project plan for New Projects / Products. Continuous interaction with ODM representatives and key point of contact for Customer escalations. To conduct PFMEA Meeting. Coordinating & Conducting Pilot Run of New Models to be launch. Responsible to develop jigs & fixtures as per requirement. Monitoring & ensuring that agreed program deliverables are met through technical expertise & continuous. To provide all Technical Details to all concerns. Coordination for BOM & SOP closure
Job Responsibilities: Manpower Management- Daily Attendance, Absenteeism discussion and leave management for Operators Hourly Production output Monitoring Material Management - Daily Material Reconciliation and Gap closure Daily Defects monitoring, analysis and its CAPA Preparation Red Bin Analysis CAPA for Customer concern Kaizen and Training Maintain 6S on Shop Floor o Mentor/training Flexi Line Leaders Jo
Production planning and Control (PPC) & Inventory Management Role & responsibilities KRAs and KPIs:- Prepare daily, weekly & monthly plans based on consent of all stakeholders. Participate in daily production meeting for discussion of production planning activities. Shortage analysis and coordinate with warehouse/Material control and production to ensure the smooth running of line. Components ordering through MRP module in SAP and inventory management. Provide machine wise and shift wise production orders to production and all relevant department. Ensure the completion of production orders of previous day. Prepare the plant performance reports like OTD, OTIF, Unplanned change over, Inventory aging report, loading efficiency etc. on daily/weekly/Monthly basis and circulation to all stakeholders. Compile the weekly performance data and present to management. Knowledge of SAP specially PP & MM module. Coordination of material delivery from stakeholders like import purchase/Domestic Purchase /Logistics for arrival of material. EOL ordering on time and ensure obsolescence % should be under define target after model EOL production. Checking of BOM, Updating the relevant changes in system as and when required. Ensure the MRP parameters are correct in Master data as per business and MRP is giving correct requirements. Coordinate with stakeholders like industrial engineering regarding capacity and ramp up and prepare the plans accordingly. Closely monitoring the delivery commitment and adherence the same. Preferred candidate profile Strong Data Analytical skills Good presentation skills Good Communication skills Result oriented and confident Self-Starter with minimal supervision Good team player Ability to perform under pressure High level of integrity Multi-tasking abilities Management Reporting Proficient in working with Excel/SharePoint/Power Point and other IT tools Knowledge of SAP PP & MM modules
Role & responsibilities As part of brand management team, this role will be responsible for managing Product Portfolio & its revenue by enhancing product life cycle, strategizing product communication, and formulating Go-To Market Plan. Customer identification & Market Understanding Understanding consumer touchpoints to arrive at the right product GTM Regular consumer interaction through FGDs, Consumer Surveys, Market Visits, etcRetail Understanding Deep understanding of competition product portfolio In-depth understanding of competition product portfolio Conducting data analytics price segment-wise and geography-wise Gathering product & market insights through regular interaction with customers & tradeGTM Strategy Make a concrete GTM strategy for the complete category For new product launch - Devise GTM strategy, with a recommendation of budget requirement Close-looping end-to-end GTM management right from GTM planning to execution of GTM Creating and implementation of processes for GTM of products Ensure sales team and channel training is conducted in right manner Ensure RoI measurement of GTM initiativesCommunication Development & Execution: Work with creative agency & in house creative team to ensure each communication is in line with the brand purpose and guidelines. Responsible for all communication - both creative and media selection - across all offline channels - ATL (TV, Radio),BTL (point of sale, trade channels, ambient media) Manage Media planning and media buying.Brand Operations New Product Launch and Existing product relaunch Enabling sales team by ensuring timely product information dissemination Consistent monitoring performance of all SKU in the market and generating triggers Tracking the performance of products using standard statistic tools Demand forecast for next 3 months at SKU level Recommending marketing interventions' business case and managing execution end-to-end Preferred candidate profile Minimum 5 years of experience in Agency/brand management kind of roles. Have an excellent eye for detail Highly creative. Out of the box modern innovative thinker A highly collaborative team player with a track record of partnering with others to meet objectives Superior analytical skills to compile, analyze and leverage data to adapt plans quickly Entrepreneurial self-starter
Role & responsibilities A Business Planning lead plays a pivotal role in shaping the strategic direction and operational efficiency of a company. Responsible for analyzing market trends, financial data, and operational metrics to provide insights that inform decision-making processes. Collaborating with cross-functional teams, they help translate organizational goals into measurable objectives, preparation and collation of budgets, annual and long term plans, and performance tracking. Key Deliverables & Accountability Responsible for preparing and collating long term /annual plan as company strategy as planned by the management. Conduct in-depth financial analysis, Variance Analysis, for each line items against plan, examining performance, to forecast future revenues, expenses, and profits. Also use this information to develop financial models and projections that guide strategic decision-making by management. Implementation and compliance of budgetary control process. Also Responsible for developing and monitoring budgets across different departments or business units. They collaborate with department heads to establish financial targets, track performance against these targets. liaisons and sharing of the actual final performance vis--vis targets with various departments within the organization, and enabling and advising them for improvement in cost and revenue. Validation of product costing and pricing and advising or supporting management in their decision making with overall profitability of the company. Identifying areas for cost reduction and advising Sr. Management for implementation of same to improve profitability. Automation of cost and revenue Dashboards for efficient analysis reporting. Preferred candidate profile SAP knowledge Have around 6+ years of Post Qualification Experience Have strong Business Acumen and business partnering skills Decisive nature
About the Role Your roles and responsibilities typically revolve around managing various aspects of the company's direct tax compliance, planning, and reporting Role & responsibilities Filing of the basic documents before Assessing Officer Preparation of data for Tax Audit/ TP Audit/ Income Tax Returns/Advance Tax. Income tax Provision /Reconciliations at the time of Stat Audit conclusion. Preparation of Tax Provision/Deferred Tax with ICDS Analysis etc. Handling TDS Related data Monthly Reconciliation & TDS Deposits Preparation for TDS Return Filling (Quarterly) Issuance of TDS Certificates(Quarterly) Liasoning with Service Partners/ Vendors for settling their TDS related Queries. Preferred candidate profile Tax Law Knowledge: A deep understanding of local, national, and international tax laws and regulations is essential. Compliance Management: Ability to ensure that the organization complies with all relevant tax laws and regulations, including filing accurate returns and meeting deadlines. Documentation and Record-keeping: Maintaining organized and accurate records of financial transactions, tax returns, and other relevant documents to support tax compliance and reporting.
Role & responsibilities Lead Business Distribution excellence Create distribution strategy and blue print for respective geography Implementation of efficient Supply chain mechanism to create sustainable partner ROI models Partner life cycle management : onboarding, performance evaluation & improvement Retail excellence Ensure optimum outlet extraction through market inputs Deploy CCs/LCs Ensure availability of stocks through adherence to placement norms Ensure visibility through optimum marketing elements Ensure recommendation at retail through product knowledge & market hygiene Lead People Career progression Leading team of 10-12 incumbents for given geography Empower & engage team members through appraisals & skill building Facilitate recruitment, onboarding & mentoring Lead Knowledge Training & coaching team (Distribution & Retail) on processes, policies & soft skills Training & coaching team on technology, products and IT systems Empower teams to facilitate business through periodic RCA & action planning Preferred candidate profile • Lives Lava Values • Expertise in basic Supply chain principles (price, materials, credit management) • Strong interpersonal & leadership skills • Process and data Orientation • Strong analytical skills to define & direct operations • Demonstrate personal drive to learn and coach others
Detailed Job Descriptions :- Expert in maintenance of Mounter Panasonic NPM-D3, SPI - Parmi & Kohyoung, DEK-Printer, AOI, Reflow and router etc. Basic knowledge of SMT processes. Basic electrical Knowledge is must. Capable to read Electrical and mechanical drawings. Handling of shift activities-Maintain log book, shift handover, running issues discussion, check critical spare availability Ability to analyze downtime and monitor OEE failure and ensure their root cause analysis & elimination Control Spare part consumption and manage their inventory Maintain all the record & documentation as per ISO / TPM standards Responsible of Model changeover activities at SMT floor. Proficient in reading machine reports and trouble shooting and analytic skill to identify issue root cause and take action 6s, TPM and other advanced manufacturing methodologies, tools and concepts. New machine installation, setup & Commissioning and successful trial and make ready for production Handling and Deployment of Engineering manpower in all the shifts Develop various maintenance system like - Breakdown Maintenance system, Preventive Maintenance System, Spare Procurement system etc. in SMT Develop and adhere Preventive maintenance system for all the equipment related to SMT line Analysis of major breakdowns and ensure its countermeasure to eliminate root cause Co-ordination with supplier / service provider to meet on time delivery/service
• Sound knowledge of incoming material & receiving processes (Domestic and Import) . • Incoming material verification with respect to Vendor invoice. • GRN Creation and offer material for inspection within TAT. • Knowledge of disposition for short/damaged material. • Manpower handling in shift (Approx. manpower 8-10). • Get the acceptance from supplier for short material with shortage evidence. • Local Vendor rejection disposition as per process within define TAT. • Daily Intimation of import shipment receiving to internal taxation department by mail. • Vendor invoice submission to finance for payment processing within TAT • Maintain 100% stock accuracy (System vs Physical) by adopting the define process • Ensure daily perpetual counting and Monthly cycle count after receiving the counting plan. • Maintain good 6S in store and close the NCs raise by auditor. • Comfortable with working in rotational shift (Day and Night) • Kit preparation according to reservation and stock transfer posting (reservation posting). • Kaizen and idea for improvement. • Finished good dispatch to mother warehouse through Stock transfer invoice. • Knowledge of working in ESD environment. • Maintain Self life material with ageing. • Knowledge of issuing material as per FIFO. • Knowledge of processing chip label material through MES. • Receive and issue SMT Components by manufacturing part number
Role & responsibilities This position involves developing and executing IT Procurement strategies, negotiating contracts, and driving cost effective procurement practices. Collaborates closely with IT stakeholders and vendors to ensure the timely and efficient acquisition of IT goods and services while maintaining high-quality standards and cost efficiency and will be responsible for managing and optimizing the procurement process for our facility and operations department. IT Procurement-Hardware, Software and Applications etc. •Vendor management •Contract Negotiation •Cost Optimization •Stakeholder Collaboration •Market Research Skill Set Requirement Develop and execute Procurement strategies aligned with organizations IT and business objective. Identify and onboard vendors, build strong vendor relationships, and manage their performance to ensure delivery of high-quality products and services. Lead complex and high value negotiations with vendors to secure favorable contract terms and pricing. Ensure that all contracts are compliant with company policies and legal requirements. •Continuously assess spend, identify cost saving opportunities, and implement effective cost reductio strategies. Stakeholder collaborations: collaborate closely with IT teams and other relevant departments to understand their technical requirement and align procurement efforts with organizations IT strategy. Preferred candidate profile •Bachelors degree in Any Field. (Mechanical, Electrical or IT Management will be a plus.) •5-10 Yrs. Exp in IT procurement. •Should be well- versed with SAP MM Module. •Strong Negotiation Skills and ability to build productive relationships with Vendors. •In-depth Knowledge of IT Products, services and market trends. •Excellent Communication and presentation skills.
Role & responsibilities • Plans and performs process audits to identify process weaknesses, inefficiencies and operational issues. Recommends related corrective actions to improve efficiency and drive compliance • Conduct risk assessment of assigned department or functional area in established/required timeline & establish risk-based audit programs • Supervises minimum 2-3 Internal audit assignments simultaneously • Able to manage complex assignments • Complete the work with or without delegation • Coordinate with Outsourced consultants independently • Review the suitability of internal control design & compliance with policies and procedures. • Conduct audit testing of specified area and identify reportable issues and dimension of risk • Verbally communicate findings to senior management and draft comprehensive and complete report of audit area. Desired Skills and Competencies • Functional Expertise: has strong knowledge in the areas of process maturity and efficiency, internal audits and setting up of Internal Controls and delegation of Authority; possesses strong knowledge of statutory and legal compliances Process Orientation: creates , implements, standardizes and monitors optimum work processes; documents and shares relevant information and work practices in order to drive best practices implementation Results Driven: maintains focus on desired outcome and ensures that the same are achieved irrespective of challenges faced; can operate effectively in environments of ambiguity and transition; demonstrates high levels of accountability and ownership Analytical Ability: Simplifies complex situations in a systematic, logical manner by identifying issues, making comparisons, setting priorities, and assessing implications Stakeholder Management: works effectively across multiple stakeholders and balances priorities and commitments toward them; is able to leverage relationships to influence key management decisions. Planning and Execution : creates effective action plans that will lead to expected outcome; organizes and utilizes resources required; executes actions with precision and deploys contingency plans where necessary to ensure that the end outcome is not compromised. Expert knowledge of : • SAP applications • Internal Audit methodology & auditing techniques • Internal audit standards • MS Excel & MS Powerpoint • COSO framework
Qualification: Diploma / B. Tech in Mechanical / Packaging / Printing Technology / PG Diploma in Packaging (IIP preferred) Job Purpose: To design, develop and implement cost-effective, innovative, and sustainable packaging solutions (corrugated boxes, cartons & allied materials) for electronics manufacturing, ensuring quality, cost optimization, and timely availability. Key Skills Corrugated Box Design Carton Design Structural Packaging AutoCAD / CAD / CorelDraw / SolidWorks Packaging Testing (Drop, Compression, Burst, Transit) BOM Creation Artwork / Dieline Checking Vendor Management Packaging Cost Optimization Packaging Sustainability Security Seal Design LDPE / CPE Pouch Design Thermoforming Tray Design (HIPS / PET / PVC) Plastic Material Knowledge Key Responsibilities: To Design & develop corrugated boxes, Rigid Boxes, mono cartons & other packaging solutions using AutoCAD / CAD tools . Coordinate with vendors for new packaging development, sampling & approvals. Conduct packaging testing (burst test, compression test, drop test) to ensure strength & durability. Drive cost optimization, space utilization & material standardization in packaging. Collaborate with production & quality teams for packaging trials & NPD requirements. Maintain documentation related to packaging specifications, drawings & test reports . Ensure compliance with quality standards, sustainability, and 5S practices . Ideal Candidate: Diploma / B.Tech in Mechanical / Printing / Packaging / IIP Certification . Hands-on with corrugated boxes + AutoCAD design + packaging testing .
Role & responsibilities Driving Revenue •Devise Go-to-market Strategy Establish & Maintain brand presence in the market Competition Analysis, Understanding Consumers & Develop insight Product Launch Strategizing product communication Skill Set Requirement • Customer identification & Market Understanding Understanding consumer touchpoints to arrive at the right product GTM Regular consumer interaction through FGDs, Consumer Surveys, Market Visits, etcRetail Understanding Deep understanding of competition product portfolio In-depth understanding of competition product portfolio Conducting data analytics price segment-wise and geography-wise Gathering product & market insights through regular interaction with customers & tradeGTM Strategy Make a concrete GTM strategy for the complete category For new product launch - Devise GTM strategy, with a recommendation of budget requirement •Close-looping end-to-end GTM management right from GTM planning to execution of GTM •Creating and implementation of processes for GTM of products Ensure sales team and channel training is conducted in right manner Ensure RoI measurement of GTM initiativesCommunication Development & Execution: Work with creative agency & in house creative team to ensure each communication is in line with the brand purpose and guidelines. Responsible for all communication - both creative and media selection - across all offline channels - ATL (TV, Radio), BTL (point of sale, trade channels, ambient media) Manage Media planning and media buying.Brand Operations New Product Launch and Existing product relaunch Enabling sales team by ensuring timely product information dissemination Consistent monitoring performance of all SKU in the market and generating triggers Tracking the performance of products using standard statistic tools •Demand forecast for next 3 months at SKU level Recommending marketing interventions' business case and managing execution end-to-end Preferred candidate profile •Minimum 5 years of experience in Agency/brand management kind of roles. •Have an excellent eye for detail •Highly creative. Out of the box modern innovative thinker •A highly collaborative team player with a track record of partnering with others to meet objectives •Superior analytical skills to compile, analyze and leverage data to adapt plans quickly •Entrepreneurial self-starte
Job Description- - Kitting and material given to production as per plan. - Kit Balancing material available on floor. - Check shortages as per next shift plan. - Model Changeover (yield monitoring) & stock of that model should be zero in WIP. - Analysis of daily down time, taking CAPA as & when required. - Kaizens for improve in process and cost saving. - Process & Vendor Booking in System as per defined timeline and Scrap movement form floor. - Shift wise RECO of material. - SFG/FG Confirmation errors (Solution & Control). - Return Kit (movement to store, scrap booking, stock build, TAT monitoring). - Manpower handling and training as per requirement. - Sap vs Physical Posting check. - 5S in Material Control room. - FG movement to store as per TAT. - Recycle Bin and pouch to store. -Daily MIS (Production, Scrap, Droppage & Consumable, etc.) - Reel splitting based on feeder -Issuance Material for repair - Accept the reballing ok & issue Material for reballing - Solder paste & glue management -Dry cabinet management. Banking of MSL Material. Kind of role and business the candidate has dealt with :- PPC, Inventory and Material Management IT Skill :- SAP MM module / MS excel. Desired Skills and Competencies - - Strong Data Analytical skills - Good presentation skills - Good Communication skills - Result oriented and confident - Self-Starter with minimal supervision - Good team player - Ability to perform under pressure - High level of integrity - Multi-tasking abilities - Management Reporting - Proficient in working with Excel/SharePoint/Power Point and other IT tools.
To assist Project Head in achievement of timely project delivery by doing the following key activities. 1. Mapping and Planning Activities- a. Mapping all activities in project starting from kick off to delivery of projects b. Mapping relevant stakeholders for each activity c. Planning timeline of activities along with stakeholders d. Arriving at critical path of project e. Identify critical activities during the project phase f. Identification of risks during the project g. Making mitigation plan for same 2. Project Management Support- a. Tracking project progress for timely delivery b. Ensuring timely closure of all stages c. Understanding bottlenecks and issues in timely delivery of projects and their resolution d. Influencing cross functional team involved in execution of project e. Ensuring timely alerts in case of risk in delivery 3. Process Improvement a. Identifying gaps in planning and implementation of projects b. Formulating process corrections basis learnings c. Implementing corrections and analyzing results d. Measurement of results post correction 4. Leading special projects a. Leading special projects defined to grow revenue opportunities b. Mapping relevant stakeholders in projects c. Defining project plan for same d. Implementing the project plan in cross functional team set up e. Identifying risks and mitigation plan leading to achievement of desired objectives 5. Leading Cross functional Coordination a. Leading periodic project meetings b. Influencing key project stakeholders via project trackers c. Drive change by initiating new processes and establishing accountability d. Communicating and updating top management within depth analysis of project challenges/failures Desired Skills and Competencies- 1. Strong communication and project management skills 2. Should be able to plan and manage deadlines 3. Strong Collaboration skills 4. Should be flexible to travel 5. High proficiency in MS Excel & MS Project 6. Costing & Budget Planning
Role & responsibilities Strategic Campaign Planning Content Creation & Management Budget Management •Brand Management Performance Analysis (Performance of Digital Marketing Campaigns) Preferred candidate profile Content creation for Social media and the website in coordination with the digital agency. •Manage the paid digital marketing channels including Google, Facebook, Instagram, twitter, etc and drive quality traffic through SEO and SEM Manage digital media budgets & targeting for SEM & social media, thereby maintaining Media efficiency Monitor the metric affecting brand sentiments. Devise & execute the social media ORM strategy •Optimizing landing pages & user funnels. Define the tracking requirements for the user journeys on Lava website. Track metrics related to website performance and generate insights to facilitate conversion of customers on Lava eStore. Idea Candidate •Minimum 3 years of experience in Digital marketing experience (SEO, SEM, owned media, paid media, etc.) •Experience of building and promoting content on social media platforms. •Performance marketing and Affiliate marketing experience will be a plus. •Ability to think creatively and innovatively as well as familiarity with the latest Digital Marketing trends. •Proficiency in media planning & Budget-management skills •Ability to analyze and interpret data and a deep understanding of web metrics and digital analytics •Experience of managing multiple projects with different stakeholders
Job Responsibilities :- Good knowledge of incoming material receiving process (Domestic and Import). Incoming material verification with respect to Vendor invoice. GRN Creation and offer material for inspection within TAT. Knowledge of disposition for short/damaged material. Manpower handling in shift (Approx. manpower 8-10). Get acceptance from supplier for short material with short evidence. Local Vendor rejection disposition as per process within define TAT. Daily Intimation of import shipment receiving to internal taxation department by mail. Vendor invoice submission to finance for payment processing within TAT. Maintain 100% stock accuracy (System vs Physical) by adopting the defined process Ensure daily perpetual counting and Monthly cycle count after receiving the counting plan. Maintain good 6S in store and close the NCs raise by auditor. Comfortable with working in rotational shift (Day and Night) Kit preparation according to reservation and stock transfer posting (reservation posting). Kaizen and ideas for improvement. Finished good dispatch to mother warehouse through Stock transfer invoice. Knowledge of working in ESD environment. Maintain Self life material with ageing. Knowledge of issuing material as per FIFO. Knowledge of processing chip label material through MES. Receive and issue SMT Components by manufacturing part number. Desired Skills :- Result oriented and confident Good knowledge of SAP MM Good knowledge of working on MES Good team player Ability to perform under pressure High level of integrity Multi-tasking abilities Proficient in working with Excel/SharePoint/Power Point and other IT tools.
1. Device and Network Testing Conduct pre-launch device validation , including prototype handset and chipset-level testing . Perform field, sanity, functional, regression, and system testing on mobile devices across 2G / 3G / 4G / 5G networks. Execute mobility and stationary test scenarios , evaluating data throughput, call performance, voice quality, handovers, location accuracy, and device stability. Conduct performance, stress, and load testing to assess device behaviour under varied real-world conditions. Perform compatibility and interoperability testing with different national operators and network configurations. 2. Protocol and Log Analysis Capture and analyses logs using tools such as QXDM, QCAT, ELT, Wireshark, and ADB for detailed debugging and root-cause analysis. Investigate and validate network protocol behaviour across LTE, VoLTE, NR (5G NSA/SA) technologies. Conduct debugging and issue triage for field-reported problems, collaborating with R&D and modem development teams for resolution 3. Android Platform Testing Utilize ADB commands for debugging, performance checks, and feature verification on Android-based devices. Verify software builds and firmware versions, perform device flashing , and ensure proper SW/HW integration. Support OTA validation and post-update testing 4. Reporting and Documentation Prepare comprehensive test reports, defect logs, and summary documents for each testing phase. Contribute to test plan, test case, and test strategy preparation aligned with project requirements. Maintain test evidence, logs, and reproducibility details for R&D review and bug tracking systems (e.g., Jira, Redmine ). 5. Product and Field Quality Support Support R&D and Software Quality teams in both pre-launch and post-launch maintenance , including issue reproduction and regression validation. Participate in benchmarking and user-experience validation for performance and location-based functionality. Provide technical support and feedback to design, QA, and field performance teams for software maturity improvement. 6. Continuous Improvement and Safety Stay current with new testing methodologies, tools, and industry standards related to 5G, IMS, and Android. Collaborate with project and software engineering teams to ensure design quality and robust software integration . Adhere to all company safety, health, and quality assurance guidelines during on-site and field activities. Required Skills In-depth knowledge of cellular technologies (GSM, WCDMA, LTE, NR, VoLTE, ViLTE, VoNR). Strong understanding of networking protocols and mobile communication systems . Proficiency in Android debugging (ADB, Fastboot) and device flashing tools. Hands-on experience with log analysis tools : QXDM, QCAT, ELT, Wireshark, etc. Excellent analytical, problem-solving, and documentation skills. Familiarity with bug tracking tools (Jira, Redmine) and version control systems.
Role & responsibilities A Business Planning lead plays a pivotal role in shaping the strategic direction and operational efficiency of a company. Responsible for analyzing market trends, financial data, and operational metrics to provide insights that inform decision-making processes. Collaborating with cross-functional teams, they help translate organizational goals into measurable objectives, preparation and collation of budgets, annual and long term plans, and performance tracking Preferred candidate profile Responsible for preparing and collating long term /annual plan as company strategy as planned by the management. Conduct in-depth financial analysis, Variance Analysis, for each line items against plan, examining performance, to forecast future revenues, expenses, and profits. Also use this information to develop financial models and projections that guide strategic decision-making by management. Implementation and compliance of budgetary control process. Also Responsible for developing and monitoring budgets across different departments or business units. They collaborate with department heads to establish financial targets, track performance against these targets. liaisons and sharing of the actual final performance vis--vis targets with various departments within the organization, and enabling and advising them for improvement in cost and revenue. Validation of product costing and pricing and advising or supporting management in their decision making with overall profitability of the company. Identifying areas for cost reduction and advising Sr. Management for implementation of same to improve profitability. Automation of cost and revenue Dashboards for efficient analysis reporting.
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