Campaign Executive

Job Description

About ZEE5: ZEE5 is the OTT platform of ZEE Network. We’re the largest digital destination for South Asian content in the world with a presence in at least across 190+ countries, which makes us pretty much the only OTT /streaming platform with such a massive geo-presence. Your Success is our Success: If you are an exceptional team player who is ready to break down walls and pave the way with a team who are enthusiastic, technology driven, loves to think big, experiment and learn, then this role and this team is for you! Self-starter with a “deploy on day one” mindset will be a perfect match for us. What You’ll Do: • Create and manage channel marketing campaigns for ZEE5. • Able to work independently and take initiative on campaign optimizations. • Ensure campaigns are set up and run as per relevant TG laid out by the CLM teams. • Track the campaign efficiency and robust implementations from learnings • Measure, Track, and Improve Customer Lifetime Value • Working Cross-functionally to ensure the end-to-end execution of campaigns. • Monitoring campaign delivery, performance, and margin to ensure all targets are met. • Provide CLM team with optimizations and recommendations by analyzing across key variables. • Carrying out post-campaign analysis to provide insights to share with the marketing team. • Good organizational skills are required to be able to run multiple campaigns. • Reporting on Weekly, Monthly and Quarterly basis and provide actionable insights. Who You Are: • At least 2-4 years of experience working in Marketing Operations. • Passionate about understanding of Users and the content available on ZEE5 • Basic understanding of CLM / CRM. Bonus points if you have used CleverTap, Mixpanel • Excellent communication skills. • Works well both within a team and individually. • Ability to solve problem and analyze data sets. • Excellent Microsoft excel and analytical skills. • Diligent, problem solver with a can-do attitude. Show more Show less