Designation: Campaign Manager Experience: 1-3 years Location: Gurgaon Employment Type: Full-time About The Role: We are looking for a highly skilled and motivated Campaign Manager to join our Marketing team. The ideal candidate will have robust background in digital marketing, planning, executing, and optimizing campaigns across various channels with specialized knowledge of email and WhatsApp marketing. They should have the ability to create communication cues and templates that enhance intent. Ideal candidate should possess a thorough understanding of meta & google regulations (for email and WhatsApp) such as GDPR, CAN-SPAM, and other relevant laws. This role requires a strategic thinker who can innovate and optimize our acquisition and remarketing campaigns, driving lead generation with deep understanding of digital marketing tactics. Key Responsibilities: 1. Develop comprehensive campaign strategies for acquisition and remarketing aligned with business goals and target audiences. 2. Implement, and manage digital marketing campaigns calendar across the funnel with a strong focus on email, SMS, RCS, IVR & WhatsApp marketing to generate leads. 3. Adherence to timelines, lead end to end campaign management, optimize spends, ensuring timely delivery and adherence to budgets. 4. Measure and report the performance of all digital marketing campaigns and assess them against goals (ROI and KPIs). 5. Craft creative briefs and maintain communication cues, content, design templates, CTAs to build a consistent and compelling brand voice leveraging key USPs of multiple financial products. 6. Consistently refine email marketing strategy to enhance engagement and intent based on data-driven insights to improve performance and achieve KPIs. 7. Identify trends and insights for A/B tests to evaluate and improve campaign elements, such as creatives, messaging, and targeting. 8. Gather campaign requirements and briefs from cross-functional teams, including sales, product, and customer service, to ensure campaign alignment. 9. Conduct research to understand market trends, competitor activities, and customer preferences. 10.Coordinate with external agencies and vendors for campaign execution and performance. Key Skills: • Bachelor’s degree in marketing, Business, Communications, or a related field. • A creative thinker with a can-do attitude and a passion for innovation. • Experience with A/B and multivariate experiments. • Strong understanding of marketing operations, technology, and platforms. • Excellent project management and organizational skills. • Analytical mindset with the ability to interpret data and make data-driven decisions. • Excellent communication and interpersonal skills. • Creative thinking and problem-solving abilities. • Ability to work under pressure and meet deadlines. • Experience with budget management and reporting. • Knowledge of the latest digital marketing trends and the laws affecting email marketing, including GDPR, CAN-SPAM, etc. • Knowledge of SEO, Google Analytics, Clevertap, Pardot, SEM, and PPC advertising is a plus. Show more Show less

About The Role: We are looking for a highly skilled and motivated Campaign Manager to join our marketing team. The ideal candidate will have robust background in digital marketing, planning, executing, and optimizing campaigns across various channels with specialized knowledge of email and WhatsApp marketing. They should have the ability to create communication cues and templates that enhance intent. Ideal candidate should possess a thorough understanding of meta & google regulations (for email and WhatsApp) such as GDPR, CAN-SPAM, and other relevant laws. This role requires a strategic thinker who can innovate and optimize our acquisition and remarketing campaigns, driving lead generation with deep understanding of digital marketing tactics. Key Responsibilities: 1. Develop comprehensive campaign strategies for acquisition and remarketing aligned with business goals and target audiences. 2. Implement, and manage digital marketing campaigns calendar across the funnel with a strong focus on email, SMS, RCS, IVR & WhatsApp marketing to generate leads. 3. Adherence to timelines, lead end to end campaign management, optimize spends, ensuring timely delivery and adherence to budgets. 4. Measure and report the performance of all digital marketing campaigns and assess them against goals (ROI and KPIs). 5. Craft creative briefs and maintain communication cues, content, design templates, CTAs to build a consistent and compelling brand voice leveraging key USPs of multiple financial products. 6. Consistently refine email marketing strategy to enhance engagement and intent based on data-driven insights to improve performance and achieve KPIs. 7. Identify trends and insights for A/B tests to evaluate and improve campaign elements, such as creatives, messaging, and targeting. 8. Gather campaign requirements and briefs from cross-functional teams, including sales, product, and customer service, to ensure campaign alignment. 9. Conduct research to understand market trends, competitor activities, and customer preferences. 10.Coordinate with external agencies and vendors for campaign execution and performance. Key Skills: • Bachelor’s degree in marketing, Business, Communications, or a related field. • A creative thinker with a can-do attitude and a passion for innovation. • Experience with A/B and multivariate experiments. • Strong understanding of marketing operations, technology, and platforms. • Excellent project management and organizational skills. • Analytical mindset with the ability to interpret data and make data-driven decisions. • Excellent communication and interpersonal skills. • Creative thinking and problem-solving abilities. • Ability to work under pressure and meet deadlines. • Experience with budget management and reporting. • Knowledge of the latest digital marketing trends and the laws affecting email marketing, including GDPR, CAN-SPAM, etc. • Knowledge of SEO, Google Analytics, Clevertap, Pardot, SEM, and PPC advertising is a plus. Show more Show less

About The Role We are seeking a highly motivated UI/UX Designer (Generalist) with a strong foundation in interaction design and visual design. The ideal candidate will be responsible for crafting seamless, aesthetically pleasing, and user-centric digital experiences. You should be passionate about solving real-world user problems, improving usability, and translating business goals into elegant design Responsibilities : Plan, design, and implement intuitive and engaging user interfaces for web and mobile platforms. Enhance and optimize existing UI designs by identifying usability issues and recommending improvements. Conduct usability testing and analyze user feedback to refine user experience and interaction flows. Collaborate with clients and stakeholders to understand business goals, user needs, and project objectives. Translate technical and business requirements into wireframes, mockups, and high-fidelity prototypes. Balance creativity with usability, while maintaining consistency with design guidelines and best practices. Create interactive prototypes and wireframes using tools like Figma, Adobe XD, or Sketch to explore design ideas. Validate design decisions through user testing, A/B testing, and heuristic evaluations. Conduct ongoing user research, competitor analysis, and usability audits to inform design direction. Present and communicate design ideas clearly to developers, product managers, and other team & Qualifications : A strong UI/UX design portfolio showcasing a range of user-centered design projects across platforms. Proficiency in design and prototyping tools such as Figma, Adobe XD, Sketch, or similar. Hands-on experience with the Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Acrobat. Basic knowledge of HTML5, CSS3, and responsive design principles to collaborate effectively with developers. Understanding of usability principles, accessibility standards, and Human-Computer Interaction (HCI) fundamentals. Demonstrated experience working on projects that employed the Design Thinking frameworkfrom research to ideation, prototyping, and testing. Strong problem-solving skills with a user-first mindset and attention to detail. Ability to clearly articulate and defend design decisions, and collaborate in a cross-functional team environment. Excellent communication skills are a plus, though not mandatory. A Bachelors degree in Design, HCI, Computer Science, or a related field is preferred but not required (ref:hirist.tech) Show more Show less