Category Manager Fresh Food & Beverage

What's the role

In this role, you lead the Category Management of Fresh Food, Beverages, and associated offers for Shells Non-Fuel Retail Business in India. You manage products offered under the Deli2Go and Shell Caf brands, including bean-to-cup coffee, other beverages, and fresh food prepared on-site or sourced from credible third-party suppliers. You are responsible for building a strong customer value proposition (CVP) through excellent product and service offerings, marketing programs, and site-level execution. Your goal is to deliver profitable growth for the Deli2Go brand and champion the Integrated Retail Offer concept to set industry-leading standards in India.

What you will be doing

• Act as the

  country focal

  for delivering the Fresh Food & Beverage category P&L.
• Support the Sales team in achieving

  top-line and bottom-line targets

  for the category.
• Manage all aspects of the category including:
• Product portfolio
• Pricing for Company-Owned (CO) and Dealer-Owned (DO) channels
• Marketing plans
• Safety and compliance
• People skills and Standard Operating Procedures
• Own and manage

  supplier contracts

  in the category.
• Actively manage

  category profitability

  and ensure retailer understanding in collaboration with the Operations team.
• Work with the Engineering team to review

  site facilities

  and ensure they are fit for purpose.
• Establish a

  maintenance program

  for category assets in collaboration with the FMC team.
• Collaborate with the Operations team on

  Retailer Value Proposition

  and PMTDR.
• Handle

  customer complaint management

  through the Customer Service Centre (CSC).
• Plan, review, and monitor the

  category SP&A budget

  .
• Partner with the Learning & Development team to:
• Roll out, sustain, and track progress of the

  Barista Club

• Ensure site staff competency through appropriate training
• Identify

  innovative sources of supplier income

  to support C3 delivery.

What you bring

• Experience in managing

  food and coffee categories

  and working with key CR suppliers.
• Strong

  commercial acumen

  , analytical ability, and communication skills.
• Experience in

  marketing planning

  and a proven track record in

  operational delivery

  .
• Excellent

  stakeholder management

  and negotiation skills, with the ability to influence and deliver through others.
• Professional experience in

  retail, food & beverage, and category management

  is an advantage.
• Experience in

  contract management

  to optimize Shells value and reduce missed opportunities.