Business Development Manager - Channel Growth & Strategic Partnerships

As a Business Development Manager in the FMCG/Fintech industry, your role involves developing and executing marketing strategies to drive growth and maximize brand visibility through various channels. You will collaborate with internal teams, build strong relationships with channel partners, and implement effective marketing initiatives. **Key Responsibilities:** - Develop and execute channel marketing strategies aligned with overall business objectives to drive brand awareness and sales growth. - Identify and onboard strategic brands, eB2B, cash and carry partners. Develop strategies to onboard distributors, retailers, and other relevant stakeholders to expand the market reach. - Build strong relationships with existing partners through regular meetings and necessary support. - Conduct market research, analyze consumer insights, competitor activities, and industry trends to identify opportunities and recommend actionable strategies. - Collaborate with cross-functional teams to develop marketing plans, campaigns, and promotions to support channel partners and achieve sales targets. - Create and deliver channel-specific marketing materials such as product collateral, sales presentations, and training materials to support channel partners in effectively promoting products/services. - Monitor and evaluate channel marketing performance, including ROI analysis, sales data, market share, and provide insights and recommendations for optimization. - Stay updated with industry trends, market dynamics, and regulatory changes impacting channel marketing strategies. - Collaborate with internal stakeholders to develop innovative marketing programs, incentives, and loyalty initiatives to drive channel partner engagement and performance. **Qualifications Required:** - Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred. - Proven experience of 3 years, preferably in the FMCG, Retail, Telecom, eB2B, or Fintech industry in India. - Excellent strategic thinking and analytical skills to translate insights into actionable marketing plans. - Exceptional communication and presentation skills to engage and influence internal teams and external stakeholders effectively. - Strong project management skills to handle multiple initiatives and deliver results within deadlines. Join this exciting opportunity as a Business Development Manager to shape and optimize channel marketing efforts in the FMCG/Fintech sector in India.,