Business Features Writer

Requirements

Business Features Writer

Key Responsibilities

• Story Development & Reporting: Identify, research, and write engaging feature stories on advertising, retail, marketing, and consumer-facing businesses.
• Industry Analysis: Track and interpret market trends, advertising campaigns, consumer insights, and innovations shaping the marketing ecosystem.
• Thought Leadership: Deliver thought-provoking articles that unpack strategic shifts, creative breakthroughs, and business outcomes across brands and agencies.
• Networking & Relationship Building: Cultivate strong professional relationships with CMOs, CXOs, agency leaders, marketing heads, and other industry stakeholders to uncover exclusive insights and interviews.
• Editorial Collaboration: Work closely with editors to conceptualize and execute cover stories, special issues, and theme-based feature packages.
• Content Creation for Multiple Formats: Write for print, digital, and multimedia formats, ensuring consistency in tone, clarity, and depth across platforms.
• Interviewing: Conduct and script impactful interviews that bring out the business, creative, and leadership dimensions of marketing and brand stories.
• Fact-Checking & Accuracy: Maintain the highest editorial standards of accuracy, relevance, and factual integrity in all content produced.
• Audience Engagement: Write with a voice that resonates with business audiences—combining analytical insights with a compelling narrative style to engage C-suite leaders, strategists, and marketing professionals.
• Collaboration with Visual Teams: Coordinate with designers, photographers, and video teams to develop rich multimedia storytelling experiences that complement your written pieces.
• Deadline Management: Handle multiple assignments simultaneously, meeting publication deadlines without compromising on quality or depth of analysis.
  

Requirements & Qualifications

• Bachelor's or Master's degree in Journalism, Mass Communication, English, Business, or a related field.
• 5+ years of experience in business journalism, feature writing, or editorial roles—preferably within media outlets focused on marketing, advertising, or consumer business.
• Strong understanding of marketing, branding, consumer behavior, and advertising trends.
• Proven ability to generate original story ideas and deliver crisp, insightful features under tight deadlines.
• Excellent interviewing skills and the ability to translate complex business topics into accessible, engaging narratives.
• Exceptional command of English with a strong eye for storytelling, structure, and editorial precision.
• Familiarity with digital publishing tools, SEO, and audience analytics is a plus.
• A network of industry contacts across marketing, retail, and media sectors is highly desirable.