Digital Marketing Executive | Chennai | Immediate

About Us:

Key Responsibilities:

1. Performance Marketing:

• Plan, execute, and optimize paid ad campaigns on platforms like Google Ads, Facebook, and Instagram.
• Analyze campaign performance metrics such as CTR, ROAS, CPA, and conversion rates, and implement strategies to improve results.
• Conduct A/B testing for ad creatives, copy, and landing pages to enhance campaign performance.
• Manage and optimize ad budgets to achieve maximum ROI.

2. Search Engine Optimization (SEO):

• Perform keyword research to identify high-ranking opportunities and optimize website content accordingly.
• Develop and implement on-page and off-page SEO strategies to improve organic visibility.
• Monitor website performance using tools like Google Search Console and SEMrush, and resolve technical SEO issues.
• Create SEO-friendly content in collaboration with the content team.

3. Analytics & Reporting:

• Track and analyze website traffic, ad performance, and user behavior using tools like Google Analytics and Data Studio.
• Prepare weekly/monthly reports summarizing campaign performance and SEO progress, with actionable recommendations.

4. Market Research & Trends:

• Stay up-to-date with the latest trends in performance marketing and SEO to maintain a competitive edge.
• Conduct competitor analysis and identify opportunities for growth.

5. Collaboration & Communication:

• Work closely with design and content teams to develop high-performing ad creatives and SEO-optimized content.
• Collaborate with the product and sales teams to align campaigns with business goals.
• Managing our Shopify store including promotions, content, settings etc.

Qualifications:

• Proven experience (2+ years) in digital marketing with a strong focus on performance marketing and SEO.
• Hands-on expertise in Google Ads, Facebook Ads Manager, and SEO tools like SEMrush, Ahrefs, or Moz.
• Strong analytical skills and the ability to interpret campaign data and derive actionable insights.
• Proficiency in tools like Google Analytics, Google Search Console, and Excel.
• Basic understanding of HTML/CSS and website optimization is a plus.
• Excellent communication and organizational skills.
• Bachelors degree in Marketing, Business, or a related field would be an advantage.

What We Offer:

• A dynamic and collaborative work environment.
• Competitive salary with annual bonus.
• Opportunities for career growth and professional development.
• Exposure to exciting projects and campaigns in the e-commerce space.
• Get surrounded with the latest and greatest in Mobile tech.

Location:

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