Educational Qualification: BE/B.Tech - Mechanical (preferred) Experience - 4-6 years in Handling Sales for Industrial Consumables / Abrasives products. Interface with key Industrial customers preferred. Job Responsibilities • To plan, implement, and execute strategies to grow sales and distribution of current and new products in existing and new markets to contribute to the organizational profitability • Identify and convert new opportunities for business conversion • Conduct trials for all established products and close loop with Product Management • Ensure exceptional business through upgraded products, excellent service and by maintaining customer relationships • Involve and drive Customer initiatives and technical engagement for select accounts. • Manage complaints and feedback from end to end, from root cause analysis and study to recommendation of corrective actions • Train Dealers and Dealer engineers on the job / Customers on safety and technical seminars, responsible for statutory forms and maintaining close relationship at all levels • Market Intelligence - Gather information from market on - Competition activity, Market mapping & Competition pricing • Management of Receivables - Ensure collections as per the credit policy, maintain quality of receivables • Sales Planning - Demand forecast and planning for inventory management • Price - Implement timely price increases and periodic connects with all levels at customer end to drive this, Management of discounts. • Monthly sales reporting • Comply with all relevant laws and regulations - competition law, India Code of Conduct, SG Principles, EHS guidelines and statutory regulations Specific Skills • Networking, Planning and organizing • Team Management • Market Intelligence • Result Oriented • Communication/Presentation Skills • Problem solving • Negotiation Show more Show less

Key Responsibilities/ Accountabilities: •Understand the target audience, product range, and application details to create content and develop a content bank for social media. •Generate content for social media, ensuring alignment with the target audience, product range, applications, and features. •Develop engaging and impactful content and videos for YouTube. This includes managing the end-to-end process of video content creation, including scriptwriting, storyboard development, shot selection, and basic editing for in-house generated videos. Likewise plan and structure the briefs and requirements for agency developed videos. •Ensure all content is published on schedule by coordinating with agencies meeting deadlines and following content calendar. •Support new campaigns and marketing initiatives, including short videos and creative assets. •Identify and collaborate with influencers, manage partnerships, and track ROI to measure effectiveness. •Coordinate with agencies to streamline content creation, publication, and promotional activities. •Analyze trends and generate creative content ideas, proposing innovative content formats to enhance engagement. •Monitor page performance and social media post analytics, assessing content effectiveness and audience engagement. •Conduct influencer research based on brand and product requirements, establish partnerships, negotiate costs, and track performance. •YouTube video releases and monitoring video performance. Qualifications: ●Graduation, post-graduation will be preferable ●2 to 4 years’ experience in Social Media Marketing, content creation, communication development, video creation, performance marketing ●Strong communication and interpersonal skills Specific skills/ Personal attributes: ●Creative and Innovative ●Market Intelligence ●Result Oriented ●Communication/Presentation Skills ●Analytical Skills Show more Show less