Campaign Executive

Key Responsibilities:

● Plan and execute automated nurturing campaigns across email, WhatsApp, SMS, and

other relevant channels.

● Collaborate with content, design, and product teams to create compelling and

personalised communication assets.

● Segment audiences effectively based on behaviour, interest, and lifecycle stage.

● Monitor performance metrics (open rate, CTR, conversion rate, etc.) and optimise

campaigns for better results.

● Maintain and update CRM data to ensure accurate targeting and tracking.

● Set up A/B tests to evaluate message variants, subject lines, and timing.

● Create detailed campaign reports and provide actionable insights.

● Stay updated on best practices, compliance regulations (GDPR, CAN-SPAM), and

trends in marketing automation.

Requirements:

● 1-3 years of hands-on experience with Email Marketing Tools

● Solid understanding of lead scoring, customer journey mapping, and lifecycle

marketing.

● Strong analytical skills and experience with tools like Google Analytics, Excel, or Looker

Studio.

● Excellent written and verbal communication skills.

● Ability to multitask and manage multiple projects in a fast-paced environment.

● Knowledge of HTML/CSS for email formatting is a plus.

Preferred:

● Experience in edtech, SaaS, or consumer tech industries.

● Familiarity with WhatsApp Business API, SMS gateways, and push notification tools.

● Prior experience in setting up nurture journeys for webinar leads, trial users, or cart

abandoners.

Job Type: Full-time

Schedule:

• Day shift
• Weekend availability

Ability to commute/relocate:

• Tamizhagam, Tamil Nadu: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Question(s):

• What is your current CTC?
• What is your expected CTC?
• What is your notice period?

Experience:

• Email marketing: 1 year (Required)

Willingness to travel:

• 75% (Required)

Work Location: In person