CBS - BMC - Brand and Marketing - Marketing Automation - Senior Associate

The opportunity

We are seeking a Marketing Automation and Martech Senior Associate who will be responsible for executing activities within the Switzerland Brand, Marketing & Communications (BMC) department. This individual will support projects involving the end-to-end tactical execution of campaigns, process improvements, and educating users on campaign best practices. Furthermore, the successful candidate will assist the Switzerland Marketing Automation and Martech Lead in various marketing technology integration projects, demonstrating a strong interest in marketing technology, data management and analytics.

Your key responsibilities

• Execute Marketing Automation campaigns of varying complexities and sizes, ensuring alignment with strategic objectives.
• Support email marketing campaigns, with a strong emphasis on Marketo expertise.
• Coordinate and liaise with stakeholders to ensure all relevant content, assets, and target audience parameters are gathered for effective campaign execution.
• Provide project support to all marketing technology team members throughout various stages of projects, including testing use cases.
• Regularly report to key stakeholders on the performance of marketing automation campaigns, providing data-backed suggestions for improvement.
• Assist the Marketing Automation and Martech Lead in various integration projects, such as Marketo – Lens – CRM Dynamics data synchronization (ADP), D&B Optimizer, chatbot rollout, LinkedIn Lead Gen Forms, Cvent, etc., ensuring seamless data flow and user experience.
• Develop and maintain comprehensive documentation for Marketing technology processes, integrations, and best practices.
• Act as a brand champion, ensuring that all external campaigns and experiences align with the firm’s brand and business strategy while adhering to risk and quality safeguards set by EY.
• Collaborate with stakeholders to achieve organizational objectives and project goals.

Skills and attributes for success

• Analytical thinking and data-driven decision-making skills.
• Understanding of internal Marketing technology stack
• Audience Segmentations and targeting
• Stakeholder management
• Troubleshooting
• Familiarity with Agile planning and Agile project management skills

To qualify for the role, you must have

• Any university degree or college diploma in Marketing technology or a related field.
• Understanding of Marketing automation and marketing technology eco-system
• Experience in Marketing Automation campaign configuration
• Min. 5 years of experience, and min. 3 years with Marketo
• Ability to translate business needs into technical solutions in Marketing automation platform.
• Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.

Ideally, you’ll also have

• Strong interest in marketing technology, data management and analytics
• Storytelling and consulting skills
• Attention to detail
• Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.

Technologies and Tools

• Marketo or any other Marketing Automation platform
• Marketing technology tools e.g.: D&B Optimizer, ADP, Cvent, LinkedIn Lead Gen Forms, CRM Dynamics
• Microsoft Office
• Working knowledge of HTML, CSS, and scripting

What we look for

• Technical acumen
• Strong team contributor
• Ready to learn and adapt
• Problem solving skills
• Stakeholder management
• Effective communication

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.