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Category Sell Lead - FMCG - Home & Personal Care

4 - 8 years

20 - 25 Lacs

Posted:8 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

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About SuperK:


SuperK is revolutionizing grocery shopping in Indias small-town markets with a tech-driven, membership-based retail model. With over 100 stores across 80+ towns in Andhra Pradesh, SuperK is bringing the convenience of a small-format Costco to Tier 3-5 towns, turning unorganized retail into a seamless, organized experience. Backed by leading investors like Blume Ventures and XEED Ventures, SuperK is reshaping the future of retail, making quality groceries and savings accessible to small-town India like never before.

About the Role:


We are seeking a dynamic and analytical Category Sell Manager / Lead to drive our FMCG - Home & Personal Care categorys commercial performance. In this role, you will own output margins, sales mix, pricing execution, and customer offer strategy. You will play a pivotal role in designing promotions, tracking performance, and optimising assortment to deliver sustainable growth.

Key Responsibilities:


Commercial Performance:


- Drive category sales mix and output margin improvement.

- Oversee pricing controls, scheme execution, and adherence across all channels.

Customer Offer Strategy:


- Design and customise offers, discounts, and loyalty initiatives to drive activation, retention, and share of wallet.

- Define targeting strategies for different customer cohorts.

Performance Tracking:


- Develop and maintain performance dashboards that cover categories, promotions, and events.

- Conduct RCA (Root Cause Analysis) to understand variances and identify improvement areas.

Competitor Intelligence:


- Benchmark pricing, promotions, assortment, and customer propositions against key competitors.

- Proactively recommend action plans to stay ahead of market trends.

Event Planning & Forecasting:


- Plan category-led events, including scale projections, operational readiness, and post-event analysis.

- Coordinate with supply chain and marketing to ensure execution excellence.

Assortment Optimisation:


Design and maintain the assortment churn framework to improve relevance, productivity, and profitability continuously

Requirements:


- 4-8 years of experience in category management, revenue management, or sales planning in Online grocery/FMCG/e-commerce.

- Strong expertise in pricing strategy, promotions, and offer management.

- An analytical mindset with experience building dashboards and performance analysis.

- Excellent understanding of customer behaviour and segmentation.

- Strong planning, execution, and cross-functional collaboration skills.

- Proficiency in Excel and data tools (Tableau, Power BI, or similar) preferred.

Why Join SuperK?


- High Ownership: Youll drive key business levers end-to-end and see the tangible impact of your work.

- Growth & Scale: Be part of a fast-growing brand disrupting the grocery retail market.

- Innovation-led Culture: Work with a passionate team that believes in challenging the status quo and building for Bharat.

- Career Progression: Fast-track growth opportunities as SuperK scales across geographies and categories

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Superk
Superk

Retail

Bangalore Karnataka

51-200 Employees

8 Jobs

    Key People

  • Jane Doe

    CEO
  • John Smith

    CTO

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