Business Development Officer

Key Responsibilities

Business Development & Sales

Drive sales of specialized diagnostic tests & panels for the IVF and fertility segment (Genetic, Hormonal, Infectious, Immunology-based tests).

Identify and onboard new IVF centers, fertility clinics, gynecologists, and andrologists.

Achieve monthly/quarterly sales and revenue targets for the assigned territory.

Customer Relationship Management

Build and maintain long-term relationships with key decision-makers IVF specialists, embryologists, lab directors, and clinic management.

Conduct regular follow-ups, scientific discussions, and service-related interactions to ensure customer satisfaction.

Market Expansion & Strategy

Develop territory-specific strategies to increase penetration of IVF-related diagnostics.

Map and segment IVF centers, track competitor activities, and identify growth opportunities.

Organize CME programs, workshops, and doctor engagements to build awareness and preference for company tests/panels.

Technical & Clinical Knowledge

Stay updated with diagnostic offerings such as Preimplantation Genetic Testing (PGT), ERA, Carrier Screening, Reproductive Immunology, DFI/SCSA, and Infectious Disease Panels.

Provide clinical and technical support to doctors to help them understand test relevance and clinical utility.

Coordination & Operations

Coordinate with logistics, operations, and lab teams to ensure smooth sample pickups and timely report delivery.

Handle escalations related to TAT, sample issues, or report queries.