Skill required: Marketing Operations - Operations Management Designation: Brand & Comm Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The Brand Assurance Specialist ensures that the integrity and consistency of the brand are upheld across all internal and external communications, products, and touchpoints. This role is responsible for monitoring, evaluating, and advising on brand compliance to strengthen brand reputation and drive alignment with the organization's strategic objectives. The Brand Assurance Specialist works closely with cross-functional teams to implement branding standards and guidelines while fostering innovation and adherence to brand values.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Experience conducting brand audits or overseeing brand compliance in a corporate or agency setting. Familiarity with multi-channel marketing and branding in a global or multi-site organization is highly desirable. Proven ability to balance creative and strategic priorities while ensuring alignment with brand standards. Strong knowledge of branding principles, guidelines, and best practices. Proficiency in marketing and branding tools, including design software (e.g., Adobe Creative Suite) and content management systems. Familiarity with legal and regulatory compliance related to branding, advertising, and marketing. Analytical skills to assess brand performance and compliance metrics. Project management skills to handle multiple tasks and deadlines effectively. Excellent attention to detail and a strong sense of accountability. Exceptional communication and interpersonal skills to influence and guide stakeholders. Ability to think strategically while maintaining focus on operational execution. Strong problem-solving skills and adaptability. Familiarity with multi-channel marketing and branding in a global or multi-site organization is highly desirable. Proven ability to balance creative and strategic priorities while ensuring alignment with brand standards. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Monitor and ensure compliance with brand guidelines, policies, and standards across all marketing materials, communications, and customer touchpoints. Conduct regular audits of brand usage in internal and external communications, providing feedback and corrective actions where necessary. Partner with internal teams, vendors, and external agencies to guide them in adhering to branding standards. Develop and deliver training programs and resources for employees and partners to promote understanding and implementation of brand requirements. Support the development and updating of brand policies and standards, ensuring they reflect the evolving needs of the organization and industry best practices. Use analytics to measure brand consistency and effectiveness, identifying opportunities for improvement and innovation. Address branding-related concerns and challenges promptly, maintaining the organization's reputation and trust. Collaborate with marketing and communications teams to ensure campaigns and promotional activities align with brand guidelines and objectives. Qualifications Any Graduation

Skill required: Marketing Operations - Marketing Research Analysis Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The B2B Marketing Concepts Analyst will support Client's business-to-business marketing efforts by analyzing market trends, customer insights, and competitive landscapes to identify innovative marketing concepts. This role will focus on delivering actionable insights and strategies that drive Client's B2B growth and enhance customer relationships.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. What are we looking for? oProficiency in data analysis tools (e.g., Excel, Tableau, or Power BI).oExperience with CRM platforms and marketing automation tools.oStrong research and analytical capabilities. oStrategic thinker with an analytical mindset.oExcellent problem-solving skills and attention to detail.oStrong communication and presentation skills.oAbility to work independently and collaboratively across teams.oAdaptability to dynamic business environments.oExperience in the energy sector or a global organization is a plus. Education:oBachelor's degree in Marketing, Business Analytics, Economics, or a related field. A master's degree is a plus. Roles and Responsibilities: Analyze market trends, customer needs, and competitor activities to identify new marketing opportunities for Client's B2B offerings. Develop data-driven recommendations for marketing strategies, product positioning, and customer engagement. Collaborate with product and sales teams to translate insights into effective marketing concepts and campaigns. Monitor the performance of B2B marketing initiatives and provide recommendations for optimization. Conduct qualitative and quantitative research to understand customer pain points and preferences. Prepare detailed reports and presentations for senior stakeholders, highlighting key findings and actionable insights. Stay updated on industry trends and best practices in B2B marketing. Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Promotions and POS Marketing Advisor leads the development, execution, and optimization of promotional campaigns and POS marketing strategies for client operations. This role ensures that promotional initiatives align with client business objectives, drive customer engagement, and enhance in-store experiences.Role requires Digital Marketing Ads & Promotion creation/design Bachelor's degree in Marketing, Business Administration, or a related field (required). Advanced degree (e.g., MBA) or certifications in marketing or analytics (preferred).An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Advanced knowledge of marketing and POS management tools. Strong analytical skills to evaluate campaign performance and customer behavior. Expertise in retail marketing and promotional strategy. Proficiency in Microsoft Office Suite and data visualization tools.Core Competencies: Strategic Thinking:Ability to align marketing initiatives with business goals. Customer-Centric Approach:Focus on delivering value and enhancing customer experience. Leadership:Ability to lead cross-functional teams and manage complex projects. Collaboration:Build strong relationships with stakeholders and external partners. Problem-Solving:Proactively identify challenges and deliver effective solutions. Proven track record of managing successful promotional campaigns and POS strategies. Experience in collaborating with cross-functional teams and external agencies. Roles and Responsibilities: Strategic Campaign Development: Design and implement promotional campaigns that align with client marketing and sales objectives. Collaborate with product, sales, and digital teams to ensure a seamless customer experience.2. POS Marketing Strategy: Develop and execute strategies for POS marketing materials across client retail network. Oversee the creation, production, and distribution of POS materials, ensuring consistency with client brand guidelines.3. Performance Analysis: Monitor and evaluate the effectiveness of promotional and POS marketing initiatives. Leverage data and customer insights to refine strategies and improve ROI.4. Stakeholder Collaboration: Work closely with regional managers, marketing teams, and external agencies to deliver impactful campaigns. Act as a key advisor on POS marketing best practices and innovations.5. Budget and Resource Management: Manage budgets for promotional campaigns and POS materials, ensuring cost efficiency and high-quality output. Negotiate with suppliers and agencies to achieve optimal results within budget constraints.6. Compliance and Innovation: Ensure all marketing initiatives comply with regulatory requirements and client sustainability goals. Identify and implement innovative POS marketing trends and technologies Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Planning & Promotions Specialist is responsible for developing and executing promotional strategies that drive customer engagement, sales growth, and brand visibility. This role involves coordinating promotional activities, aligning with business objectives, and ensuring seamless execution across channels. The specialist will collaborate closely with marketing, sales, and operations teams to deliver effective campaigns and optimize promotional efforts.Role requires Digital Marketing Ads & Promotion creation/designEducation: Bachelor's degree in Marketing, Business Administration, or a related field. Certifications in marketing or project management (e.g., PMP, Digital Marketing certifications) are a plus.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Technical Skills: Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software). Strong data analysis skills with experience using Excel, Tableau, or similar tools. Knowledge of promotional strategies and sales enablement tools. Strong organizational and project management skills, capable of handling multiple promotions simultaneously. Creative thinker with the ability to develop innovative promotional ideas. Analytical mindset with a focus on data-driven decision-making. Excellent communication and collaboration skills to work effectively across teams. Adaptability and ability to thrive in a fast-paced, dynamic environment. Proven track record of developing and managing successful promotional campaigns. Experience in a fast-paced, multinational organization or industry is preferred. Roles and Responsibilities: Promotional Planning and Execution:oDesign and implement promotional campaigns to achieve business goals such as increased sales, customer acquisition, or product launches.oDevelop promotional calendars and ensure alignment with overall marketing and sales strategies. Campaign Coordination:oCollaborate with cross-functional teams, including marketing, sales, and operations, to ensure timely and effective execution of promotional activities.oOversee the creation of promotional materials and ensure consistency with brand guidelines. Performance Analysis:oMonitor the performance of promotions using key metrics such as ROI, sales lift, and customer engagement.oProvide post-campaign analysis and actionable recommendations to improve future promotional efforts. Budget Management:oManage promotional budgets, ensuring cost efficiency and maximizing return on investment.oWork with finance teams to track expenses and maintain financial accountability for promotional activities. Market and Competitor Insights:oConduct research on market trends, customer preferences, and competitor activities to inform promotional strategies.oIdentify new opportunities for promotions that align with customer needs and business objectives. Stakeholder Communication:oAct as the point of contact for all promotional activities, providing updates and insights to internal and external stakeholders.oEnsure that all teams are informed of promotional goals, timelines, and outcomes. Qualifications Any Graduation

Skill required: Marketing Operations - Hyper Text Markup Language (HTML) Designation: Marketing Platform Auto Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be responsible for working primarily on HTML (Hypertext Markup Language) which is a set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages. What are we looking for? Proficiency in HTML5 and CSS3:Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.Email Design Best Practices:Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.Testing and Troubleshooting:Experience in testing emails across different devices and email clients to identify and resolve rendering issues. Attention to Detail:A keen eye for detail to ensure accuracy and consistency in coding and email rendering.Marketing Automation platform knowledge:Familiarity with the SFMC, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.JavaScript and AMPscript:Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.Email Automation:Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.Graphic Design:Basic graphic design skills to assist in creating visual elements for email templates.SQL:Understanding of SQL queries to work with dataA/B Testing:Experience in setting up and analyzing A/B tests to optimize email campaign performance.Accessibility:Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards. Roles and Responsibilities: Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates. HTML Email Template Development:Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences. Email Build Testing:Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality. Email Design Best Practices:Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns. Troubleshooting and Issue Resolution:Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution. Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and extemal stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for? Salesforce Marketing Cloud In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Creative Design Designation: Copywriting Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCreative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for? Graduate, Post Graduate or Graduate in Fine Arts Basic knowledge of SEO principles, including keyword research and optimization. Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads. Familiarity with social media analytics tools to gauge campaign performance. Roles and Responsibilities: Creative Writing:oCraft clear, persuasive, and engaging copy for various mediums, including websites, social media, email campaigns, advertisements, brochures, and more.oDevelop original ideas and concepts aligned with project briefs, brand tone, and target audiences. Conceptualization:oCollaborate with creative directors, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches.oCreate detailed storyboards and content outlines to visualize concepts and present ideas to stakeholders. Content Adaptation:oAdapt content for different platforms and formats, ensuring consistency and effectiveness across channels.oLocalize or tailor messaging for regional or demographic-specific campaigns. Editing and Proofreading:oReview, refine, and proofread copy to meet quality standards and ensure error-free deliverables.oMaintain a meticulous eye for detail to uphold brand integrity in all communications. Project Collaboration:oWork closely with clients to understand project objectives, tone, and messaging requirements.oCommunicate with stakeholders via calls, chat, or email to align on expectations and deliverables. Performance Optimization:oConduct research to stay updated on industry trends, competitors, and audience preferences.oIntegrate feedback from clients or stakeholders to improve and iterate on content. Time and Project Management:oManage multiple projects simultaneously, ensuring timely delivery of high-quality work.oStay flexible and efficient in fast-paced, deadline-driven environments. Compliance and Standards:oEnsure all copy adheres to brand guidelines, legal requirements, and compliance standards.oMaintain documentation of content workflows, approvals, and project histories. Qualifications Any Graduation

Job Title - GN -SONG - MT - Digital Marketing- SEO/CRM - Consultant Management Level :09 Management Consultant Location:Bangalore/ Gurgaon/Mumbai Must have skills:Technical & On-Page SEO Optimization, CRM Software Proficiency Job Summary :We are looking for an SEO & CRM Consultant to drive search engine optimization and customer relationship management initiatives. The ideal candidate will be responsible for keyword research, content optimization, technical SEO improvements, and performance tracking to enhance organic search visibility. Additionally, they will oversee CRM database management, customer segmentation, marketing automation, and lead nurturing strategies to improve engagement and retention. This role requires proficiency in SEO tools (Google Search Console, Ahrefs, SEMrush) and CRM platforms (HubSpot, Zoho, Salesforce), along with strong analytical skills and a strategic mindset. The consultant will work closely with marketing, content, and sales teams to align SEO and CRM strategies with business goals, ensuring a data-driven approach to customer acquisition and retention Roles & Responsibilities: SEO Strategy & Execution Develop and implement SEO best practices, including technical, on-page, and off-page optimization to enhance organic search rankings and website traffic. CRM Management & Customer Engagement Oversee lead segmentation, customer lifecycle management, and personalized marketing automation to improve customer retention and experience. Data Analytics & Performance Tracking Analyze SEO metrics (rankings, traffic, CTR) and CRM data (customer interactions, conversions, engagement) using tools like Google Analytics (GA4), Search Console, and CRM dashboards. Keyword Research & Content Optimization Conduct keyword research, metadata optimization, and content strategy development to align with search intent and improve visibility. Marketing Automation & Lead Nurturing Implement email campaigns, drip sequences, and AI-driven CRM workflows to enhance customer engagement and sales funnel effectiveness. Cross-Functional Collaboration Work closely with marketing, sales, and content teams to integrate SEO and CRM strategies for a unified customer acquisition and retention approach. Trend Monitoring & Compliance Stay updated with Google algorithm updates, evolving SEO trends, GDPR/CCPA regulations, and industry best practices to ensure continued business growth and compliance Professional & Technical Skills: - SEO & CRM Software Proficiency Hands-on experience with Google Search Console, Ahrefs, SEMrush, Moz for SEO and Salesforce, HubSpot, Zoho CRM for customer relationship management. Additional Information: - The ideal candidate is a data-driven SEO & CRM expert with 7 years of experience in technical SEO, content strategy, marketing automation, and customer relationship management, possessing strong analytical skills, hands-on expertise in SEO tools (GA4, SEMrush, Ahrefs) and CRM platforms (Salesforce, HubSpot, Zoho), and the ability to drive organic growth, lead nurturing, and customer engagement strategies. Qualifications Good to have skills:Data & Analytics, marketing automation Experience:7 years of experience

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years Language - Ability: English - Advanced What would you do? Support the Marketing Executive in the implementation of marketing programs that contribute to the overall CRM strategy and aims across Channels like email, push, direct mail, coupon at till Support with building timelines along with the creative & channels execution teams Support with the review and QA of campaign creative briefs, design proofs and data proofs. Share clear and concise feedback with relevant stakeholders Help with co-ordination between Marketing Manager, Legal teams, Brand Clinic for approvals Support with raising data count requests and creating look up tables with relevant teams like Analytics Create barcodes as per inputs in campaign briefs Role requires Digital Marketing knowledgeCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. What are we looking for? Knowledge of CRM programme and operational support Experience of supporting with end-to-end delivery of direct marketing campaigns Strong creative and communication skills The Role demands strong attention to details considering the level of quality assurance process Comfortable with analyzing complex data and drawing meaningful conclusions from data Comfortable working in a test & learn' environment Experience in agency relationship management and collaboration Flexibility and the ability to multi-task, supporting on multiple projects simultaneously Good influencing and relationship building skills Passion for CRM, digital marketing and innovation Pro-active self-starter Roles and Responsibilities: Qualifications Any Graduation

Skill required: Marketing Operations - Creative Design Designation: Media & Graphics Design Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The role of Creative Studio Graphic Designer is to work alongside and experience building team and client production team to create impactful and effective content-driven and design-woven illustration, user interface and its elements. Potential candidate for this role would be part of a Creative team who would work across functions and client accounts to execute / create impactful designs. The role offers fulfilling working experience where you would learn a lot more about business and ways of working, interactions with Senior Leadership provides valuable insights into their experience that aids your personal and professional growth. Accenture is an equal opportunity employer, and thus invite everyone who meets the requirements to apply.Improve the look and feel of outdated designs and layouts with the help of UI & UX frameworks. Create overall concepts for the user experience within a business webpage or product, ensuring all interactions are intuitive and easy for customers experience. Analyze feedback and website data to determine usability and accessibility feasibility. Develop visually appealing graphics for digital platforms, such as websites, presentations, and email campaigns Design the aesthetics to be implemented as per brand and client guidelines. Convey project plans to management. Contributing to operational task and communicating project timelines to the immediate supervisor. Designing & Assessing brand communication visuals and promotional products & materials. Collaborating with different stakeholders like developer, tester, project managers and UX designers to conclude project flows and designs. Stay up to date with industry trends and best practices in graphic design to continuously improve design quality and effectiveness. Manage multiple design projects simultaneously and meet deadlines in a fast-paced environmentMinimum Qualification of Graduate (12+3), preferably degree in Design / Communications / Visual Design (added advantage). 02 - 03 years' experience in creating compelling and engaging infographics, illustration and UI elements Intermediate knowledge of Creative tools like Adobe Creative Cloud (Photoshop, InDesign, Illustrator, XD), Sketch, Figma is a must. FigJam, Miro (added advantage) What are we looking for? Creative Design Illustration Design Adobe InDesign UI/UX DesignBecome a storyteller, and thrive using a variety of multimedia platforms to showcase services and capabilities, sell the brand, and promote the company as the company of choice Possess strong technical skills including Excel, Word, PowerPoint, Photoshop, Illustrator, and InDesign (Adobe Creative Cloud) Excellent English verbal & written communication skills Self-motivation and the ability to work under aggressive timeline is must Ability to shift project priorities quickly & change in design direction Autonomy in balancing day to day workload, priorities, and schedule is expected. Flexibility to work in work shifts or shifts as required Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts

Skill required: Delivery - Analytics Insights Designation: I&F Decision Sci Practitioner Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Data & AIAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? Experience in CRM, Digital campaign and content analysis, insights & reporting Good knowledge of excel Experience in marketing analytics, data analysis, or a similar role Strong problem-solving skills and attention to detail Good communication skills with ability to manage client-facing responsibilities Ability to work with and lead large globally networked and virtual teams Ability to wrangle data to generate meaningful insights to answer key business questions Ability and experience in storytelling with data and create a coherent story to answer business questions Strong experience on storytelling using PowerPoint An understanding of Marketing KPIs Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions Create and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders Liaise with onshore and in-market analytics leads for project plan execution Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Marketing and Channel Activation Specialist is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across multiple channels. This role focuses on optimizing marketing initiatives, ensuring seamless activation across digital and traditional platforms, and enhancing channel performance to maximize business impact. The Specialist will collaborate with cross-functional teams, including sales, product management, and digital marketing, to create integrated campaigns and deliver a consistent brand experience. What are we looking for? Technical Skills: Strong understanding of channel marketing and activation strategies. Proficiency in campaign management and marketing. Knowledge of consumer insights, market research, and segmentation. Experience with performance tracking and analytics platforms. Familiarity with trade marketing and retail activation tactics.Competencies: Strategic thinker with a data-driven approach to marketing. Strong communication and stakeholder management skills. Ability to manage multiple projects in a fast-paced environment. Creative problem-solving skills and adaptability to market changes. Detail-oriented with excellent organizational and execution capabilities.Experience & Education:Experience: 3-5 years of experience in marketing activation, channel marketing, or a related role. Proven track record of executing successful marketing campaigns across various channels. Experience working with cross-functional teams and external partners.Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Roles and Responsibilities: Develop and execute marketing activation plans across multiple channels, including retail, digital, social media, and partner networks. Collaborate with sales and channel teams to drive customer engagement and increase market penetration. Implement targeted marketing campaigns that align with business objectives and customer insights. Manage channel marketing initiatives, ensuring effective execution and alignment with brand strategy. Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. Work closely with creative teams to develop compelling marketing content and promotional materials. Ensure consistency in messaging and branding across all activation touchpoints. Support the development of trade marketing strategies to enhance channel partner engagement. Stay updated on industry trends, competitor activities, and emerging marketing technologies.

Skill required: Marketing Operations - Multi Channel Attribution Modelling Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Channel Activation Specialist is responsible for supporting the execution of channel strategies and ensuring seamless activation across multiple sales and distribution channels. This role focuses on driving customer engagement, optimizing channel performance, and collaborating with internal and external stakeholders to deliver on business objectives. The Channel Activation Specialist ensures that all channel activities align with the overall strategy while maintaining a consistent and high-quality customer experience What are we looking for? Bachelor's degree in Business Administration, Marketing, Communications, or a related fieldExperience 3-5 years of experience in channel activation, sales support, or marketing. Experience in managing multi-channel strategies and working with external partners. Familiarity with both digital and traditional activation channels. Proven track record of supporting successful campaigns and initiativesSkills & Competencies Strong understanding of channel activation principles and best practices. Proficiency in CRM tools, data analysis software, and project management platforms. Knowledge of digital marketing techniques and tools. Ability to analyze performance data and generate actionable insights. Budget management and resource allocation skills. Excellent communication and interpersonal skills. Strong organizational and project management abilities. Problem-solving skills with a customer-centric approach. Ability to adapt to dynamic market conditions and changing priorities Collaborative mindset with a focus on teamwork and relationship-building. Roles and Responsibilities: Support the implementation of channel plans, ensuring alignment with overarching business strategies and customer needs. Collaborate with marketing and sales teams to launch and monitor promotional campaigns and initiatives within the designated channels. Track and analyze channel performance metrics, providing actionable insights to enhance effectiveness and efficiency. Partner with internal teams, external vendors, and distributors to ensure successful activation of channel programs. Manage resources, budgets, and timelines effectively to ensure the smooth execution of channel activities. Gather feedback from customers and partners to identify areas of improvement and innovation in channel execution. Provide guidance and training to channel partners to ensure alignment with brand and operational standards. Ensure all channel activities adhere to regulatory requirements and organizational policies

Skill required: Marketing Operations - Programmatic Campaign Management Designation: PPSM Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designExecute, optimize & deliver programmatic media campaigns across various DSP platforms like DV360, TTD, Amazon etc., based on the media plan and brief received from the clients or media planning/strategies. What are we looking for? Ability to work well in a team Adaptable and flexible Commitment to quality Written and verbal communication Agility for quick learning Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts

Skill required: Marketing Operations - Social Media Strategies Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The social media specialist is responsible for supporting the management of client's day-to-day social media channels and presence to bring to life client's strategy and business priorities. The role includes social content production and publishing, actively engaging with online communities, analysing social media performance, maintaining compliance and administrative processes. What are we looking for? -Education:Bachelor s degree in communications, social media, marketing, or a related field.-Experience:oMinimum of 2 years of experience managing social media for a large and complex organization.oProficiency on social media platforms, leveraging them for successful multi-channel campaigns, showcasing strong publishing instincts and a commitment to high-quality output.oStrong editorial skills, capable of transforming long-form material into captivating, thumb-stopping content.oFoundational knowledge of paid social media and understand what constitutes effective social advertising.-Technical proficiency:oWell-versed in usage of various social media platforms, including (but not limited to) X, Instagram, LinkedIn, YouTube, Facebook, etc. and an understanding of the unique features, algorithms, and audience demographics of each platform.oKnowledge of search engine optimization (SEO) and search engine marketing (SEM).oKnowledge of social media analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, and Hootsuite Insights.oIn-depth knowledge of Sprinklr and Brandwatch to enhance operational efficiency.oStrong familiarity with SynOps, Dotdigital and Aprimo is a requirement. Digital innovation mindset:Digitally curious and an early adopter of technology and solutions to simplify work and deliver more effective and secure communications. Attributes:oStay current with social media best practices, sharing expertise and developments as a social centre of excellence.oExcel in prioritization as a channel lead, distinguishing compelling stories and confidently rejecting unsuitable content.oEngage confidently with stakeholders at all levels, thriving in presentations and building collaborative relationships, particularly with talent attraction partners. Roles and Responsibilities: -Support the development, curation, and management of compelling, social-first content for owned social channels, including short-form copywriting for social posts and banners. -Support the commissioning and production of graphics, videos, and photography for social content, working with both in-house teams and external agencies, while ensuring cost-effectiveness.-Partner with the external communications team and corporate brand & paid media team to develop innovative and engaging campaign activation strategies across global social media channels.-Foster and manage online communities, responding to comments, messages, and inquiries in a timely and professional manner.-Support effective coordination with key stakeholders to manage feedback and ensure compliance across social media activities.-Support the monitoring, analysis, and reporting of social media performance using social media listening tools to measure effectiveness of campaigns and strategies and drive continuous improvement. Increase utilisation of social media tools (Sprinklr, Brandwatch) to enhance engagement strategies and push digital-first mindset. -Ownership of our message bank - ensuring it is current, approved by legal and reflective of business priorities.-Manage team administrative duties, including account verifications, password updates, guideline revisions, opening new accounts, maintaining Global Teams, processing purchase orders, and handling daily budget administration.

About The Role Template Job Title - GN - SONG - MT - Hyperpersonalization - Analyst Management Level :11 - Analyst Location:Gurgaon, Mumbai, Bangalore Must have skills:Banking, Fintech Industries Good to have skills:Marketing Job Summary :You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help deliver hyper-personalized experiences for their customers and enhance business performance within Banking and Fintech landscape. Roles & Responsibilities: Collaboration and Stakeholder Management: o Collaborate with various client teams (including marketing, sales, and product) to align customer value management strategies with the respective teams' and overall organization's business goals. o Communicate effectively with internal ACN leaders, SMEs and teams to ensure a cohesive and client-centric approach. o Manage relationships with key partners to ensure compliance and smooth execution of all partner-related initiatives. Data Analysis o Monitor trends to identify anomalies, promptly flagging them to stakeholders and ensuring follow-up to resolution. o Analyze data to uncover growth opportunities and recommend potential improvements. o Track performance metrics and marketing interventions, highlighting key insights and resolving critical issues to support business objectives. Project Management o Plan, execute, and oversee projects, ensuring timely delivery and alignment with business goals. o Develop and maintain project plans, timelines, and budgets, proactively addressing risks and mitigating issues. o Monitor project performance, report progress to stakeholders, and implement process improvements for efficiency. Retention / Churn Reduction Strategies: o Design and implement customer retention programs that are aligned to the unique challenges and opportunities of the Banking/Fintech/Insurance sectors to reduce churn and increase customer lifetime value leveraging data and analytical models. o Work closely with product and marketing teams to create hyper-personalized campaigns and promotions to engage and retain customers. Cross-Sell and Upsell Initiatives: o Identify opportunities for cross-selling and upselling based on segment-level behavior and preferences tailored to the banking / e-commerce / retail sectors. Business Development o Create business cases, solution deals and develop proposals to bring the best of Accenture's capabilities to clients. Professional & Technical Skills: Strong analytical skills and data-driven mindset to drive results-oriented decisions. In-depth knowledge of industry from banking / fintech. Strategic Thinking - Capability to align projects and processes with long-term business goals. Crisis / Risk Management - Ability to effectively manage and lead during crises or challenging project situations by implementing contingency plans Strong understanding of marketing processes & operating models Good project management skills – The ability to plan, execute, and oversee projects to ensure that projects are completed on time, within budget, and meeting the specified goals. Additional skills: o Excellent oral and written communication skills o Proven success in navigating global matrixed environments and / or experience in client facing roles o Ability to work effectively in a remote, virtual, fast-paced & unstructured global environment Additional Information: An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everything"”from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Our Company | Accenture Qualifications Experience:Overall experience of 2+ years with at least 1 year of experience in the Banking/Fintech domains, delivering insights with a focus on designing & executing customer-centric initiatives. Educational Qualification:Post-Graduation (Preferably MBA)

Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Manager Management Level: 07/ Manager Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Job Summary : Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following: Design new campaign strategies and marketing plans across all channels. Conduct client's Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy Define campaign Key Performance Indicators and track them throughout the campaign lifecycle Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Excellent oral and written communication skills Stakeholder Management:Experience in working with middle to senior management levels within existing organization /client organizations. Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and /or experience in client facing roles. Ability to lead and manage small/ mid-sized teams. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Exposure to the process of developing capability. Additional Information: Overall experience of 9+ years in designing / managing marketing campaigns with at least 4-5 years of hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore. Ability to establish and build on working relationships effectively. Experience in managing small/ mid-sized teams. Experience in working with middle to senior management levels within existing organization /client organizations. Strong experience in shaping and driving engagements and ability to lead project teams. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions " underpinned by the world's largest delivery network " Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting: Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, . Qualifications Experience: Minimum 9+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: BSc/Any Graduation Years of Experience: 5 to 8 years What would you do? ?Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OC?Manage end-to-end Multi Channel campaign process for Pharma industry?Individual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free. ?Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met ?Follow transactions/issues tracking mechanism and capture all the details required on the tracking toolRole requires Digital Marketing Ads & Promotion creation/designDesign, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for? Detail orientation Strong analytical skills Ability to establish strong client relationship Ability to manage multiple stakeholders Collaboration and interpersonal skills?Bachelor's degree (preferably Science)?Minimum 3+ years of Email Marketing Experience. Minimum 3 years of experience of working on MOS products:particularly Word, PowerPoint, Excel & Outlook. ?Strong analytical knowledge in the marketing space. Impeccable time management and communication skills?Project and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management. Salesforce Marketing Cloud Customer Data Platform Structured Query Language (SQL) React.js Campaign Management?Candidate should be a graduate?Minimum 1year experience in Email/Campaign Management required. Strong verbal and written communication skills?Strong listening skills?Excellent customer service skills and experience in customer facing role. ?Able to work in a highly dynamic environment and able to multi-task. ?Intimate knowledge of Campaign Management Best Practices and trends. Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must. Knowledge of AEM - Desirable? Other email delivery applications:Dream, ExactTarget, Marketo, Eloqua, Responsys – Mandatory if they don't have Adobe – high proficiency?Knowledge of SQL and JS desirable Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts 0

Public Services Industry Change Management Join our team in Management Consulting for an exciting career opportunity to work on the Strategy agenda of our most strategic clients across the globe! Practice: Management Consulting , Global Network (GN) Areas of Work: Public Services ( Change Management ) Domain: Public Services Change Management Level: 9 Location: India (Gurgaon, Mumbai, Bengaluru, Chennai, Kolkata, Hyderabad & Pune) Years of Exp: 4-8 Years Explore an Exciting Career at Accenture Do you believe in creating an impact? Are you a problem solver who enjoys working on transformative strategies for global clients? Are you passionate about being part of an inclusive, diverse, and collaborative culture? Then, this is the right place for you! Welcome to a host of exciting global opportunities in Accenture Strategy. The Practice- A Brief Sketch: The GN Management Consulting Group is a part of and Consulting and we help clients with strategies that are at the intersection of business and technology, drive value and impact, shape new businesses & design operating models for the future. As a part of this high performing team, you will help with the following: a. Project Delivery: Deliver projects for global Public Service clients by working together with medium to large size teams. Responsibilities may include strategy, implementation, process design and change management for specific modules. b. Business Development: Support efforts of global sales team to identify and win potential opportunities within the practice. c. Industry Experience: Provide industry expertise in Public Service industry segments. d. Domain Development: Development of assets and methodologies, development of point-of-view, research or white papers, internal tools, or materials for use by larger community. Industry/ functional Skills Overall Industry Has good understanding of Global Public Service market trends, best practices, and clients across both developed and emerging economies Has very good exposure to large transformation programs in the PS domain Exposure to consulting assets, methodologies, points-of-view, research or white papers, marketing collaterals etc. in P ublic s ervice is preferred: The right candidate must have analytical skills to provide clarity to complex issues and gather data-driven insights. Change Management The ideal candidate will excel in developing and implementing change strategies to drive successful transformations within our organization. This role requires expertise in agile change, change analytics, and cultural transformations to ensure effective adoption and communication across all levels. Qualifications Key Responsibilities: Change Strategy and Planning: Develop and implement comprehensive change management strategies tailored to project needs. Conduct change impact analysis to understand the effects of organizational changes. Utilize change analytics to monitor progress and measure success. Agile Change and Adoption: Implement agile change methodologies to facilitate rapid and flexible adoption. Drive change capability across teams to enhance adaptability and resilience. Support cloud change strategy & architecture for seamless technology transitions. Communication and Engagement: Develop and deliver effective communication plans to keep stakeholders informed and engaged. Craft communication strategies that leverage modern channels and tools. Manage employee communications to foster transparency and buy-in Cultural and Behavioral Transformation: Lead cultural transformations to align organizational culture with strategic goal s Apply behavioral sciences to understand and influence employee behaviors. Design and implement culture strategies that promote positive change and engagement. Client and Stakeholder Management Manage change journeys to guide employees through transitions smoothly . Engage with stakeholders to gather feedback and ensure their needs are met . F acilitate training and development programs to support change initiatives . Communication Has good written and verbal communication skills; can articulate and share points well. Proficiency in Microsoft Excel, PowerPoint, and Word. Ability to deliver presentations when required to an audience or client on functional aspects of his or her domain. Strives to be part of the larger team and aligns with requirements of the team.

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Ability to establish strong client relationship Ability to handle disputes Ability to meet deadlines Ability to manage multiple stakeholders Ability to perform under pressure Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years Language - Ability: French - Expert What would you do? ?Understanding market requirements for multichannel Campaign/content and cascading tasks to content authors/art workers etc ?Ensuring Standards and Data Privacy Compliance for every project ?Maintain high quality standards for the campaign delivery and ensure timelines are met with Quality ?Execute Projects in line with project management principles of Communication (expert in language as per market), Stakeholder management, Risk & Issue Management etc. ?Ensure Process, Metrics & Reporting compliance for every Campaign throughout the various stages of campaign journey & delivery Role requires Digital Marketing Ads & Promotion creation/design Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? ?Excellent Communication Skills (French and English) ?Experience with digital marketing background ?Understands the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform , eCommerce, SEO, mobile marketing ?Highly organized, detail oriented, and results focused. Should be proactive ?Must have an ability to effectively handle tight deadlines and multiple projects ?Managing client expectations with regards to quality and timelines ?Working with different teams to get the project completed by meeting the required quality standards ?Experience in handling Microsoft Office tools (Excel, PowerPoint, Word, Project) ?Quick learner and ability to highlight risks and issues ?Ability to honor commitments and deadlines on assigned tasks ?Ability to prioritize tasks and complete assignments ?Bachelor's degree, willing to work across different shift Program Project Management Digital Marketing Roles and Responsibilities: I?Will be responsible for demand management and scope management ?Compliance and regulatory requirements adherence ?Co-ordinate with various stakeholders for multiple projects simultaneously ?Timely & appropriate communication to all stakeholders. Provide support to the onshore team ?Constantly update campaign status to stakeholders and red flag if there are any issues ?Proactively create mitigation and action plans to resolve risks, issues and align them with stakeholders. ?Create, maintain and communicate project plans, revise them as appropriate to meet changing needs and requirements of the Marketing team ?Manage status meetings, updates. Share Minutes of Meeting promptly ?Lead Business discussions and manage client expectations on the project and is able to negotiate/align on plans ?Follow ups with Marketing Manager for the required feedback/approvals ?Suggest improvement ideas to current processes based on developed expertise ?Participate in team initiatives and actively contribute to team success Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise

Skill required: Marketing Operations - Operations Management Designation: Brand & Comm Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The purpose of this role is to oversee the overall brand strategy and communication efforts The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiativesAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Proven track record in managing brand positioning and brand identity development Strong product management knowledge Demonstrated ability to provide strategic counsel to senior management or leadership teams regarding brand direction, messaging, and communication challenges Proficiency in digital marketing, social media, and analytics tools. Ability to use market research and consumer insights to inform brand and communication strategies. Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams experience in in brand management, communications, public relations, or related fields. Experience in creating and executing communication strategies (both internal and external) that drive brand awareness, engagement, and loyalty. Familiarity with digital marketing strategies and tools including social media strategies Experience in managing or guiding cross-functional teams (e.g., marketing, sales, HR, creative teams) to execute branding and communication campaigns. Stay informed about industry trends and competitor activities to ensure the brand stays relevant online. Use market research tools to gather feedback and assess the effectiveness of communication strategies. Use data and feedback to identify audience needs and preferences, helping to adjust communication strategies accordingly. Roles and Responsibilities: A Brand and Communications Advisor is a key figure in shaping and managing a company's brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both internal and external audiences. Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications). Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges. Provide guidance and training to internal teams on brand standards, communication practices, and messaging. Analyze and report on brand performance and positioning in the market, ensuring it meets business objectives and resonates with target audiences. Design comprehensive communication strategies that support business objectives, aligning both internal and external communications. Provide counsel on the most effective ways to communicate key messages to various stakeholders, including employees, customers, media, and investors. Track and analyze media mentions and brand sentiment to assess how the brand is being perceived. Work closely with HR and other departments to ensure that employees are informed and aligned with the brand's vision, goals, and culture. Help create internal newsletters, intranet updates, and other communication materials that keep employees engaged and informed. Support executives in crafting messages that reflect the company's vision and communicate effectively with internal teams. Help guide the creation of brand-related content for various platforms, ensuring it is consistent with brand guidelines and messaging. Assist in the development of a content strategy that aligns with the broader communication and marketing objectives. Ensure all content (including blogs, social media posts, and marketing materials) aligns with brand values and is on-message. Advise on the development of social media strategies to enhance brand visibility, engagement, and customer loyalty. Guide digital content creation and digital campaigns to ensure consistency with brand objectives. Qualifications Any Graduation

Develop and maintain the brand identity and guidelines. Ensure consistent branding across all marketing channels. Develop and implement marketing plans to achieve admissions targets. Conduct market research to identify trends, opportunities, and challenges. Manage social media platforms, including content creation and engagement. Develop and execute email-marketing campaigns. Optimize website content for SEO. Organize and execute events, such as open houses, seminars, and workshops. Coordinate with internal teams to ensure successful event execution. Content Creation: Develop marketing collateral, including brochures, flyers, and posters. Create engaging content for social media and email marketing campaigns. Manage marketing budgets and track ROI. Analyze campaign effectiveness and make data-driven decisions. Coordinate with external agencies, such as advertising and PR firms. Ensure timely delivery of marketing materials and campaigns. Lead and motivate a team of marketing professionals. Provide guidance and support to ensure successful campaign execution. Brand Promotion and Visibility: Develop and implement strategies to increase brand visibility and awareness in new regions and zones. Provide ideas and suggestions for brand promotion and marketing initiatives in untapped markets

Job Title: Paid Ads Specialist Experience Required: Minimum 1 Years Location: Prahladnagar, Ahmedabad Employment Type: Full Time Job Summary: We are seeking a results-driven Paid Ads Specialist to manage and optimize our online advertising campaigns across Google and Meta (Facebook/Instagram) platforms. The ideal candidate will have at least 1 years of hands-on experience running paid campaigns, analyzing performance, and achieving strong ROI for various types of businesses. Key Responsibilities: Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). Conduct keyword research, audience targeting, and A/B testing to improve ad performance. Continuously monitor campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide actionable insights. Develop and manage advertising budgets, ensuring efficient spend and maximum ROI. Collaborate with content, design, and marketing teams to create compelling ad copy and creatives. Generate detailed performance reports and present data-driven recommendations. Stay updated with the latest trends and best practices in digital advertising and platform algorithm changes. Required Skills and Qualifications: Minimum 1 years of hands-on experience in managing Google Ads and Meta Ads campaigns. Strong understanding of ad targeting, bidding strategies, and conversion tracking. Proficiency in tools such as Google Ads Manager, Facebook Ads Manager, Google Analytics, and Google Tag Manager. Experience in lead generation and eCommerce campaigns is a plus. Analytical mindset with strong data interpretation skills. Good communication and reporting skills. Preferred Qualifications: Google Ads or Meta Blueprint certifications are a plus. Experience with remarketing, lookalike audiences, and funnel strategy. Familiarity with landing page optimization tools (e.g., Unbounce, Instapage) is a bonus. Role & responsibilities