Channel Enablement Manager

10 - 15 years

9 - 13 Lacs

Posted:2 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

The Channel Enablement Manager is responsible for empowering and supporting indirect sales channels such as resellers, distributors, and strategic partners by developing and delivering training, tools, and resources that drive partner success and revenue growth.

Responsibilities :

Strategic Enablement Planning:

Design and implement global channel enablement strategies aligned with business goals and partner needs.

Leadership & Mentorship:

Lead a team of enablement specialists and collaborate with regional channel managers to scale programs effectively.

Partner Lifecycle Management:

Oversee onboarding, training, certification, and continuous development programs for partners across all tiers.

Content Strategy:

Develop and manage a comprehensive content roadmap including sales playbooks, competitive battle cards, product guides, and training modules.

Technology & Tools:

Optimize the use of enablement platforms (e.g., LMS, PRM, CMS) to deliver scalable and measurable programs.

Performance Analytics:

Define KPIs and use data-driven insights to refine enablement strategies and demonstrate ROI.

Cross-Functional Collaboration:

Work closely with Sales, Marketing, Product, and Customer Success teams to align messaging and ensure consistency across partner touchpoints. Event Leadership:
Spearhead partner summits, webinars, and virtual training events to foster engagement and knowledge sharing.

Requirements :

10-15 years of experience in channel enablement, partner marketing, or sales enablement in a B2B environment
Proven success in building and scaling global partner enablement programs
Strong leadership and stakeholder management skills

Deep understanding of partner ecosystems, sales cycles, and go-to-market strategies
Experience with enablement tools like Highspot, Seismic, Mindtickle, Salesforce, and PRM platforms
Excellent communication, presentation, and project management skills
Bachelor s degree required; MBA or relevant certifications (e.g., Certified Sales Enablement Professional) preferred

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