Campaign Executive - Clevertap

About The Role: We are looking for a highly skilled and motivated Campaign Manager to join our marketing team. The ideal candidate will have robust background in digital marketing, planning, executing, and optimizing campaigns across various channels with specialized knowledge of email and WhatsApp marketing. They should have the ability to create communication cues and templates that enhance intent. Ideal candidate should possess a thorough understanding of meta & google regulations (for email and WhatsApp) such as GDPR, CAN-SPAM, and other relevant laws. This role requires a strategic thinker who can innovate and optimize our acquisition and remarketing campaigns, driving lead generation with deep understanding of digital marketing tactics. Key Responsibilities: 1. Develop comprehensive campaign strategies for acquisition and remarketing aligned with business goals and target audiences. 2. Implement, and manage digital marketing campaigns calendar across the funnel with a strong focus on email, SMS, RCS, IVR & WhatsApp marketing to generate leads. 3. Adherence to timelines, lead end to end campaign management, optimize spends, ensuring timely delivery and adherence to budgets. 4. Measure and report the performance of all digital marketing campaigns and assess them against goals (ROI and KPIs). 5. Craft creative briefs and maintain communication cues, content, design templates, CTAs to build a consistent and compelling brand voice leveraging key USPs of multiple financial products. 6. Consistently refine email marketing strategy to enhance engagement and intent based on data-driven insights to improve performance and achieve KPIs. 7. Identify trends and insights for A/B tests to evaluate and improve campaign elements, such as creatives, messaging, and targeting. 8. Gather campaign requirements and briefs from cross-functional teams, including sales, product, and customer service, to ensure campaign alignment. 9. Conduct research to understand market trends, competitor activities, and customer preferences. 10.Coordinate with external agencies and vendors for campaign execution and performance. Key Skills: • Bachelor’s degree in marketing, Business, Communications, or a related field. • A creative thinker with a can-do attitude and a passion for innovation. • Experience with A/B and multivariate experiments. • Strong understanding of marketing operations, technology, and platforms. • Excellent project management and organizational skills. • Analytical mindset with the ability to interpret data and make data-driven decisions. • Excellent communication and interpersonal skills. • Creative thinking and problem-solving abilities. • Ability to work under pressure and meet deadlines. • Experience with budget management and reporting. • Knowledge of the latest digital marketing trends and the laws affecting email marketing, including GDPR, CAN-SPAM, etc. • Knowledge of SEO, Google Analytics, Clevertap, Pardot, SEM, and PPC advertising is a plus. Show more Show less