Job
Description
You are Not Just a Manager. You are the Brand Partner Every Retail Space Needs. This is not a routine sales role. This is a leadership role. As the BDM for Arhams Food & Retail Wing, you are the point person helping India’s most visible brands stand out — from glowing signage and digital menus to LED storefronts and brand storytelling. You’ll pitch bundled offerings to founders, store managers, franchise heads, and retail expansion teams. You’ll lead your 3-member pod (Executive + Intern), plan outreach in clusters, and close deals that go beyond single-site impact. You’ll be the reason a QSR becomes Insta-ready, a boutique stands out, or a supermarket gets walk-in attention. What’s in it for You? Own a fast-paced vertical targeting cafes, salons, retail chains, and QSRs Work with founders and brand managers — direct decision-makers Sell high-impact, high-visibility products like signage, LED walls, CMS, and creative assets Mentor a pod and shape high-energy ground execution Contribute directly to visual branding across India’s evolving retail landscape Your Core Responsibilities: Zone 1: Sales Strategy & Visual Retail Targeting Identify and target QSRs, salons, apparel chains, electronics stores, cafes, and supermarkets Segment leads by format: standalone outlets, franchises, chains, local brands Prioritize visibility-first brands — walk-in traffic, display frontage, signage value Run outreach campaigns by cluster, city zone, or mall concentration Own demo planning, founder connects, and location prioritization Zone 2: Demo Planning & On-Site Storytelling Deliver live, impactful demos — signage mockups, LED clips, CMS screens, mood boards Use before-after visuals and past installs to build visual trust Customize pitch by brand voice: premium, local, funky, corporate Walk founders through entryways, facades, in-store placements Sell experience, not just features — help clients “see their brand better” Zone 3: Closure Speed & Incentive-Driven Discipline Track pipeline for signage, LED, CMS, Creative Studio, and AMC closures Own base targets — screen count, average ticket size, bundled scope Drive proposal sends, approvals, and sign-offs proactively Align pod around conversion hygiene: daily follow-ups, CRM updates, quote logs Treat incentives as planned income — not optional extras Zone 4: Field Travel & Retail Relationship Building Travel 10–15 days/month across Karnataka and South India retail hubs Visit malls, main roads, high-footfall zones, and franchise clusters Build local merchant relationships — signage contractors, consultants, fit-out vendors Offer support on layout planning, installation prep, and approvals Be known in key clusters as “the Arham person who helps brands grow” Zone 5: CRM, Proposals & Internal Coordination Maintain clean CRM: store name, location, owner info, signage size, status Coordinate with STL/Intern for fast document prep and follow-up help Share WhatsApp updates and next-step action items in real time Sync with Creative/AV/LED team for visuals and product bundling Ensure no retail lead is dropped post-demo Zone 6: Pod Leadership & Team Cadence Train Executive + Intern to spot good storefronts and signage needs Review STL tasks weekly — lead input, hygiene, reminders Align pod on who handles what — calling, field, visuals, follow-ups Model energy, ownership, and visual pitch clarity every day Celebrate wins and reflect on misses as a team — not just individuals Zone 7: Bundling & Brand Impact Expansion Offer clients more than signage — CMS, Creative Studio, LED walls Spot cross-location or group account potential (e.g., 4 stores, 1 chain) Capture before-after photos, videos, and testimonials Convert branding upgrades into new referrals and neighbor deals Sell impact — not just hardware Zone 8: Execution Clarity & Walk-In Ready Delivery Understand what the brand wants, where it’s located, and when it needs to go live Work with PMO to ensure install schedules don’t affect store ops Set expectations clearly — visual mockups, brightness, approval timelines Be present during installs for key accounts — especially launch-ready ones Own success stories — from pitch to photoshoot Zone 9: Communication, Brand Fluency & Internal Energy Be fluent in Instagram retail — trends, fonts, neon, storytelling, LED looks Share field trends with the marketing and design teams Be active on Discord and Notion — raise blockers early, share wins proudly Suggest pitch deck improvements from real-world feedback Keep your pod charged — energy sells, especially in the retail world Requirements 3+ years of B2B/retail sales experience in signage, visual branding, AV, or hardware Experience selling to QSRs, salons, cafes, local stores, or chain outlets Fluent in English and Kannada (mandatory); Malayalam/Tamil is a plus Comfortable with 12–15 days/month of travel and field-based client meetings Proficient in Google Sheets, CRM tools, WhatsApp Business, and Notion Traits We Value Visual thinker — sees brands as stories, not just transactions Field-positive — always looking for the next storefront to pitch Closure-focused — balances creativity with conversion targets Calm, clear, and confident in front of founders and floor staff alike Runs the pod like a partner — not just a manager Compensation & Work Timings Salary: 30,000 – 35,000 per month Incentives: Per product sold after minimum targets Benefits: ESIC + PF after 3 months probation Workdays: Monday to Saturday (10:00 am to 6:00 pm). Job Site: On-Site (Willing to travel outside Karnataka as well PAN India mainly South).
