Campaign Executive

About Snapmint:

India’s booming consumer market has over 300 million credit-eligible consumers, yet only 35million actively use credit cards. At Snapmint, we are building a better alternative to credit cards that lets consumers buy now and pay later for a wide variety of products, be it shoes, clothes, fashion accessories, clothes or mobile phones. We firmly believe that an enduring financial services business must be built on the bedrock of providing honest, transparent and fair terms.

Founded in 2017, today we are the leading online zero-cost EMI provider in India. We have served over 10M consumers across 2,200 cities and are doubling year on year. Our founders are serial entrepreneurs and alumni of IIT Bombay and ISB with over two decades of experience across leading organizations like Swiggy, Oyo, Maruti Suzuki and ZS Associates before successfully scaling and exiting businesses in patent analytics, ad-tech and bank-tech software services.

Role Overview:

We are seeking a dynamic and highly motivated Campaign Executive to join our team in Bangalore. As a Campaign Executive, you will play a key role in running and managing multi-channel campaigns across various platforms including email, WhatsApp, SMS, Facebook, Google, and more. This role is ideal for someone who is both creative and analytical, with a strong understanding of business goals and a passion for digital marketing.

Key Responsibilities:

• Plan, create, and execute digital marketing campaigns across multiple platforms (email, WhatsApp, SMS, Facebook, Google Ads, etc.) to meet business objectives
• Monitor, analyze, and optimize campaigns to ensure they are achieving the desired performance metrics (CTR, conversion rates, ROAS, etc.)
• Collaborate with design and content teams to create compelling and engaging ad creatives, email templates, and SMS/WhatsApp messages
• Work closely with marketing, product, and sales teams to align campaigns with business goals and customer needs
• Use data and analytics to make informed decisions and continuously improve campaign effectiveness
• Stay up-to-date with industry trends and competitor activities to identify new opportunities for campaign optimization
• Stay curious and proactive about emerging marketing tools, strategies, and trends to improve campaign execution

Skills & Qualification:

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 0- 2 years of experience in digital marketing or campaign management (preferred)
• Strong understanding of digital marketing channels (email, WhatsApp, SMS, Facebook, Google Ads, etc.)
• Excellent communication skills (both written and verbal)
• Analytical mindset with the ability to interpret data and make actionable decisions
• Creative thinking to develop engaging content and innovative campaigns
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Self-starter with the ability to take initiative and drive results
• Strong business understanding and a focus on achieving KPIs and ROI
• Fast learner who is eager to grow and adapt to new tools and technologies