Business Development Officer

Primary Responsibilities:

• Manage New Product Development timeline launch

• Identifying new business opportunities in the various categories handled by meeting consumers regularly and being aware of need gaps in the market and tapping those areas

• Develop business plans for opportunities identified

• Implementing sale strategies to drive Sales growth (Revenue) in assigned area along with key GTM parameters.

• Developing & Managing an efficient distribution network as per distribution strategy

• Build and Promote strong, sustainable relationships with Distributor and Salons

• Identify and expand in new emerging markets

• Bring perspective on competition Benchmarking, market Intelligence wrt to product comparison, New Product, pricing, scheme etc.

• Plan and schedule timely deliveries to meet salon needs.

• Planning and implementing strategies for new product launch through Channel partners

• Ensure Salon queries are appropriately handled by the team and are resolved within the stipulated timeframe.

• Monitor Distribution , new outlet/salon opening and repeat business from existing salons

• Drive activities to gain market share in alignment with ASM/ Trade promotion team

• Identifying & networking with financially strong and reliable partners ,resulting in deeper market penetration & reach.

• Develop the category /brand strategy that delivers consumer loyalty and generates demand • Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives

• Should always have in-depth understanding of competition and their progresses through regular Market Visits and by means of Syndicated research tools like IMRB panel Data and AC Nielsen Retail Data.

• NPD launch value, volume and profitability

• Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth

• Should have a growth mindset and ready to deliver as per company expectations. Reporting Team

• Reporting Designation: Area Sales Manager

• Reporting Department: Sales & Distribution