Allen Digital is actively seeking a passionate Performance Marketing Manager with 3-6 years of experience, ready to embark on an immediate journey and join our dynamic team in Bangalore. In this role as an Individual Contributor (IC), you'll wield your expertise to drive results independently, shaping the future of digital marketing. As a Performance Marketing Manager in the IC role, you will be responsible for planning, implementing, optimizing and analyzing paid marketing campaigns across various digital channels to drive sales and achieve revenue targets. This role demands a high level of market awareness, technical expertise, and analytical skills, with a focus on maximizing efficiency and scaling performance metrics. Role & Responsibilities Develop and execute performance marketing strategies and campaigns to drive customer acquisition, engagement, and revenue growth. Plan, manage and optimize paid advertising campaigns across various digital platforms with expertise in Google Ads , Meta Ads (Facebook Ads, Instagram, etc.) Analyze campaign performance metrics and provide actionable insights to improve ROI and conversion rates. Collaborate with cross-functional teams to align marketing efforts with business objectives and customer needs. Stay updated on industry trends and best practices in performance marketing to drive continuous improvement and innovation. Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Advertising is a must. Qualification Graduate in Marketing or related field with 5 - 9 years of work experience. Expertise in Meta Ads (Facebook Ads, Instagram), Google Ads / Google AdWords, YouTube, Telegram, LinkedIn etc. Expertise in Google Tag Manager (GTM), and Facebook Ad Manager. Experience in new age companies like EdTech, FinTech, etc. are preferred

We are looking for a dynamic SM Female Manager to lead our digital marketing efforts. The ideal candidate will have a proven track record of growing brand visibility, increasing engagement, and driving conversions through social media platforms.

Role overview: The ANZ M&C convenience business operates 12 promotional periods within a calendar year. Up to 100 promotions may feature in each promotional period and promotions differ between Australia and New Zealand. Individual promotions typically fall into 1 of 2 categories (1) always on, spanning multiple promotional periods or (2) pulsing promotions, beginning and finishing within a single promotional period. Promotional/product setup occurs within the pricebook and is the responsibility of the pricebook function. Beyond pricebook setup, promotional administration associated with planning and execution promotional activity sits within the remit of the team leader and senior promotions advisors. The Team Leader – Promotions' is responsible for leading a team of senior promotions advisers and coordinates all administrative activity associated with planning and implementing retail promotions. Shift Timing: 3 AM IST Responsibilities: Lead, support and mentor a team of senior advisers. Support strong ways of working with local and ANZ customers Ensure site/POS database is maintained and kept accurate Review current promotional processes and find opportunities for process improvement Maintain process documents and ensure all information is accurate Act as key contact for both the ANZ M&C team and suppliers (eg, for any/all promotional enquiries) Establish strong ways of working with the Marketing team to capture any marketing campaign inclusions into the monthly promotional program Coordinate the provision of digital POS for nominated sites Source images for new products from suppliers plus any relevant T&Cs Mentor and lead the team to ensure tasks are completed on time and according to plan. Job requirements & qualifications: 8-10 years retail experience (eg, retail operations and/or retail support) Strong communication and collaboration skills Experience leading and encouraging a diverse team Proven commercial competence. Ability to think analytically and tackle problems. Experience in design and execution of promotional/marketing campaigns helpful.

Job description We have a vacancy with below details, Role : Manager, Ad Ops Media Operations Experience -2-8 Notice Period : Immediate to 30 Interview Mode : Virtual Work Mode :WFH J ob Description : Mandatory skills : Campaign, DV 360,CM 360,Campaign Trafficking, Budgeting, Reporting, Optimization Bachelors degree with 2+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 4+ Years of Experience in Marketing. Minimum 2+ years of hands-on experience in ad operations actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Minimum 2+ Years of experience in BFSI sector Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. • Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Skills/Knowledge: Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevels ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria: Bachelor's degree with 2+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 4+ Years of Experience.

Support the marketing team in preparing client presentations & promotional materials. Assist in creating & analyzing marketing strategies &campaigns. Work with other divisions to support various promotional projects. Marketing & brand development.

Overview Location: Gurugram Experience: 4-5 years Skills: Amazon DSP, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing day-to-day performance of campaigns across Amazon DSP Able to ideate successful audience segmentation aimed at reaching a client goal. Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization. Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities. Able to make compelling arguments based on data and results for more client data access. Working with agency team to develop best-inclass solutions based on available tech. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understands and can describe bottom up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications Minimum 4 years of experience in managing programmatic campaigns for large clients. Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics. Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Overview We have an exciting role of Creative Operations Specialist to drive and translate creative and contemporary ideas to solid design and impact. You will have a key role in design and deployment of creative campaigns with our global clients, including many Fortune 50 companies. Responsibilities Develop imaginative and dynamic illustrations, storyboards, and concept sketches. Follow established departmental procedures and prepare all digital packages according to the Creative Operations checklist for release to client specific digital vendors Follow design/digital guidelines and standards in collaboration with the Creative Operations Director, Art and UX Team Attend CO hand-off meetings while referring to the CO checklist to ensure that all client/vendor deliverable expectations are met, including additional documentations, while asking all the pertinent questions during the meeting to make sure you have a clear understanding of the project Ensure files are setup according to deliverable spec, e.g., Websites, Emails, iDetails, Social Media Ads, Banners Ads, Interactive PDFs & PDFs, including the correct digital Make sure all directions are clear, and queries are answered. If there are any unforeseen problems on any project inform Project Coordination of additional time required to complete the assignment Double-check all work and pay attention to details Back up all file to LucidLink, make sure job classifications are named accordingly, and all linked files are classified with metadata Follow established departmental procedures for naming conventions, making sure job folders are organized and are backed up properly to the appropriate directory on the CO server Proactively seek work from the Director of Creative Operations and/or peers to assure continuous job flow and to minimize downtime between assignments Practice quality control in all aspects of the role Additional responsibilities: Establish a positive working relationship with all members of the agency, while representing the department with a professional and team-oriented atmosphere Project a positive, can-do attitude and generate an atmosphere of teamwork and enthusiasm, discouraging negative discourse whenever it arises Qualifications This This may be the right role for you if you have 6 - 8 years of experience in creative management and working with creative/ design studios/ Ad agencies/ production houses as a Senior Art Director/ Associate Creative Director Experience with Adobe Creative Suite and solid art direction skills Experience in leading a team of art directors and copywriters to determine how to best represent the creative director's concept. Experience in managing multidisciplinary creative teams that handle high-volume requests Good verbal and written communication skills Evaluate staffing and allocate resources appropriately. Worked closely with Creative Project Management, Production and Traffic departments. Manage production artists and assign the right projects as per their skills. Confident and enthusiastic team player, flexible can-do attitude and adaptable Provide solutions and effective communication to build a strong rapport with the team and client. High standards of integrity, professionalism, and ethics Excellent organizational skills with the ability to priorities projects Ability to lead and influence clients with a strong customer service approach Excellent project management and people management skills Provide guidance to team members on how to improve their work

Social Media Specialist Job description Manage Facebook, Instagram, LinkedIn, YouTube & Twitter Modify images & videos appropriately for the social media posts Send Monthly Newsletter via Mass mail & WhatsApp Broadcast Manage Responses from Social Media Accounts Manage Marketing Campaigns over Social Media Accounts MIS Reports on Social Media Presence & Marketing Website Management using WordPress Design Posters & Flyers using Canva Desired Profile Any Degree with 0-2 Years of experience Digital Marketing/Social Media Course Preferred Good Verbal & Written English Ability to work on Canva & WordPress Must have been a user of Social Media

About The Role Template Job Title - GN - SONG - MT - Transformative Marketing - Manager Management Level :07 - Manager Location:Delhi, Gurgaon, Mumbai, Bangalore Must have skills:Marketing Transformation Job Summary :As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.Roles & Responsibilities: Deep dive across projects helping CMO organization to drive superior performance through relevance You will leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale Use extensive experience of hands-on roles in customer value management, customer lifecycle management:Work across customer segmentation marketing, customer behavior analysis and channel management Design new campaign strategies and strategizing marketing plans across all channels and devices:Lead marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Pega Develop business case for marketing use cases and solutions:Gather business requirements, designing process & solution for implementation of marketing solutions Manage full spectrum of Marketing program execution:Right from strategy definition to technical delivery, wok with real time marketing concepts like next best offer/ action, event-based marketing Design interventions to drive customer acquisition / customer engagement Monitoring trends, analyzing data, to optimize marketing campaigns along with exposure to analytical and data visualization tools Identify marketing process improvement opportunities:Developing business case for campaign strategies, technology solutions, developing / supporting development of martech platform technologyProfessional & Technical Skills: Bring your creativity and innovation to the forefront to be able to work in a fast-paced environment:Ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques Use strong analytical skills with the ability to drive results-oriented decisions:Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Client handling skills to develop, manage and deepen relationships with key stakeholders Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals Leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members Additional Information: Overall experience of 8+ years with at least o 6+ years of experience in Customer value management (customer lifecycle management) o Experience in Pega Marketing/CDH designing decisioning strategies and channel management o Hands on experience in developing customer Journey specific campaigns and offers o Experience in working with Mar-tech tools such as Adobe campaign, Pega decisioning, SAS etc. Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls and technology Understanding of marketing processes and operating models Experience in working across multiple industries Strong experience in shaping and driving engagements and ability to lead project teams About Our Company | Accenture (do not remove the hyperlink) Qualification Experience:Minimum 8 year(s) of experience is required Educational Qualification:MBA from a tier 1 institute