Campaign Executive

As a User Acquisitions Executive for the Performance Marketing team, you will be responsible for executing various types of mobile campaigns across different platforms and geographies. Your role will involve monitoring and optimizing campaigns to ensure they deliver desired results for each game title. This position offers a fast-paced and collaborative environment where you will closely collaborate with the UA team, creative team, and external partners to drive the success of mobile games. - Monitor and run campaigns across platforms such as Google Ads, Facebook, and networks like Unity, AppLovin, IronSource to drive user acquisitions for each game title. - Develop a deep understanding of channel options, build relationships with channel managers, and gather insights on campaigns, markets, and competitors. - Collaborate with the UA team and creative team to produce engaging creatives and incorporate UA manager's inputs for campaign optimization. - Utilize data analysis to evaluate campaign performance, develop predictive models, and make data-driven decisions to enhance user acquisitions. - Take ownership of budgeting, projections, and scaling up analytical skills to drive effective campaign strategies. **Qualifications Required:** **Must-Haves:** - Demonstrated high curiosity, self-drive, and passion for marketing and research. - Strong work ethic with a hunger for exceeding expectations in an early-career, high-growth environment. - Comfortable with ambiguity and chaos inherent in early-stage companies, with a love for taking on responsibilities. - Proficiency in handling numbers, data, and analysis, preferably with a background in Mathematics or Engineering. - Experience with Facebook/Google Ads or other networks is preferred, along with a track record of running performance marketing campaigns. **Bonus:** - Previous experience in performance marketing for mobile apps, with exposure to multiple channels. - 1-2 years of experience in setting up and running campaigns, corporate exposure is a plus. - Familiarity with the Western market and a passion for playing games to research competitor strategies. - Certifications in marketing or related fields are advantageous.,