Business Head D2C (Auto Care)

Mission

₹20-25 Crore in yearly revenue

Key Responsibilities

• P&L Management:

  Fully own the D2C vertical's P&L, ensuring end-to-end business delivery and achieving aggressive revenue targets.

• Performance Marketing:

  Run ROI-focused ad campaigns across Meta, Google, marketplaces, and affiliate channels to drive high-value traffic and conversions.

• Growth & Conversion Rate Optimization (CRO):

  Build and optimize high-converting landing pages and eCommerce funnels. Use analytics and A/B testing to reduce drop-offs and improve user journeys.

• Product & Market Strategy:

  Work with product and sourcing teams to identify high-selling products (SKUs). Define pricing, positioning, and creative angles to maximize market response.

• Customer Retention:

  Execute retention strategies to boost repeat purchase rates and increase customer lifetime value (LTV) through channels like email, WhatsApp, and SMS.

• Data & Reporting:

  Track daily and weekly KPIs, including revenue, CAC, ROAS, LTV, and repeat purchase metrics. Maintain dashboards to share actionable insights with the leadership team.

• Cross-Functional Leadership:

  Lead and align teams across growth marketing, product, tech, and operations to ensure flawless execution of business goals.

Ideal Candidate Profile

• Experience:

  Minimum 3 to 6 years in a D2C, marketing, or business leadership role, preferably in the autocare or automotive products industry.

• Track Record (Mandatory):

  Must have a proven direct contribution to scaling a brand to

  ₹20-25 Crore or more in yearly revenue

  .

• Skills:

  Deep knowledge of the D2C ecosystem, including paid media mastery (Meta, Google), funnel building, CRO, and retention marketing.

• Industry Fit:

  Experience with automotive product brands (like 3M, Turtle Wax, Wavex, Shinex etc) or hyperlocal companies (like Zomato, Blinkit, GoMechanic etc) is highly preferred.

• Technical Tools:

  Proficient with Shopify, GA4, Ads Manager, and CRM systems (e.g., Klaviyo).

• Location:

  Must be Nagpur-based or willing to relocate.