Business Development Manager (BDM)

Role Overview:

The Business Development Manager (BDM) will be responsible for driving admissions/enrollments and expanding business opportunities for the counseling division. The role involves managing a team of counselors/telecallers, building partnerships, and creating strategies to achieve revenue and growth targets. The BDM will also act as a bridge between the counseling and management teams, ensuring smooth operations and client satisfaction.

Key Responsibilities:

• Develop and implement business growth strategies for the counseling division.
• Lead, guide, and motivate the counseling/telecalling team to achieve enrollment targets.
• Identify new business opportunities through student leads, institutional tie-ups, and partnerships.
• Collaborate with schools, colleges, coaching institutes, and corporations for business expansion.
• Monitor counseling processes, ensuring accurate course guidance and high conversion rates.
• Conduct market research to identify trends, competitors, and opportunities in the education/counseling sector.
• Achieve monthly/quarterly sales and revenue targets.
• Plan and oversee promotional activities like seminars, workshops, and counseling events.
• Ensure proper follow-up with students/clients to maintain a healthy sales pipeline.
• Maintain strong relationships with students, parents, and partners for long-term engagement.
• Prepare reports on business performance, lead conversion, and revenue growth for management review.

Requirements:

• Bachelor’s/Master’s degree in Business, Marketing, Education, or related field.
• 3–6 years of proven experience in sales/business development, preferably in education or counseling services.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and presentation abilities.
• Target-driven mindset with a passion for achieving results.
• Proficiency in MS Office, CRM, and digital marketing tools.
• Ability to work under pressure and manage multiple priorities.

Key Skills:

• Business development & sales strategy
• Team leadership & counseling support
• Student/parent engagement
• Institutional partnerships & networking
• Market research & competitor analysis
• Target achievement & reporting

Key Performance Indicators (KPIs) – Business Development Manager (Counseling Division)1. Business Growth & Revenue

• Achieve monthly/quarterly enrollment/admission targets as set by management.
• Deliver X% increase in revenue (define target %) from counseling services within the defined period.
• Ensure consistent lead-to-admission conversion ratio (e.g., 25–35%).

2. Lead Generation & Conversion

• Generate a minimum of [X number] qualified leads per month through own initiatives & team efforts.
• Ensure timely follow-up of 100% of inquiries/leads from telecallers/counselors.
• Maintain at least [X]% counseling-to-enrollment conversion rate.

3. Team Management & Productivity

• Train, guide, and monitor telecallers/counselors to achieve individual targets.
• Ensure team members meet daily call volume, counseling sessions, and follow-up KPIs.
• Conduct at least 1 weekly review meeting with the counseling team to track progress.

4. Partnerships & Networking

• Build [X new institutional/corporate partnerships] per quarter (schools, colleges, corporates, NGOs, etc.).
• Organize or participate in [X counseling seminars/workshops] per month for brand promotion.

5. Student/Client Satisfaction

• Maintain 90%+ student/parent satisfaction score (through feedback forms/surveys).
• Ensure minimal escalations or complaints related to counseling quality.

6. Reporting & Compliance

• Submit weekly/monthly sales & performance reports to management.
• Ensure all leads, calls, and conversions are updated in the CRM/ERP system daily.

Job Types: Full-time, Permanent

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Good Incentives

Education:

• Bachelor's (Preferred)

Language:

• English (Preferred)

Contact Details: 9919452020

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Paid time off

Experience:

• BDM: 3 years (Required)

Work Location: In person