Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Email Marketing with Marketo.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Marketo What are we looking for? Adobe Marketo Engage - Certified Ability to manage multiple stakeholders Ability to perform under pressure Agility for quick learning Collaboration and interpersonal skills Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Integration projects with Marketo (mandatory) Nurture based builds with Marketo (mandatory) Train onshore and client stakeholders on the nurture-based skills (mandatory) Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Senior Analyst Qualifications: Any Graduation Years of Experience: 5-8 Years Language - Ability: English - Proficient What would you do? Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client's business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We're looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership. The campaign management team focuses on planning, executing, tracking, and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to the evaluation of results. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. This Channel requires a good understanding of digital marketing, email marketing, and technologies like Salesforce CRM, Salesforce Automation studio, Google DV360, and Responsys You will be working on Adobe Marketo Engage which is a marketing automation software that helps marketers master digital marketing to engage customers and prospects. What are we looking for? Adobe Marketo Engage Adaptable and flexible Ability to perform under pressure Problem-solving skills Detail orientation Ability to establish strong client relationship Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Delivery - Analytics Insights Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Data & AIAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 3+ years' experience, with prior experience in CRM, Digital campaign and content analysis, insights & reporting Expert knowledge of excel Proven experience in marketing analytics, data analysis, or a similar role. Strong problem-solving skills and attention to detail Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Ability to wrangle data to generate meaningful insights to answer key business questions Ability and experience in storytelling with data and create a coherent story to answer business questions Deep experience on storytelling using PowerPoint Deep experience and understanding of marketing domain Deep understanding of Marketing KPIs Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions Create and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders Analyze analytics project requirements, create project prioritization & delivery plans Liaise with onshore and in-market analytics leads for project plan execution Ensure projects delivered adheres to quality & delivery timelines as per contractual SLAs Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years Language - Ability: English - Advanced What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Stakeholder Management Team Leadership Adaptable and flexible Ability to perform under pressure Problem-solving skills Detail orientation Ability to establish strong client relationship Hyper Text Markup Language (HTML) Cascading Style Sheets (CSS) JavaScript Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? ?Understanding client requirements for multichannel Campaign/content and cascading tasks to content authors/art workers etc. Managing and triaging tickets to relevant teams as per agreed timelines?Ensuring Standards and Data Privacy Compliance for every Campaign?Maintain high quality standards for the campaign delivery and ensure timelines are met with Quality ?Execute Projects in line with project management principles of Communication, Stakeholder management, Risk & Issue Management etc. Ensure Process, Metrics & Reporting compliance for every Campaign throughout the various stages of campaign journey & delivery Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years Language - Ability: Japanese - Expert What would you do? ?Understanding market requirements for multichannel Campaign/content and cascading tasks to content authors/art workers etc ?Ensuring Standards and Data Privacy Compliance for every project ?Maintain high quality standards for the campaign delivery and ensure timelines are met with Quality ?Execute Projects in line with project management principles of Communication (expert in language as per market), Stakeholder management, Risk & Issue Management etc. ?Ensure Process, Metrics & Reporting compliance for every Campaign throughout the various stages of campaign journey & delivery Role requires Digital Marketing Ads & Promotion creation/design Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? ?Excellent Communication Skills (Japanese and English) ?Experience with digital marketing background ?Understands the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform , eCommerce, SEO, mobile marketing ?Highly organized, detail oriented, and results focused. Should be proactive ?Must have an ability to effectively handle tight deadlines and multiple projects ?Managing client expectations with regards to quality and timelines ?Working with different teams to get the project completed by meeting the required quality standards ?Experience in handling Microsoft Office tools (Excel, PowerPoint, Word, Project) ?Quick learner and ability to highlight risks and issues ?Ability to honor commitments and deadlines on assigned tasks ?Ability to prioritize tasks and complete assignments ?Bachelor's degree, willing to work across different shift Program Project Management Digital Marketing Roles and Responsibilities: ?Will be responsible for demand management and scope management ?Compliance and regulatory requirements adherence ?Co-ordinate with various stakeholders for multiple projects simultaneously ?Timely & appropriate communication to all stakeholders. Provide support to the onshore team ?Constantly update campaign status to stakeholders and red flag if there are any issues ?Proactively create mitigation and action plans to resolve risks, issues and align them with stakeholders. ?Create, maintain and communicate project plans, revise them as appropriate to meet changing needs and requirements of the Marketing team ?Manage status meetings, updates. Share Minutes of Meeting promptly ?Lead Business discussions and manage client expectations on the project and is able to negotiate/align on plans ?Follow ups with Marketing Manager for the required feedback/approvals ?Suggest improvement ideas to current processes based on developed expertise ?Participate in team initiatives and actively contribute to team success Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years Language - Ability: English - Advanced What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Social Campaign ManagerCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Requirements: 7-8 years of experience working on social campaigns/ campaign manager / FB marketing in media agencies Strong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces:Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile Platforms Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization Bachelors degree, MBA Marketing will be an added advantage Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities Excellent organization and time management skills to complete tasks on time. Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point) Excellent analytical skills with ability to mine data to inform decisions Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Responsibilities: Participating with the brainstorming, organization and development of social mediaopportunities Educating coworkers from other disciplines on our social media capabilities and experience Overseeing social media accounts and initiatives, ensuring excellence in digital services andproject/staff efficiencies Supervising and leading production resources on social media projects Working closely with Account Leadership, Business Development and Marketing groups toexplore opportunities for new business through social media Maintaining expertise on emerging social trends and technologies Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns Recommend new strategies based on data and testing Experience in Audience research, audience building and ad creation Excellent knowledge of Instagram ads manager and other social media best practices Knowledge on responding to comments, compile campaigns and create content for Instagram Organize hypotheses and recommendations for enhancing campaign performance Understanding of Google Analytics and Google Tag Manager is a plus Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years Language - Ability: English - Advanced What would you do? Requirements:Marketing Automation Strategy execution: Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Salesforce Marketing Cloud.Role requires Campaign Tech Lead (Salesforce marketing cloud) What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools and features, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder. Marketing Automation Experience:Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics. CRM Integration:Experience in integrating Salesforce Marketing Cloud with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow. AMPscript and SQL:Proficiency in AMPscripts and SQL to customize email content, create complex data filters, and perform advanced data manipulations. Team Leadership:Strong leadership skills to guide and mentor a team of SFMC developers and administrators. Problem-Solving:Ability to analyze complex technical issues, identify root causes, and propose effective solutions. Communication Skills:Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders. Technical Leadership: Lead a team of SFMC developers and SMEs, providing technical guidance, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards.SFMC Implementation: Design, configure, and implement various components of SFMC, including journeys, automation workflows, email templates, landing pages, and data extensions, while ensuring scalability and maintainability.Integration and Data Management:Oversee data integration between SFMC and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns.Campaign Execution: Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes.A/B Testing and Analytics: Utilize SFMC s analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies.Security and Compliance: Ensure SFMC implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies.Troubleshooting and Issue Resolution: Act as the technical escalation point for SFMC-related issues and Roles and Responsibilities: Documentation and Training: Create technical documentation, guidelines, and best practices for SFMC usage. Conduct training sessions to upskill the marketing and technical teams on SFMC functionalities.Stay Updated with SFMC Trends: Keep abreast of the latest updates, features, and trends in Salesforce Marketing Cloud to suggest innovative solutions and improvements.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation

Skill required: Marketing Operations - Creative Design Designation: Media & Graphics Design Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years Language - Ability: English - Advanced What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe Media / Graphics Designer produces complex assets used in the development of digital interfaces based on graphics standards, user experience and best practices to generate web content (e.g. images, video, banners, animations, etc.). Level 10 is the senior level for this role. This position requires 6 years of experience in web design.Creative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for? " Communicates and enforces best practices related to workflow and tools. Suggests improvements to digital production workflow and planning process. Produces quality art files for advertising, and communication materials, which meet the technical and conceptual needs of the client. Manages the user interface (UI) design, including the visual effort. Develops and champions the visual design philosophy. Provides creative direction, creating templates/styles for client brands that junior teammates follow. Creates accurate time estimations of design tasks. Delegates and oversees graphic development by Media/Graphics Analyst or Senior Analyst and/or contractors, as needed. Supports Creative Lead in the creation of a visual design strategy. Executes and/or supervises the design and production of graphics for information visualization, learning activities and other areas as required. Performs Quality Assurance on its own and teammates graphic deliverables. Creates original design ideas and layouts from created comps sent by the client or made for Creative Lead. Assembles static and animated banners for online advertising. Works with the Creative Leads to ensure that the design meets the visual consistency goals as defined in the requirements across campaigns. Mentors of internal and product teams on visual design approach. Interprets sponsor s graphic requirements to maximize creativity and productivity; offer graphic solutions that support the project requirements or constraints. Creates a Visual Approach document as requested by a supervisor, including graphic proposals, animations and prototypes. Oversees and assists in issue resolution by utilizing all support resources available. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Managing Work Defines clear, reasonable project goals for team members. Ensures alignment of scope and objectives to stakeholder expectations. Assists in design of surveys, preparation and conduct of interviews, and planning and facilitation of focus groups Proactively shares leading ideas and relevant research with clients in support of their business modelCommunicating Effectively Manages the expectations of the audience by outlining the agenda and expectations clearly Creates communication plans for the team in order to develop the desired objective in a clear and a concise message Builds credibility through sharing knowledge, insights and expertise Respects and values other perspectives who have different styles and cultural backgroundsCreating Business Value Develops working relationships with peers, team members and other stakeholders to develop better solutions Suggests innovative and more effective ways to address issues and challenges and accomplish team tasks to overcome obstacle Applies learnings and best practices from previous projects/processes for efficiencies in existing methods and processes Applies prior experiences to analyze an issue and applies best practices to solve them Seeks to maximize revenues and minimize costs on projectsBuilding & Maintaining Relation Seeks opportunities to increase the flow of information between self and stakeholdersPeople Management Maintains positive and professional work relationships with others in the team, create a team work environment and support others on their assignments Enables team members to create clear goals and helps them prioritize tasks Sets expectations on goals to ensure individuals target high performance outcomes Understands learning styles for improving knowledge and skills in self and others Regularly monitors and tracks performance against targets Provides support to team members in areas of expertise Is able to control emotions in a difficult situation Qualifications Any Graduation

Skill required: Delivery - Marketing Analytics and Reporting Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Data & AIAnalytical processes and technologies applied to marketing-related data to help businesses understand and deliver relevant experiences for their audiences, understand their competition, measure and optimize marketing campaigns, and optimize their return on investment. What are we looking for? Python (Programming Language) Structured Query Language (SQL) Machine Learning Data Science Written and verbal communication Ability to manage multiple stakeholders Strong analytical skills Detail orientation Expertise in AWS, Azure, or Google Cloud for ML workflows. Hands-on experience with Kubernetes, Docker, Jenkins, or GitLab CI/CD Familiarity with MLflow, TFX, Kubeflow, or SageMaker. Knowledge of Prometheus, Grafana, or similar tools for tracking system health and model performance. Understanding of ETL processes, data pipelines, and big data tools like Spark or Kafka. Proficiency in Git and model versioning best practices. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Work closely with data scientists, engineers, and DevOps teams to operationalize ML Optimize ML pipelines for performance, cost, and scalability in production. Automate deployment pipelines for ML models, ensuring fast and reliable transitions from development to production environments Set up and manage scalable cloud or on-premise environments for ML workflows. Qualifications Any Graduation

Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Global Sustainability Marketing Specialist will drive the development and execution of marketing strategies and initiatives to promote Client's sustainability objectives. This role will focus on enhancing Client's global reputation as a leader in sustainability and advancing environmental and social responsibility across all communications and marketing efforts. The specialist will collaborate across teams to align marketing strategies with Client's global sustainability goals and enhance stakeholder engagement.Role requires Digital Marketing Ads & Promotion creation/design Experience:oMinimum 3-5 years of experience in marketing, with a focus on sustainability, environmental, or corporate social responsibility initiatives.oProven track record of executing global marketing campaigns.oExperience in working with cross-functional teams to deliver marketing strategies. Education:oBachelor s degree in Marketing, Environmental Science, Sustainability, Business, or a related field. Advanced degree is a plus. What are we looking for? Technical Skills:oStrong knowledge of sustainability marketing, environmental communication, and digital marketing.oProficiency with data analysis tools and platforms oFamiliarity with sustainability frameworks Competencies:oStrategic thinker with the ability to create innovative marketing strategies.oExceptional communication and storytelling skills for diverse audiences.oAbility to work collaboratively in a global, cross-functional environment.oStrong project management and organizational skills.oAnalytical mindset to assess and report on marketing performance.oProficient in social media and digital marketing tools. Roles and Responsibilities: Key Accountabilities: Develop and implement marketing strategies to promote Client's sustainability initiatives, including environmental responsibility, renewable energy, and social impact projects. Create content and campaigns that highlight Client's sustainability efforts and communicate the company's goals to a global audience. Partner with internal teams to ensure consistent messaging and alignment with Client's global sustainability strategy. Measure and report on the effectiveness of marketing initiatives, ensuring they align with sustainability targets. Act as a subject matter expert on sustainability trends and best practices, advising on new opportunities for marketing outreach. Coordinate with local and regional teams to tailor sustainability messaging to diverse global markets. Monitor competitors and industry trends, providing insights for continuous improvement in sustainability marketing. Qualifications Any Graduation

Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Channel Strategy Manager - B2B2C is responsible for defining and executing channel strategies that optimize customer engagement and drive business growth within the B2B2C segment. This role focuses on developing innovative go-to-market approaches, managing partnerships, and aligning channel activities with overarching business objectives. By fostering collaboration with internal and external stakeholders, the Channel Strategy Manager ensures seamless integration of strategies across the value chain, delivering a consistent and impactful customer experience.Channel Strategy Manager - B2B2CEducation Bachelor's degree in Business Administration, Marketing, or a related field; MBA or equivalent is preferred. 5-7 years of experience in channel strategy, sales, or marketing, with a focus on B2B2C models. Proven track record of developing and implementing successful channel strategies. Experience in managing partnerships and cross-functional teams. Familiarity with digital and traditional channel dynamics. Skills & Competencies Strong understanding of channel management principles, particularly within the B2B2C framework. Proficiency in data analysis tools and CRM systems to assess channel performance. Knowledge of digital marketing and e-commerce platforms. Project management skills, with experience in executing cross-functional initiatives. Financial acumen to manage budgets and evaluate channel ROI. Strategic thinking and problem-solving abilities. Excellent communication and negotiation skills. Strong interpersonal skills to build and maintain effective partnerships. Ability to adapt and respond to a dynamic market environment. Leadership skills with a focus on collaboration and influence. What are we looking for? Campaign Planning Digital Marketing Campaigns Problem-solving skills Roles and Responsibilities: Develop and implement a robust channel strategy tailored to the B2B2C market, aligning with business goals and customer needs. Build and maintain relationships with key partners, distributors, and intermediaries to ensure successful execution of channel strategies. Conduct market research and analysis to identify trends, opportunities, and competitive dynamics that inform channel strategy. Establish and track key performance indicators (KPIs) to evaluate the effectiveness of channel strategies and initiatives. Work closely with sales, marketing, and product teams to ensure alignment and consistency across all channel activities. Design and implement strategies that enhance the end-to-end customer journey within the B2B2C ecosystem. Allocate resources effectively across channels to maximize impact and return on investment. Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms. Qualifications Any Graduation

Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Channel Activation Lead is responsible for driving the successful implementation of channel strategies and activation plans to optimize market reach and customer engagement. This role ensures the seamless execution of campaigns, promotions, and initiatives across all channels while aligning with broader business objectives. The Channel Activation Lead collaborates with cross-functional teams and external partners to deliver impactful channel activities that enhance customer experiences and drive growth.Offer Managers Develop and oversee the execution of channel activation plans to meet business and customer objectives. Lead the deployment of marketing campaigns and promotional activities across channels, ensuring alignment with brand guidelines and business goals. Work closely with sales, marketing, and product teams to coordinate channel activities and ensure consistency in execution. Define and monitor key performance indicators (KPIs) to evaluate the effectiveness of channel activation initiatives and recommend improvements. Identify opportunities to enhance channel performance through data-driven insights and market feedback. Build and maintain strong relationships with internal teams, distributors, and external partners to ensure smooth execution of channel activities. Manage budgets for channel activation initiatives, ensuring cost-effectiveness 5-7 years of experience in channel activation, marketing, or sales. Proven track record of executing successful channel activation initiatives. Experience managing cross-functional teams and external partners. Knowledge of customer segmentation, market dynamics, and consumer behavior. Experience in both digital and traditional channel environments is highly desirable. What are we looking for? Campaign Planning Digital Marketing Campaigns Problem-solving skills Expertise in channel management and activation strategies. Strong project management skills, with the ability to manage multiple initiatives simultaneously. Proficiency in marketing and data analytics tools to evaluate campaign effectiveness. Familiarity with digital and traditional marketing channels. Budgeting and financial planning skills. Excellent communication and interpersonal skills to influence and collaborate with diverse stakeholders. Analytical and strategic thinking with a focus on driving results. Strong organizational skills and attention to detail. Ability to thrive in a fast-paced and dynamic environment. Leadership and team-building skills with a focus on cross-functional collaboration. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

About The Role : Job Title - Change Communications - Analyst - T&O- (S&C GN) Management Level:11 - Analyst Location:Gurugram, Bangalore, Mumbai, Pune, Hyderabad, Kolkata and Chennai Must have skills:Change Communication Good to have skills:Internal communication OR External communication OR Corporate communication Experience:Minimum 2-4 year(s) of experience is required post masters/PG Educational Qualification:Masters Degree or Post Graduate Diploma in Advertising/Public Relations/Mass Communications from reputed institutes in India Fulltime Job Summary : Aligned to the strategic priorities of our clients, we are committed to activating human potential to drive enterprise transformation across industries. At Capability Network, we help clients navigate disruption, accelerate growth, and create value while staying agile in an ever-changing business environment. As a part of our high-impact Talent & Organization / human potential team, you will help drive the following . Roles & Responsibilities: Although no two days at Accenture are the same, as a Change Communications Analyst in our T&O practice , a typical day might include: Discovering stakeholders challenges & expectations, and leading or supporting Leads to execute the Communications strategy and plan to support business transformational change programs Executing end-to-end Communication Campaigns involving strategic design, content writing, creative media development and communications measurement Providing support in conducting stakeholder engagement sessions across various levels in the client organization to gain buy-in and explain transformation benefits Supporting Change Branding and Communications interventions for different stakeholder segments using multiple communication channels and platforms Leveraging social and digital technologies in change management and communications - Executing social and digital communication strategies, managing employee communities, curating content and narratives to engage diverse stakeholder groups Ensuring smooth transition to new ways of working through effective change comms interventions Working closely with a team of Graphic Designers to develop engaging communications for different media platforms Implementing Communications Analytics in day-to-day project work- measurement of campaigns using digital tools, apps etc. Innovating and contributing to thought leadership in new areas like Social Listening, Cyber Security, Intelligent Automation etc. Contributing to practice-building efforts such as team engagement, quality assurance, capability development etc. Working across a dynamic, international team where English is the common language Collaborating with the best and brightest minds in the industry Includes some travel for client projects etc. Professional & Technical Skills: MBA (Optional /Good to have) Masters Degree or Post Graduate Diploma in Advertising/Public Relations/Mass Communications from reputed institutes in India. 2 to 4 years of relevant communications experience in Internal Communications/Marketing Communications/Digital Communications/Corporate Communications/Public Relations/change management-related communications programs for leading global organizations. Experience of working in Global consulting firms in client facing comms roles (Good to have) Experience of working in executing communication interventions in a multicultural global environment ex:Change Initiatives, Engagement, Culture, Campus Branding, Leadership Communication, Corporate Rebranding etc. Should understand planning, executing, and measuring social and digital media campaigns for internal (Yammer, JIVE, Salesforce etc.) and external (Facebook, Twitter, YouTube, Instagram) platforms Should have worked closely with a team of Graphic Designers to create media/creatives for print, web, social and digital platforms Ability to understand the business of any given enterprise and articulate the business value of recommendations/plans/strategies Experience of working on ERP implementations, enterprise wide technology transformations, cloud-based implementations, Intelligent Automation implementations, Shared Service setups and Cyber Security education and awareness programs will be a bonus. Ability to effectively manage stakeholders in a multi-cultural and global environment Foreign language capabilities (e.g. Arabic, Japanese, French) will be an added advantage. Additional Information: Excellent communication skills with strong written and verbal English. Strategic mindset Experience in internal/external communications with some exposure to Change/Transformation communications is a plus Experience of Social and Digital communications Natural leader; easily establishes relationships with clients and colleagues Team Player; enjoys the intellectual stimulation of collaborating with colleagues around the world Determined; appreciates a challenge and overcoming obstacles to achieve results Digitally savvy; continuous learner A transparent career path A supportive culture that is serious about training, coaching and continuous learning A global network where only state-of-the-art tools and technologies will do A bighearted environment with opportunities to give back to our local communities About Our Company | Accenture Qualifications MBA (Optional /Good to have) Master’s Degree or Post Graduate Diploma in Advertising/Public Relations/Mass Communications from reputed institutes in India. 2 to 4 years of relevant communications experience in Internal Communications/Marketing Communications/Digital Communications/Corporate Communications/Public Relations/change management-related communications programs for leading global organizations. Experience of working in Global consulting firms in client facing comms roles (Good to have) Experience of working in executing communication interventions in a multicultural global environment ex:Change Initiatives, Engagement, Culture, Campus Branding, Leadership Communication, Corporate Rebranding etc. Should understand planning, executing, and measuring social and digital media campaigns for internal (Yammer, JIVE, Salesforce etc.) and external (Facebook, Twitter, YouTube, Instagram) platforms Should have worked closely with a team of Graphic Designers to create media/creatives for print, web, social and digital platforms Ability to understand the business of any given enterprise and articulate the business value of recommendations/plans/strategies Experience of working on ERP implementations, enterprise wide technology transformations, cloud-based implementations, Intelligent Automation implementations, Shared Service setups and Cyber Security education and awareness programs will be a bonus. Ability to effectively manage stakeholders in a multi-cultural and global environment Foreign language capabilities (e.g. Arabic, Japanese, French) will be an added advantage.

Skill required: Marketing Operations - Social Media Strategies Designation: Digital Mktg Advisory Associate Qualifications: Any Graduation Years of Experience: 1 - 3 Years What would you do? The Digital and Social Media Specialist drives client's online presence by managing and optimizing digital campaigns and social media strategies. This role focuses on creating impactful content, engaging audiences, and delivering measurable business outcomes through digital channels.Role requires Digital Marketing Ads & Promotion creation/design Bachelor's degree in Marketing, Digital Media, or a related field (required). Certifications in digital marketing are a plus.The team is responsible for business strategies to be well-positioned in Social Media. This includes vision & strategic context, journey design, local origination, organization, assessment, maturity modeling, cross-channel utilization, blueprint & modeling, and roadmap acceleration. They act as advocates for the local consumers, mapping content and channels across journeys for positive brand engagement, maintain and leverage data to support journey decisions. They develop KPI measurement guidelines - as per agile local market requirements, audience targeting, segmentation, and personalization across channels and touchpoints. The team is responsible for driving content strategy, including social media engagement rules, determine optimum consumer digital experience based on data and insights, provide recommendations to clients on campaign planning, performance optimization, and process improvements. What are we looking for? Technical Skills: Expertise in digital marketing tools, including analytics platforms. Proficiency in content management systems and social media scheduling tools. Strong understanding of SEO, SEM, and paid media strategies. Ability to analyze data and translate it into actionable insights.Core Competencies: Analytical Thinking:Strong ability to measure and optimize digital performance. Creativity:Develop engaging and innovative digital content. Adaptability:Respond quickly to changes in digital trends and platform updates. Collaboration:Work effectively with internal teams and external partners. Communication:Clear and effective communication of digital strategies and performance insights. Roles and Responsibilities: Digital Strategy Development: Develop and execute digital marketing strategies that align with client's business objectives. Optimize campaigns for performance across search, social, and display platforms.2. Social Media Management: Manage client's social media channels, including content planning, posting, and audience engagement. Monitor social media trends and implement best practices to enhance client's online presence.3. Campaign Execution: Create and execute targeted digital advertising campaigns to drive awareness, engagement, and conversions. Collaborate with internal teams and external agencies to produce high-quality digital content.4. Performance Analysis: Track and analyze digital campaign performance using analytics tools. Provide data-driven insights to improve digital strategies and achieve KPIs.5. Compliance and Innovation: Ensure all digital and social media activities comply with client's brand guidelines and industry regulations. Stay updated on emerging digital trends and recommend innovative approaches for cleint. Qualifications Any Graduation

Skill required: Marketing Operations - Social Media Strategies Designation: Digital Mktg Advisory Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.The Digital and Social Media Specialist drives Client's online presence by managing and optimizing digital campaigns and social media strategies. This role focuses on creating impactful content, engaging audiences, and delivering measurable business outcomes through digital channels.The team is responsible for business strategies to be well-positioned in Social Media. This includes vision & strategic context, journey design, local origination, organization, assessment, maturity modeling, cross-channel utilization, blueprint & modeling, and roadmap acceleration. They act as advocates for the local consumers, mapping content and channels across journeys for positive brand engagement, maintain and leverage data to support journey decisions. They develop KPI measurement guidelines - as per agile local market requirements, audience targeting, segmentation, and personalization across channels and touchpoints. The team is responsible for driving content strategy, including social media engagement rules, determine optimum consumer digital experience based on data and insights, provide recommendations to clients on campaign planning, performance optimization, and process improvements. What are we looking for? Expertise in digital marketing tools, including analytics platforms. Proficiency in content management systems and social media scheduling tools. Strong understanding of SEO, SEM, and paid media strategies. Ability to analyze data and translate it into actionable insights. Analytical Thinking:Strong ability to measure and optimize digital performance. Creativity:Develop engaging and innovative digital content. Adaptability:Respond quickly to changes in digital trends and platform updates. Collaboration:Work effectively with internal teams and external partners. Communication:Clear and effective communication of digital strategies and performance insights.experience in digital marketing, social media management, or a related field. Proven success in managing digital campaigns and achieving measurable results.Education: Bachelor's degree in Marketing, Digital Media, or a related field (required). Certifications in digital marketing are a plus. Roles and Responsibilities: Digital Strategy Development: Develop and execute digital marketing strategies that align with Client's business objectives. Optimize campaigns for performance across search, social, and display platforms.2. Social Media Management: Manage Client's social media channels, including content planning, posting, and audience engagement. Monitor social media trends and implement best practices to enhance Client's online presence.3. Campaign Execution: Create and execute targeted digital advertising campaigns to drive awareness, engagement, and conversions. Collaborate with internal teams and external agencies to produce high-quality digital content.4. Performance Analysis: Track and analyze digital campaign performance using analytics tools. Provide data-driven insights to improve digital strategies and achieve KPIs.5. Compliance and Innovation: Ensure all digital and social media activities comply with Client's brand guidelines and industry regulations. Stay updated on emerging digital trends and recommend innovative approaches for Client. Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? Experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RGood knowledge of excelExperience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work with and lead large globally networked and virtual teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsStrong experience on storytelling using PowerPointAn understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Liaise with onshore and in-market analytics leads for project plan executionAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe Planning & Promotions Specialist is responsible for developing and executing promotional strategies that drive customer engagement, sales growth, and brand visibility. This role involves coordinating promotional activities, aligning with business objectives, and ensuring seamless execution across channels. The specialist will collaborate closely with marketing, sales, and operations teams to deliver effective campaigns and optimize promotional efforts.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements 3-5 years of experience in promotions, marketing planning, or a related role. Proven track record of developing and managing successful promotional campaigns. Experience in a fast-paced, multinational organization or industry is preferred.Education: Bachelor's degree in Marketing, Business Administration, or a related field. Certifications in marketing or project management (e.g., PMP, Digital Marketing certifications) are a plus. What are we looking for? Technical Skills: Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software). Strong data analysis skills with experience using Excel, Tableau, or similar tools. Knowledge of promotional strategies and sales enablement tools.Competencies: Strong organizational and project management skills, capable of handling multiple promotions simultaneously. Creative thinker with the ability to develop innovative promotional ideas. Analytical mindset with a focus on data-driven decision-making. Excellent communication and collaboration skills to work effectively across teams. Adaptability and ability to thrive in a fast-paced, dynamic environment. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Promotional Planning and Execution:oDesign and implement promotional campaigns to achieve business goals such as increased sales, customer acquisition, or product launches.oDevelop promotional calendars and ensure alignment with overall marketing and sales strategies. Campaign Coordination:oCollaborate with cross-functional teams, including marketing, sales, and operations, to ensure timely and effective execution of promotional activities.oOversee the creation of promotional materials and ensure consistency with brand guidelines. Performance Analysis:oMonitor the performance of promotions using key metrics such as ROI, sales lift, and customer engagement.oProvide post-campaign analysis and actionable recommendations to improve future promotional efforts. Budget Management:oManage promotional budgets, ensuring cost efficiency and maximizing return on investment.oWork with finance teams to track expenses and maintain financial accountability for promotional activities. Market and Competitor Insights:oConduct research on market trends, customer preferences, and competitor activities to inform promotional strategies.oIdentify new opportunities for promotions that align with customer needs and business objectives. Stakeholder Communication:oAct as the point of contact for all promotional activities, providing updates and insights to internal and external stakeholders.oEnsure that all teams are informed of promotional goals, timelines, and outcomes. Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Promotions and POS Marketing Advisor leads the development, execution, and optimization of promotional campaigns and POS marketing strategies for client operations. This role ensures that promotional initiatives align with client business objectives, drive customer engagement, and enhance in-store experiences.Role requires Digital Marketing Ads & Promotion creation/designAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Technical Skills: Advanced knowledge of marketing and POS management tools. Strong analytical skills to evaluate campaign performance and customer behavior. Expertise in retail marketing and promotional strategy. Proficiency in Microsoft Office Suite and data visualization tools.Core Competencies: Strategic Thinking:Ability to align marketing initiatives with business goals. Customer-Centric Approach:Focus on delivering value and enhancing customer experience. Leadership:Ability to lead cross-functional teams and manage complex projects. Collaboration:Build strong relationships with stakeholders and external partners. Problem-Solving:Proactively identify challenges and deliver effective solutions. Proven track record of managing successful promotional campaigns and POS strategies. Experience in collaborating with cross-functional teams and external agencies. Roles and Responsibilities: . Strategic Campaign Development: Design and implement promotional campaigns that align with client marketing and sales objectives. Collaborate with product, sales, and digital teams to ensure a seamless customer experience.2. POS Marketing Strategy: Develop and execute strategies for POS marketing materials across client retail network. Oversee the creation, production, and distribution of POS materials, ensuring consistency with client brand guidelines.3. Performance Analysis: Monitor and evaluate the effectiveness of promotional and POS marketing initiatives. Leverage data and customer insights to refine strategies and improve ROI.4. Stakeholder Collaboration: Work closely with regional managers, marketing teams, and external agencies to deliver impactful campaigns. Act as a key advisor on POS marketing best practices and innovations.5. Budget and Resource Management: Manage budgets for promotional campaigns and POS materials, ensuring cost efficiency and high-quality output. Negotiate with suppliers and agencies to achieve optimal results within budget constraints.6. Compliance and Innovation: Ensure all marketing initiatives comply with regulatory requirements and client sustainability goals. Identify and implement innovative POS marketing trends and technologies. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Dealer Marketing Advisor1. Role Purpose:The Dealer Marketing Advisor will support Client's retail fuel and convenience store dealers by delivering tailored marketing strategies and initiatives. This role focuses on driving traffic, increasing sales, and building customer loyalty through marketing programs and tools customized for Client's dealer network. The advisor will work closely with dealers to ensure alignment with Client's brand standards and marketing objectives.Role requires Digital Marketing Ads & Promotion creation/designIn this role you will, define, implement and monitor Paid Campaigns. Generate Reports on the performance of campaigns What are we looking for? Technical Skills:oProficiency in CRM systems and marketing analytics tools.oKnowledge of retail marketing and loyalty program management.oFamiliarity with digital marketing platforms and social media tools. Competencies:oStrong relationship-building and communication skills.oStrategic mindset with the ability to provide actionable marketing advice.oAnalytical skills to assess dealer performance and market opportunities.oAbility to manage multiple dealer accounts and initiatives simultaneously.oCustomer-focused with a proactive and results-oriented approach. oExperience working with dealers or franchisees in a multi-site environment is preferred. Roles and Responsibilities: 2. Key Accountabilities: Partner with dealers to develop and execute marketing plans that align with Client's brand and business goals. Provide strategic advice on promotional campaigns, pricing strategies, and customer loyalty programs to enhance dealer performance. Collaborate with internal marketing teams to create customized marketing materials and tools for dealers. Analyze market data, customer insights, and dealer performance to identify opportunities for growth. Train and educate dealers on marketing best practices and new initiatives. Monitor and ensure compliance with Client's brand standards across the dealer network. Support the roll-out of digital marketing solutions and platforms to dealers. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Loyalty Advisor will be responsible for driving the development and delivery of Client's loyalty programs, focused on strengthening customer relationships, enhancing brand loyalty, and increasing customer lifetime value. The role will require a combination of strategic thinking, customer insights, and operational excellence. The advisor will work cross-functionally with marketing, data analytics, and customer service teams to design, implement, and monitor loyalty initiatives that engage Client customers, foster brand advocacy, and drive business performance. Role requires Digital Marketing Ads & Promotion creation/designExperience in customer loyalty, CRM, or marketing roles, preferably within a large-scale consumer-focused organization. oProven track record in managing loyalty programs or customer engagement initiatives, with a demonstrated impact on customer retention and satisfaction. oExperience in working with cross-functional teams to execute integrated campaigns and loyalty strategies. oKnowledge of the energy sector and Client's customer base would be a plus. Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Customer Relationship Management (CRM) Systems:Understanding of CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies: Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. oAdditional certifications in digital marketing, customer experience, or CRM platforms would be a plus. Roles and Responsibilities: Loyalty Program Management:Oversee the day-to-day operation and continuous optimization of Client's loyalty programs, ensuring alignment with business objectives and customer needs. Customer Engagement:Develop and implement personalized customer journeys to drive engagement through loyalty channels, utilizing insights from data analytics to enhance offerings. Strategic Planning:Contribute to the strategic direction of loyalty initiatives, recommending new programs or changes to existing offerings based on market research, customer behavior, and competitor analysis. Cross-functional Collaboration:Collaborate with marketing, data analytics, sales, and customer service teams to ensure seamless execution of loyalty campaigns and initiatives. Performance Tracking and Reporting:Monitor key metrics such as customer retention, participation rates, and ROI. Provide regular reports and insights to leadership on program performance. Customer Feedback & Continuous Improvement:Actively seek customer feedback, identify pain points, and suggest improvements to enhance the customer experience with Client's loyalty offerings. Compliance and Data Security:Ensure all loyalty program activities are compliant with data protection and privacy regulations (e.g., GDPR) while maintaining high standards for customer confidentiality and security. Skills and Competencies:Technical Skills: Customer Relationship Management (CRM) Systems:Understanding of CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies: Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. Communication Skills:Excellent verbal and written communication skills, with the ability to influence stakeholders and communicate effectively across departments. Problem-Solving:Strong problem-solving skills, with the ability to identify challenges and develop effective solutions. Attention to Detail:High attention to detail, ensuring accuracy in all customer communications, reports, and program elements. Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Brand & Comm Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The purpose of this role is to oversee the overall brand strategy and communication efforts The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiatives An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Experience in brand management, marketing, or communications roles Experience in creating, positioning, and maintaining brand identity. Experience in leading & guiding teams, working with cross-departmental stakeholders, and leading communication projects. Strong product management knowledge Ability to performance manage data and insights Ability to influence others and break down barrier to resolution Strong communication and relationship building Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams Minimum 15 years of experience in brand management, marketing, or communications roles Experience in creating, positioning, and maintaining brand identity. Experience in leading & guiding teams, working with cross-departmental stakeholders, and leading communication projects. Roles and Responsibilities: The Brand and Communications Lead is accountable for ensuring the company's brand is well-defined, consistently communicated, and well-received by both internal and external stakeholders. They are responsible for the strategic direction, leadership, and results of the brand and communication initiatives, driving the company's reputation, engagement, and market growth. Key accountabilities include: Developing and maintaining a strong, clear brand strategy:This includes ensuring that the brand is positioned effectively in the market to resonate with the target audience Driving brand consistency across all platforms:Ensuring that the brand identity, voice, and messaging remain cohesive across all channels and touchpoints Creating and executing communication strategies:This includes both external (media, public relations, advertising) and internal (employee engagement, internal newsletters) communication plans. Overseeing the creation of brand content:Ensuring that all content"”whether digital, print, or social media"”accurately represents the brand and supports business objectives Managing internal communication:Ensuring employees understand and engage with the brand vision, mission, and objectives, fostering a strong internal culture. Developing and executing the digital and social media strategy:Overseeing social media campaigns, website content, and online community management to enhance brand visibility and engagement. Tracking brand health and performance:Regularly monitoring metrics such as brand awareness, sentiment, and customer perception to assess how the brand is performing in the market. Adjusting strategies based on data:Continuously improving communication strategies and brand positioning based on feedback, analytics, and market conditions Leading and mentoring the communications team:Ensuring that team members have the resources, skills, and guidance to execute their tasks effectively. Accountable for fostering cross-department collaboration:Ensuring alignment across departments (e.g., marketing, sales, HR) to ensure brand messaging is consistent and integrated. Managing the brand and communication budget:Ensuring efficient use of resources while executing brand and communication initiatives. Vendor and agency management:Overseeing relationships with external partners and agencies, ensuring they deliver quality services on time and within budget. Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Promotions & POS Marketing Assistant supports the development and execution of promotional campaigns and Point of Sale (POS) marketing activities across retail and business channels. This role is responsible for ensuring marketing materials are delivered on time, effectively implemented, and aligned with client brand standards to drive customer engagement and sales growth.Role requires Digital Marketing Ads & Promotion creation/design Education: Bachelor's degree in Marketing, Business Administration, or a related field (preferred). Relevant certifications in marketing or project management are a plus.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Familiarity with marketing tools and platforms, including POS management systems. Basic understanding of data analysis and reporting tools. Knowledge of retail and consumer marketing principles. Attention to Detail:Ensure high-quality execution of marketing materials and campaigns. Organizational Skills:Ability to manage multiple tasks and meet deadlines. Communication:Strong verbal and written skills to coordinate with teams and vendors. Collaboration:Work effectively in a team-oriented environment. Adaptability:Respond to dynamic business needs and priorities. Familiarity with POS or promotional marketing is preferred. Roles and Responsibilities: Campaign Support: Assist in planning and coordinating promotional campaigns, ensuring timely delivery of assets and materials. Work with vendors and internal teams to develop, produce, and distribute POS marketing materials.2. POS Marketing Execution: Support the deployment of POS materials in client retail locations, ensuring brand compliance and quality standards. Coordinate with regional teams to monitor the implementation of promotional displays and campaigns.3. Reporting and Analytics: Track and report the performance of promotional campaigns, gathering insights to inform future strategies. Assist in analyzing customer and sales data to evaluate campaign effectiveness.4. Administrative Support: Maintain accurate records of campaign details, budgets, and timelines. Assist in managing relationships with vendors, suppliers, and marketing agencies.5. Compliance and Quality Assurance: Ensure all promotional and POS materials meet client brand guidelines and regulatory requirements. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The CRM Advisor will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goals.Role requires Digital Marketing Ads & Promotion creation/design oA bachelor's degree in Business, Marketing, Data Analytics, or a related field is required.oAdditional certifications in CRM systems (e.g., Salesforce Certified Administrator or Consultant) or data analytics are desirable. Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. What are we looking for? CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation