Brand Manager- Accessories

Role & responsibilities

• Driving Revenue •Devise Go-to-market Strategy
• Establish & Maintain brand presence in the market
• Competition Analysis, Understanding Consumers & Develop insight
• Product Launch
• Strategizing product communication

Skill Set Requirement

• Customer identification & Market Understanding

• Understanding consumer touchpoints to arrive at the right product GTM
• Regular consumer interaction through FGDs, Consumer Surveys, Market Visits, etcRetail Understanding
• Deep understanding of competition product portfolio
• In-depth understanding of competition product portfolio
• Conducting data analytics price segment-wise and geography-wise
• Gathering product & market insights through regular interaction with customers & tradeGTM Strategy
• Make a concrete GTM strategy for the complete category
• For new product launch - Devise GTM strategy, with a recommendation of budget requirement •Close-looping end-to-end GTM management right from GTM planning to execution of GTM •Creating and implementation of processes for GTM of products
• Ensure sales team and channel training is conducted in right manner
• Ensure RoI measurement of GTM initiativesCommunication Development & Execution:
• Work with creative agency & in house creative team to ensure each communication is in line with the brand purpose and guidelines.
• Responsible for all communication - both creative and media selection - across all offline channels - ATL (TV, Radio), BTL (point of sale, trade channels, ambient media)
• Manage Media planning and media buying.Brand Operations
• New Product Launch and Existing product relaunch
• Enabling sales team by ensuring timely product information dissemination
• Consistent monitoring performance of all SKU in the market and generating triggers
• Tracking the performance of products using standard statistic tools

•Demand forecast for next 3 months at SKU level

• Recommending marketing interventions' business case and managing execution end-to-end

Preferred candidate profile

•Minimum 5 years of experience in Agency/brand management kind of roles.

•Have an excellent eye for detail

•Highly creative. Out of the box modern innovative thinker

•A highly collaborative team player with a track record of partnering with others to meet objectives

•Superior analytical skills to compile, analyze and leverage data to adapt plans quickly •Entrepreneurial self-starte