C R M Executive – Marketing And Growth ScholartudeTech

• ScholartudeTech is looking for a CRM Executive to help shape and execute smart, data-driven marketing strategies that increase student engagement, improve retention, and build long-term loyalty.
• You’ll be responsible for creating and optimizing multi-channel communication campaigns—including Push, WhatsApp, Email, SMS, In-App, and RCS—while partnering with different teams to deliver measurable growth and a seamless learning experience.

Job Responsibilities:

• Multi-Channel CRM Campaigns: Design, launch, and continually improve targeted campaigns across Push notifications, WhatsApp, Email, SMS, In-App messaging, and RCS using tools such as WebEngage.
• Analytics & Performance Tracking: Monitor campaign metrics, track KPIs, and convert data into actionable insights to boost user activity and minimize drop-offs.
• Audience Segmentation: Identify and group different student and parent segments to deliver personalized learning journeys and marketing automation flows.
• Team Collaboration: Work closely with Content, Product, Academic, and Creative teams to craft impactful communication that drives conversions and engagement.
• Innovation & Growth: Experiment with new CRM capabilities, create automated journeys and relays, and support strategic partnerships to scale retention and growth.
• Market & User Research: Engage with learners and educators to understand their preferences and uncover opportunities for enhancing the overall user experience.

Required Skills & Qualifications:

• Bachelor’s degree (technical background is a plus, but not required).
• 1–6 years of experience in CRM or digital marketing; experience in EdTech will be an advantage.
• Familiar with CRM and marketing automation platforms like WebEngage.
• Strong analytical abilities and proficiency in Excel/Google Sheets for performance tracking.
• Excellent written and verbal communication skills.
• Tech-savvy and quick to learn new platforms or tools.
• Strategic mindset with the ability to plan and execute campaigns independently and work collaboratively across teams.

Perks & Benefits:

• Opportunity to work with leaders in the EdTech industry and contribute to meaningful learning solutions.
• Flexible, collaborative work culture that values ownership and creativity.
• Hands-on exposure to full product lifecycles, from strategy to execution.
• Learn and implement advanced CRM automation and data-driven marketing tactics.
• A fast-paced, growth-oriented environment that encourages continuous learning and professional development.